13.6.170.113 Application
Dunedin Historical Society, Inc.

Proposal Information

Item	Response
Application #	13.6.170.113
Program	General Program Support
Proposal Type	Discipline-Based
Funding Category	Level 1
Discipline	Museum
Applicant is requesting REDI waiver	N/A
Residency Contact Hours	N/A
Proposal Synopsis	The Dunedin Historical Society seeks a general program support grant to fund a wide variety of public programs including historic walking tours, living history programs, curriculum-based school field trips, summer camps, family events, outreach activities, and new exhibits. The Historical Society's facilities are open six days a week and have over 17,500 visitors annually. This grant will also help achieve the museum’s ultimate goal of full-accreditation by the AAM.

Applicant Information

Item	Response
Corporate Name	Dunedin Historical Society, Inc.
DBA Name	N/A
Federal Employer ID	23-7207278
Principal Address	349 Main Street Dunedin, FL 34698-5700
County	Pinellas
Applicant Email Address	dunedinhistory@yahoo.com
Grant Contact	Vincent Luisi, Executive Director
Authorized Official	Vincent Luisi, Executive Director
Website	www.dunedinmuseum.org

Mission Statement

The mission of the Dunedin Historical Society, Inc. and Museum is to educate the community and its visitors through the use of its historical artifacts related to the history of Dunedin and the surrounding area. The museum maintains its collections and exhibits conforming to the American Association of Museum standards.

Proposal Description

The Dunedin Historical Society operates two facilities in Dunedin: the Dunedin Historical Museum and Andrews Memorial Chapel. Grant funding supports the mission and strategic plan of the Society. A general program support grant will help fund a wide variety of public programming including historic walking tours, living history programs, curriculum-based school field trips, summer camps, family programming, and outreach events. Two innovative exhibits are planned for this grant period. The first is The Cultural History of Tattooing in Florida. The second is the award winning traveling exhibit from the Smithsonian Institution called Journey Stories sponsored by the Florida Humanities Council. The Society was one of only six cities in the State of Florida selected for this exhibit. These exhibits will foster cooperative learning between local art and cultural facilities and also attract new and diverse audiences to the museum. The general program support grant will help the museum achieve its ultimate goal of full-accreditation by the American Association of Museums.

GOALS AND OBJECTIVES

The first goal is to create educational programming that enhances the understanding of Dunedin’s history and culture. The museum offers living history programs, educational exhibits, school, family and adult programming, historic house and walking tours. The museum follows the guidelines set by the Sunshine State Standards and FCAT for all school programs.

The second goal is to increase visitation and expand the museum’s community presence. The Society is strengthening its partnerships with various organizations within the community. These relationships expand museum awareness. The Society has aligned itself with local organizations such as the Downtown Merchants Association, Dunedin Chamber of Commerce, Dunedin Public Library, Dunedin Fine Arts Center, City of Dunedin, St. Petersburg/Clearwater Convention Bureau, and Visit Florida. The museum increased its visitation ten percent through visitor surveys, emails, and school questionnaires. With grant funding, the Society will enhance marketing and public relations to further increase visitation by at least 15 percent.

The third goal is to follow the standards of the American Association of Museums to achieve full-accreditation, allowing access to traveling exhibits, grant opportunities, and preserving the museum’s collections. The museum has completed levels 1 and 2 of the Museum Assessment Program (MAP) and is now implementing the level 3 recommendations, prior to the final accreditation stage.

Objectives include a 20 percent increase in outreach programming to schools, libraries, senior centers, and adult learning centers through traveling exhibits, living history interpreters, and online media. The museum will expand marketing to target audiences, concentrating on tourists, and families interested in summer/fall camp programs, increasing by 15 percent tourist visitation, school and family memberships, and partnerships with special needs and minority groups. The staff will conduct visitor surveys to measure marketing results. The final objective is to increase corporate sponsorship by 15 percent, generating additional revenue and increased public awareness.

