13.6.105.205 Application
Crealde Arts, Inc.

Proposal Information

Item	Response
Application #	13.6.105.205
Program	General Program Support
Proposal Type	Discipline-Based
Funding Category	Level 3
Discipline	Visual Arts
Applicant is requesting REDI waiver	N/A
Residency Contact Hours	N/A
Proposal Synopsis	On behalf of the diverse communities it serves, Crealdé School of Art requests support for 2012-13 efforts to provide excellence in visual arts education and artist development, exhibitions and special events, outreach to disadvantaged populations, cultural preservation, and organizational stewardship. Now in its fourth decade, Crealdé continues to live its mission as a community arts organization and an important contributor to the quality of life and civic vitality for Central Floridians and beyond.

Applicant Information

Item	Response
Corporate Name	Crealde Arts, Inc.
DBA Name	Crealde School of Art
Federal Employer ID	59-1887887
Principal Address	600 St. Andrews Boulevard Winter Park, FL 32792-2594
County	Orange
Applicant Email Address	bschreyer@crealde.org
Grant Contact	Betsy Schreyer, Grant Writer
Authorized Official	Peter Schreyer, Executive Director
Website	www.crealde.org

Mission Statement

To stimulate the creativity inherent in all individuals through hands-on visual arts education and to cultivate lifelong aesthetic appreciation through comprehensive studio instruction and interaction with professional artists; presentation of stimulating exhibitions, lectures and events; an extensive outreach program that services disadvantaged youth and seniors; and cultural preservation.

Proposal Description

Crealdé is a 36-year-old visual arts educator, community builder, and source of inspiration for over 112,000 Central Floridians annually. Its overarching goal is to continue to grow its service capacity in the following programming areas. Due to the diverse programming Crealdé offers, it is only possible to mention a few key objectives and activities for each programming goal. The following documents under Support Materials provide detailed plans, activities and timelines:

2011-2015 Long Range Plan
2011-13 Exhibition Planning Calendar

1) Provide excellence in visual arts education:
Continue to expand hands-on studio art instruction to all ages and backgrounds through comprehensive educational curriculum in digital and traditional photography, ceramics, sculptures and textiles, and painting and drawing. Continue to improve the Emerging Artist Program.

Measureable Objectives:

- Enrollment: In 2010, overall tuition-based school enrollment increased by 3% to 3,509, making it only 1% short of our 2007 record year. Total tuition collected for all fee-driven programs – nearly a half a million dollars - has increased by 8% compared to 2009 and is now 3% over our record year of 2007. In 2012-2013, Crealdé will strive for a conservative increase in enrollment by 5% for tuition-driven courses.

Activities:

- Continue to expand curriculum of over 100 courses with additional introductory workshops in all media based on the success of the Digital Photography Basic Concepts; add classes in jewelry making, stained glass, and welding.

- Continue to promote new online registration and refine new customer relationship management system.

- Continue to strengthen and promote Young Artists Program and Summer ArtCamp, which declined due to the impact of the recession on young families.

- Extend the successful new relationship with the City of Winter Garden to provide courses for adults and youth at the Jessie Brock Community Center reaching new students from West Orange and Lake Counties.

- Add an additional off campus teaching site to reach students from north Orange and Seminole Counties.

2) Provide thought provoking visual arts exhibitions, lectures and special events: Present gallery exhibitions, lectures and related art events that stimulate art exploration and specialization, with high quality permanent and visiting exhibitions and educational programs that reflect a variety of media and represent the work of local, regional and national artists from multi-cultural backgrounds.

Measurable Objectives:

- Present 12 exhibitions that reflect the mission of each visiting exhibition gallery and present a variety of media from artists of multi-cultural backgrounds.

- As a parallel to Crealdé’s Long Range Plan, prepare a five year artistic plan that includes exhibitions and engages Crealdé’s arts professionals in expanding options for exhibition.

Activities:

- Prepare a series of 12 diverse exhibitions at our three visiting exhibition galleries as listed in the attached 2012-13 Exhibition Planning Calendar.