The museum is open Tuesday through Saturday from 10am to 4pm. The museum added hours on Friday evenings from 5-8pm to complement Friday movies downtown. Andrews Memorial Chapel is open to the public for viewing, lectures, and concerts on Thursdays, 10am–1pm, and Sundays 2pm–4pm. The Chapel is also open by appointment for many life events such as weddings, christenings, funerals, memorial services.

The museum’s ongoing living history programs include monthly 1880s-style baseball games, and the History Comes Alive program at the City's Cemetery, which utilizes volunteer interpreters to re-enact individuals buried there. Along with schools and special group visits, the museum hosts family oriented events throughout the year including summer/fall camps. The museum is actively participates in downtown events such as the Citrus Festival, Downtown Trick or Treat, Arts and Crafts shows, and Old Fashioned Christmas. The museum's historic walking tours explore the history and architecture in Dunedin. Planned exhibits include The Cultural History of Tattooing in Florida, and the Smithsonian exhibit Journey Stories, which will relate the history, art and cultural diversity of Main Street America to visitors, fostering cooperative learning between local art and cultural facilities while attracting a new and more diverse audience.

The timeline begins in June with collecting historical and cultural information for exhibits as well as program planning and marketing for fall activities. In August, the museum produces a curriculum-based guidebook for pre and post museum visit activities. In September, production begins on a local documentary to enrich the Journey Stories exhibit. December includes planning and preparation time for the new exhibits. From January to May the exhibits' programming is created and marketed for the winter tourist season, and summer camp programs are scheduled. Staff updates the museum’s website regularly and the research material for living history programs, maintaining its quality in accordance to the standards of the American Association of Museums. Administrative staff will prepare grant reports required by the state.

Culture Builds Florida's Future

1. Strengthening the Economy

   Strengthening the local economy is an important part of the museum’s strategic plan. State grant funding will be used for marketing the museum’s exhibits and events. The museum contributes economic benefits to Dunedin and Florida by attracting visitors and tourists who visit the museum and participate in its events. It has been reported by the Florida Association of Museums that museums and the arts are a $120 million dollar industry in Florida and provide over 3200 jobs in the field. The impact is significant to local communities such as Dunedin and the State of Florida. The museum is a member of various tourism organizations such as Visit Florida, St. Petersburg/Clearwater Convention Bureau, and the Dunedin Chamber of Commerce which help increase awareness of the museum. Individuals visiting the museum or viewing the museum's website can purchase items from the gift shop related to Dunedin’s history and surrounding area. The museum staff recommends places for visitors to dine and shop downtown, generating additional tourist revenue. The museum uses local retailers for supplies and hires local contractors, keeping revenue within the community. The new exhibits planned during this grant period will draw a wider audience of individuals and generate even more revenue within the community.

2. Learning and Wellness

   Promoting learning and wellness is one of the museum’s goals. The educational programming and exhibits at the museum help foster lifelong learning in history, culture, and art. Programming is not restricted to one age level or to one racial group but reaches out to all cultures within the community. Wellness is promoted within the outreach programs such as the weekly historic walking tours of Dunedin, the Historic House Tour, and the annual History Comes Alive program at the historic Dunedin Cemetery. Various age groups and organizations are invited to participate in these healthy outdoor activites within the community to learn about local history while engaging in physical exercise. The museum partners with local schools within the community and has provided programming that promotes the history and culture of Dunedin. Recently, the museum has provided curriculum based programs to home-schooled children. The museum provides learning services to senior organizations such as Eckerd College Elderhostel and the local Questers organizations.

3. Building Leadership

   The Dunedin Historical Society and Museum supports the goal of building leadership through its various programs, offering outreach programs to local schools and businesses, and to city and county government. The museum offers internships to high school and college students allowing them the opportunity to become leaders in a professional atmosphere. Interns gain experience supervising and teaching students at museum camp programs and school field trips to the museum.
   The Dunedin Historical Society is an active member of the Florida Association of Museums and The Pinellas County Historical Preservation Association. Staff members provide assistance to these organizations and hold executive board positions that assist in the decision making process for each organization. Regularly scheduled meetings with museum staff and volunteers allow the opportunity to share ideas and expertise on various topics concerning the museum’s growth and programming. Staff attends professional conferences and seminars that teach new methods in museum programming and administration. The Dunedin Historical Museum also mentors local historical institutions that are in need of professional museum advice.

4. Design and Development

   The general program support grant will assist the Dunedin Historical Society and Museum in providing for the care and preservation of historical treasures. The Society is committed to encouraging the preservation of historic buildings, landscapes and archaeological sites throughout Pinellas County. The museum’s director is a member of the executive committees for both the City of Dunedin and the Pinellas County’s Historic Preservation Boards of Trustees. The museum has assisted the City of Dunedin in creating a local preservation ordinance and provides historical information for city projects, including assisting the Dunedin Parks Department in placing the Dr. W.S. Blatchley home on the National Register of Historic Places in January 2011.

   Andrews Memorial Chapel is used for many of the museum’s educational outreach programs. Built in 1888, the Chapel was saved from demolition in 1970, restored and placed on the National Register of Historic Places in 1972, and is also used for weddings and community functions, generating revenue for museum operations. The museum received several historic preservation grants to maintain and restore the historical integrity of the Chapel since its original renovation in 1972.

Proposal Estimates

Estimated Number of	Response	Instructions to the Applicant
school based youth benefiting	2,500	Enter the number of individuals under the age of 18 that are expected to be participating in organized school based cultural events. This figure should reflect a portion of the total individuals benefiting.
non-school based youth benefiting	5,500	Enter the number of individuals under the age of 18 that are expected to be participating in non-school based cultural events. This figure should reflect a portion of the total individuals benefiting.
elders benefiting	4,500	Enter the number of individuals over the age of 65 that are expected to benefit from the proposal activities. This figure should reflect a portion of the total individuals benefiting.
artists participating	5	Enter the estimated number of professional artists that will be directly involved in providing artistic services specifically identified with the proposal. Include living artists whose work is represented in an exhibition regardless of whether the work was provided by the artist or by an institution. This figure should reflect a portion of the total individuals benefiting.
individuals benefiting	19,000	Give the total number of individuals that are expected to be involved in proposal activities as artists, non-artists, participants, or audience members. This number should include the values listed for youth, elders and artists.
proposal events	10	How many different events will be produced or presented within the grant period as a part of this proposal? Be sure to list different events, not performances. For example, a musical performed 10 times is only one event, but a musical performed 10 times and workshop done once are two events.
opportunities for public participation	10	Each event will have one or more opportunities for public participation. For example a musical performed 10 times is one event with 10 opportunities for public participation.

Project/Program Location

• Pinellas

Proposal Impact

The funding of the general program support grant for the Dunedin Historical Museum will have a large impact on the local community. This grant project will also impact Pinellas County. Pinellas County is located in West Central Florida on Tampa Bay. While Clearwater is the county seat, the largest city in Pinellas County is St. Petersburg. Pinellas is the most densely populated county in Florida with a population of 950,000. The racial makeup of Pinellas County is 85 percent Caucasian, 9 percent African-American, 5 percent Hispanic and 1 percent of various other races. There are 415,000 households in Pinellas, of which 23 percent have children under the age of 18. The City of Dunedin, located in Pinellas County, has a population of 37,000 in 17,300 households, of which 18 percent have children under the age of 18.

The museum serves the city and its citizens year round; however, during the winter months, thanks to the publicity generated by Visit Florida, the St.Petersburg/Clearwater Convention Bureau, Dunedin Chamber of Commerce and other media outlets, the museum is a popular destination for winter visitors. The museum surveys and guest book show that visitor come to the museum from all over the world to learn about Florida’s history and culture. The museum also has a huge impact on local schools, including private, public and families who home school their children.