- Host planning sessions with department directors, faculty and the Heritage Center Program Advisory Committee to build the long-term artistic plan.

3) Make the arts available and dignify communities through outreach:
Continue to offer and expand Crealdé’s extensive outreach program that brings visual arts education and public art projects to economically disadvantaged individuals and communities.

Measureable Objectives:

- Conduct at least two public art projects in 2012 and two in 2013.

- Continue current and ongoing field trip programs including “What Heritage Means to Me” and “Visit to the Art Studio” Field Trip Programs

- Continue ongoing free after school art classes for youth and classes for the elderly.

Activities:

- Exhibit new Storytellers XV Teen Documentary Program with Haitian and African-American teens from Orlando and produce Storytellers XVI with teens living in Haiti.

- Produce a new Community Pride Mural in the farmworker community of DeNeef Village in rural West Orange County and/or in the historic African American community of east Winter Garden, where Crealdé has provided outreach art instruction since 1998.

- Continue to explore partnerships with social service organizations and municipalities in distressed communities.

- Expand funding capacity for public art and regular outreach initiatives through intensified efforts to cultivate individual donor relations.

4) Preserve and celebrate culture and heritage:
Foster an appreciation for cultural diversity and preservation of our cultural heritage in our educational offerings, events, and arts and humanities exhibitions. Continue to offer exhibitions, events and outreach that bring diverse audiences together to appreciate and celebrate expression through the arts.

Measurable Objectives:

- Continue to expand the permanent Heritage Collection: Photographs and Oral Histories of West Winter Park.

- Produce three visiting exhibitions and the third annual Hannibal Square Heritage Center Folk Art Festival.

Activities:

- Implement exhibition plans (see 2012-13 Exhibition Planning Calendar) and marketing plans.

- Produce and exhibit the Sage Project: Hannibal Square Elders through Portraits and Oral Histories.

- Provide innovative programming through new and former partnerships including the Winter Garden Heritage Foundation, Rural Heritage Center and the Association to Preserve the Eatonville Community, Inc.

5) Contribute to civic vitality:
Continue to improve the overall quality of life, livability of communities, and economic opportunity for Central Floridians by providing innovative and accessible arts education/exhibitions/events and public art and by expanding cultural tourism through marketing as well as programming partnerships.

Measurable Objectives:

- Continue to exceed annual tourism goals and leverage the Orange County Cultural Tourism Grant to increase tourism from out of town and out of state: Bring $571,027 (a 5% increase over 2010) in new spending.

Activities:

- Fund and implement the 2012-13 Heritage Center Tourism Marketing Plan.

Culture Builds Florida's Future

1. Strengthening the Economy

   In fulfillment of our goal to promote Civic Vitality, Crealdé strengthens the economy as follows:

   Creating Opportunities for Florida Artists:
   Crealdé provides part-time employment for over 50 artists as adjunct, associate and senior faculty members; the addition of a Winter Garden site for Crealdé courses increased the need for instructors. In addition to an administrative staff of eight (three full time and five part-time staff/contractors), the programming for each of the school’s four artistic departments is planned and administered by a part-time department director, who also teaches and uses studio space in the respective facility. A monthly stipend is also paid to a Senior Gallery Curator for the Alice and William Jenkins Gallery and to the Curator of the Sculpture Garden. Additionally in 2010-11, Crealdé contracted with at least two dozen artists and historians as exhibition curators, artists-in-residence, exhibiting artists, and public art project leaders.

   Promoting Heritage Center Tourism:
   Since its opening in 2007, the Center has received four $40,000 Cultural Tourism grants from Orange County and four $40,000 grants from the City of Winter Park’s Community Redevelopment Agency. The Center is located in the heart of a thriving retail/restaurant district, surrounded by cultural attractions (see Heritage Center Brochure). Evidenced by our support letters from local businesses and spending data, Crealdé has made substantial efforts to support our local economy. Our programming and marketing efforts to attract tourists have been increasingly successful: In 2010, total attendance increased 25.7%, from 7,455 to 10,041 with an estimated economic impact of $667,924 ($543,835 from out-of-town visitors) as measured by survey data compiled by Americans for the Arts in 2010. This translates into a 17 to 1 return on investment ratio for the $40,000 Orange County Tourism Development Grant award.