The museum exhibits The Cultural History of Tattooing In Florida, and Journey Stories will have a major marketing impact on the museum and the community. Working with prestigious organizations such as TLC, The History Channel, The Smithsonian Institution, and the Florida Humanities Council on these exhibits will raise the profile of the museum.

This grant directly relates to the museum’s mission to educate the community and its visitors about the cultural history of Dunedin and Florida through exhibits and educational programming. Proposed programming includes outreach events with other local educational and cultural facilities that will enrich the cultural awareness of students, visitors and the community.

The museum impacts the community in many ways. Due to the museum's location in the center of the Downtown Dunedin area, the restored 1924 Atlantic Coast Line Station is an attraction in its own right. Individuals that visit the museum also visit Dunedin restaurants and shops generating revenue for the entire area. This grant will help the museum attract a more diverse audience, increase visitation, membership, gift shop sales, historical research, and Internet/website usage. The general program support grant will help boost the community’s awareness of the museum as well as its reputation as a fine example of a regional historical museum.

Operating Budget

	Operating Expenses	Completed Fiscal Year ending 9/30/10
1.	Personnel: Administrative	68,882
2.	Personnel: Programmatic	14,205
3.	Personnel: Technical/Production	8,500
4.	Outside Fees and Services: Programmatic	3,500
5.	Outside Fees and Services: Other	3,500
6.	Space Rental, Rent or Mortgage
7.	Travel	4,500
8.	Marketing	5,500
9.	Remaining Operating Expenses	56,500
A.	Total Cash Expenses	$165,087
B.	In-kind Contributions	$5,000
C.	Total Operating Expenses	$170,087
	Operating Income	Completed Fiscal Year ending 9/30/10
10.	Revenue: Admissions	10,000
11.	Revenue: Contracted Services	5,500
12.	Revenue: Other	55,000
13.	Private Support: Corporate	6,500
14.	Private Support: Foundation	3,500
15.	Private Support: Other	10,000
16.	Government Support: Federal	6,500
17.	Government Support: State/Regional	9,500
18.	Government Support: Local/County	60,000
19.	Applicant Cash
D.	Total Cash Income	$166,500
B.	In-kind Contributions	$5,000
E.	Total Operating Income	$171,500

Additional Operating Budget Information

No additional information to report.

Proposal Budget: Summary

	Proposal Expenses	A. Request	B. Cash Expenses	C. In-kind	Total
1.	Personnel: Administrative	0	5,792	0	$5,792
2.	Personnel: Programmatic	9,870	7,780	0	$17,650
3.	Personnel: Technical/Production	1,600	0	0	$1,600
4.	Outside Fees and Services: Programmatic	3,180	0	0	$3,180
5.	Outside Fees and Services: Other	1,500	0	1,500	$3,000
6.	Space Rental	0	0	0	$0
7.	Travel	0	600	0	$600
8.	Marketing	1,000	500	0	$1,500
9.	Remaining Proposal Expenses	0	978	0	$978
D.	Total Proposal Expenses	17,150	15,650	1,500	$34,300
	Proposal Income	A. Request	B. Cash Income	C. In-Kind	Total
10.	Revenue: Admissions		2,075		2,075
11.	Revenue: Contracted Services		1,500		1,500
12.	Revenue: Other		1,575		1,575
13.	Private Support: Corporate		2,500		2,500
14.	Private Support: Foundation		2,500		2,500
15.	Private Support: Other		2,500		2,500
16.	Government Support: Federal		0		$0
17.	Government Support: Regional		0		$0
18.	Government Support: Local/County		3,000		3,000
19.	Applicant Cash		0		$0
E.	Total Proposal Income	17,150	15,650	1,500	$34,300

Proposal Budget: Detail

	Proposal Expenses	A. Request	B. Cash Expenses	C. In-Kind	Total
1.	Personnel: Administrative	0	5,792	0	$5,792
1.1. 1.1 Director/Marketing/Promotion		0	2,100	0	2,100
1.2. Salary $28 X 75 Hrs.		0	0	0	0
1.3. 1.2 Assistant to the Director		0	2,692	0	2,692
1.4. Salary $15 X 179.5 Hrs.		0	0	0	0
1.5. 1.3 Office Manager		0	1,000	0	1,000
1.6. Salary $10 X 100 Hrs.		0	0	0	0
2.	Personnel: Programmatic	9,870	7,780	0	$17,650
2.1. 2.1 Educational/Curatorial		7,800	0	0	7,800
2.2. Salary $15 X 520		0	0	0	0
2.3. 2.2 Exhibits/Curatorial		0	7,780	0	7,780
2.4. Salary $15 X 519 Hrs.		0	0	0	0
2.5. 2.3 Educational Assistant		2,070	0	0	2,070
3.	Personnel: Technical/Production	1,600	0	0	$1,600
3.1. 3.1 Artists/Website Design		1,600	0	0	1,600
4.	Outside Fees and Services: Programmatic	3,180	0	0	$3,180
4.1. 4.1 Exhibit Design/Fabrication		3,180	0	0	3,180
4.2. Salary $20 X 159 Hrs.		0	0	0	0
5.	Outside Fees and Services: Other	1,500	0	1,500	$3,000
5.1. 5.1 Artists and Photographer		1,500	0	1,500	3,000
6.	Space Rental	0	0	0	$0
6.1. 6.1 Not Applicable		0	0	0	0
7.	Travel	0	600	0	$600
7.1. 7.1 Curatorial/Director		0	600	0	600
7.2. 600 miles X $1.00 per mile		0	0	0	0
8.	Marketing	1,000	500	0	$1,500
8.1. 8.1 TV/Radio/Printed Media Ads		1,000	500	0	1,500
9.	Remaining Proposal Expenses	0	978	0	$978
9.1. 9.1 Postage/Office Supplies		0	978	0	978
9.2. Program Material/Printing		0	0	0	0
D.	Total Proposal Expenses	17,150	15,650	1,500	$34,300

	Proposal Income	A. Request	B. Cash Income	C. In-Kind	Total
10.	Revenue: Admissions		2,075		$2,075
10-1 Admissions			2,075		2,075
11.	Revenue: Contracted Services		1,500		$1,500
11-1 Educational Programming			1,500		1,500
12.	Revenue: Other		1,575		$1,575
12-1 Chapel Rental Income			1,575		1,575
13.	Private Support: Corporate		2,500		$2,500
13-1 Publix/Brighthouse			2,500		2,500
14.	Private Support: Foundation		2,500		$2,500
14-1 Annual Unrestricted Endowment Contribution			2,500		2,500
15.	Private Support: Other		2,500		$2,500
15-1 Anonymous			2,500		2,500
16.	Government Support: Federal		0		$0
17.	Government Support: Regional		0		$0
18.	Government Support: Local/County		3,000		$3,000
18-1 Annual City of Dunedin Grant			3,000		3,000
19.	Applicant Cash		0		$0
E.	Total Proposal Income	17,150	15,650	1,500	$34,300

Additional Proposal Budget Information

No additional budget detail included.

Fiscal Condition and Sustainability

The museum’s reserved financial support comes from the following categories and will continue to allow the museum to stand on a firm financial platform. The museum has accounts with cash reserves set up in money market accounts and CD accounts totaling $210,000. The accounts are in Suntrust Bank in Dunedin, Florida. The museum also established an Endowment Fund in 2007 and had raised $85,000 by the end of 2010. The Endowment Committee has set a goal to raise an additional $20,000 by the end of the 2012 fiscal year. Approximately $15,000 has already been received toward this goal.