2. Learning and Wellness

   Crealdé has unparalleled success in creating meaningful and accessible programs for people from every walk of life, age group, economic background, and ethnicity. Students consistently demonstrate increased self-esteem, socialization, and new skills. (See evaluations and letters in Support Materials).

   The Proposal contains several options to introduce individuals to visual arts and assist artists of all levels to develop themselves into professional artists. Among these are permanent and visiting exhibitions; field trips; free outreach classes; scholarships; professional development classes; opportunities to participate in art sales and student exhibitions; and the following options from Crealdé’s Emerging Artist Program:

   The Fellowship Program:
   Crealdé’s fellowship work/study program, established in 1978, is at the heart of the success of Crealdé’s on-campus activities and festival participation. These dedicated students maintain the studios, help in children’s classes and hands-on workshops off campus, and are the core of Crealdé’s artistic support community. Each of the 30 fellows volunteers a minimum of 32 hours per session in exchange for classes and unlimited studio use.

   Studio Artist Program:
   Established in 1996, the Studio Artist Program is designed for advanced students, former Crealdé fellows and emerging artists from the community whose goal is to pursue a professional career in the arts. Two positions per year are made available in each of Crealdé’s three artistic departments for applicants recommended by a Crealdé staff member. Studio Artists show the results of their work in a bi-annual exhibition.

   Adult Scholarship Programs:
   Established in 1999, The Visiting Scholarship Program enables two area college students to attend each of the 20 to 30 scheduled workshops per year at no charge. The Cheryl Bogdanowitsch Sculpture Scholarship, funded by Central Florida artist Cheryl Bogdanowitsch, provides an annual $1,000 scholarship for classes, workshops, and studio use to an adult sculpture student.

3. Building Leadership

   Despite serious budgetary constraints from loss in general operating funding, Crealdé has proven its leadership and commitment to civic vitality through its ability to sustain and grow its programs, and engage and benefit businesses, governments, cultural and social service partners and local communities. Since 2000, Crealdé has cultivated over 50 successful and often ongoing cultural, social service, business and civic partnerships.

   Crealdé’s 15-year executive director Peter Schreyer, who is also a professional working artist and educator, received a United Arts of Central Florida Educator of the Year Award in 2009 and a Bank of America Local Hero Award in 2010 for his community outreach efforts, including the founding of the Hannibal Square Heritage Center. His leadership enabled Crealdé and community members to give a voice to Winter Park’s historic African-American community. Since its establishment in 2007, the Heritage Center has gained the attention of many Central Floridians and visitors from around the world. Crealdé’s presence as an advocate for the African-American community of west Winter Park led the City to embrace the idea that west Winter Park is a historic community, worthy of preservation. The City of Winter Park has since re-branded itself as “the City of Culture and Heritage.” (See letters in Support Materials)

   Crealdé’s efforts to promote civic vitality also include community engagement as a founding member and long term co-sponsor of the Winter Park Autumn Art Festival, which attracts over 75,000 visitors annually, and as a member of three chambers of commerce and the Hannibal Square Merchant’s Association.

   Additionally, in 2010 Crealdé’s established a successful, innovative partnership with the City of Winter Garden, reaching new students who otherwise would not be able to drive to Winter Park. Currently, the Winter Garden teaching site represents one in every 10 adult enrollments.

4. Design and Development

   Crealdé’s public art outreach projects in the community have been advancing design and enhancing development since 2000, when the first outdoor mural was established in Winter Park’s Hannibal Square. The beautifying murals, created by community members and Crealdé instructors, reflect positive aspects of community and character, culture and heritage.