The museum’s long range plan includes increased corporate sponsorship, increased donations to the endowment fund, and expanded committee membership to those who are willing to give time, expertise, influence and support. The museum will request assistance for continuing this project from the Pinellas County Cultural Affairs Department, the City of Dunedin, the Florida Humanities Council, and assistance grants from federal grant programs (IMLS), Publix, Time-Warner, Brighthouse Networks, and the Nielsen Company. The museum raises funds from private donors and generates rental revenue from the museum facility and Andrews Memorial Chapel.

The museum’s plan for expansion and growth of this project include: (a) encourage visiting students to bring their families to visit the museum after school or on weekends, (b) offer “Family Fun” programs with scavenger hunts, games, and special visitors, (c) send webcast programs to local schools along with interactive teacher guides and other material, and (d) offer traveling exhibits to venues within the community such as public libraries, community and senior activity centers.

Evaluation Plan

Evaluation of the project will include the following:

1. Visitors will be encouraged to sign the museum’s exhibit guest book, which includes an area for comments about the museum and/or complete an evaluation card about their visit.

2. After each class visits the museum or participates in an online session, teachers will be encouraged to fill out an evaluation survey and to have their students (as a class project) send to the museum letters and/or drawings that express their response to the museum. Information will be reviewed by the staff.

3. The Dunedin Chamber of Commerce, the Dunedin Public Library, the Dunedin Community Center, and the Dunedin Fine Arts Center will be contacted regularly by the staff to find out what kinds of questions or comments they receive about the museum’s exhibits.

4. The museum’s website will have a section for visitors to leave questions and comments about the museum’s exhibits, which will be regularly checked by the staff.

5. The staff will ask volunteer docents what they like about the museum’s exhibit and make note of suggestions to improve the museum’s programming and outreach.

Applicant Accessibility

Question	Response
Does the applicant have policies and procedures (including a complaint process) that address non-discrimination on the basis of disability?	Yes
Does the applicant have a staff person that is responsible for compliance with Section 504 of the Rehabilitation Act, Americans with Disabilities Act and Florida Statutes 553?	Yes (Vincent Luisi)
Has the applicant completed the Section 504 Self Evaluation Workbook from the National Endowment for the Arts (linked) in the last 5 years?	Yes

Accessibility

The museum building and chapel have completed all ADA requirements for both the City of Dunedin and the State of Florida, making access to the buildings available to everyone regardless of physical limitation. Museum exhibits include the rich history of the African-American community with special exhibits and educational programming. The museum has a special partnership with the Pinellas County African-American Museum in Clearwater, and is also a partner with Paul B. Stephens Exceptional School for special needs students in programs at the museum and in outreach programs at the school. The museum is also a partner with the Upper Pinellas Association for Retarded Citizens (UPARC) providing residents with tours and presentations adapted to their needs. Each spring, the museum participates in programming for Elderhostel at Eckerd College. Local civic groups offer scholarships to financially needy families to attend the museum’s camp programs. There is a suggested donation to visit the museum and chapel, but the museum offers numerous discounts and offers free admission during Downtown Dunedin events.

The Dunedin Historical Society and Museum makes it possible for all segments of the community, including minorities and special needs groups, to enjoy and learn about Dunedin and Florida history. Visually impaired individuals can visit the museum and chapel with the assistance of a specially trained docent. Text panels of the exhibits are available on mp3. All exhibits are labeled to assist those who are hearing impaired. Bilingual text for the exhibits is in the process of being developed. Those who are physically impaired are able to use the library and archival materials located on the museum’s second floor by using the museum’s elevator. All exhibits are arranged for wheelchair accessibility.

SECTION I
IRS 501(C)3 Determination Letter

SECTION II
Letter From The Director
Long Range Plan and Status Report
Organizational Chart
Listing of Current Board Members

SECTION III
Support Letters For Organization

SECTION IV
Printed Materials