   The Heritage Center has already become the center point for public art creation in the City of Winter Park, being the home to the Mr. Imagination Memory Wall, the large scale Ruby Williams Community Picnic painting, and the beautiful 10' x 18' Community Pride in Hannibal Square Mosaic Mural. Through facilitating collaborative public art projects, the center promotes community participation and sets an example for community members, businesses, and visitors as to what might be possible in their own community. The Heritage Center and the impeccably presented Heritage Collection: Photographs and Oral Histories of West Winter Park have inspired other organizations to set up similar projects: The Shorefront group in Evanston, Illinois; the Geneva Rural Heritage Center and the Winter Garden Heritage Foundation here in Central Florida.

   In 2009-10 Crealdé completed (and paid for) over $220K worth of campus improvements, including new roofing, drainage control, new greener air conditioning units, painting and stucco work, a Photography studio renovation, brickwork on sidewalks and entrance, dramatic landscaping additions, sculpture garden enhancements and the addition of Crealdé’s community-sponsored and created mosaic mural as a tribute to 36 years of community arts.

Proposal Estimates

Estimated Number of	Response	Instructions to the Applicant
school based youth benefiting	3,000	Enter the number of individuals under the age of 18 that are expected to be participating in organized school based cultural events. This figure should reflect a portion of the total individuals benefiting.
non-school based youth benefiting	7,000	Enter the number of individuals under the age of 18 that are expected to be participating in non-school based cultural events. This figure should reflect a portion of the total individuals benefiting.
elders benefiting	23,000	Enter the number of individuals over the age of 65 that are expected to benefit from the proposal activities. This figure should reflect a portion of the total individuals benefiting.
artists participating	316	Enter the estimated number of professional artists that will be directly involved in providing artistic services specifically identified with the proposal. Include living artists whose work is represented in an exhibition regardless of whether the work was provided by the artist or by an institution. This figure should reflect a portion of the total individuals benefiting.
individuals benefiting	115,000	Give the total number of individuals that are expected to be involved in proposal activities as artists, non-artists, participants, or audience members. This number should include the values listed for youth, elders and artists.
proposal events	585	How many different events will be produced or presented within the grant period as a part of this proposal? Be sure to list different events, not performances. For example, a musical performed 10 times is only one event, but a musical performed 10 times and workshop done once are two events.
opportunities for public participation	1,848	Each event will have one or more opportunities for public participation. For example a musical performed 10 times is one event with 10 opportunities for public participation.

Project/Program Location

• Lake
• Orange
• Seminole

Proposal Impact

Economic Impact

Nearly 100% of Crealdé’s projected budget of $1,000,000 for 2012-13 will be spent locally, to fund over 300 professional artists that Crealdé engages, vendors, contractors and our 3 full time and 57 part time staff and faculty. Based on the economic impact data provided by customized survey data compiled in 2010 by Americans for the Arts, Crealdé’s exhibitions generate $60.23 in spending per person. Our estimated exhibition attendance is 25,000, including over 10,000 visitors to the Hannibal Square Heritage Center; therefore, the estimated impact of our exhibitions will be over $1.5 million. Please also refer to the Culture Builds Florida: Strengthening the Economy section of this application.

Crealdé Outreach Programs
Community outreach is central to Crealdé’s mission. Since 1995, Crealdé has used the visual arts as a means of connecting communities, fostering cultural awareness and promoting understanding. Crealdé has an outstanding record of partnering with over 50 arts, cultural, social service and other grass-roots organizations over the last decade to make high quality arts education available to Central Florida residents.
The Hannibal Square Heritage Center, Crealdé’s most substantial outreach effort, was established in 2007 by Crealdé, in partnership with the City of Winter Park, as a tribute to the past, present and future contributions of Winter Park’s historic African-American community. The Center is a focal point in the Hannibal Square neighborhood and features the award-winning Heritage Collection: Photographs and Oral Histories of West Winter Park, a permanent collection of over 125 archival framed photographs and oral histories that depict family and community life in Hannibal Square spanning 100 years of history. The Heritage Center is a model for Crealdé’s outreach efforts, serving community residents, students and visitors of all ages with a permanent public art collection, visiting exhibitions and diverse educational programs that explore southern folklore, cultural preservation and the African-American experience.
Since 2000, Crealdé has partnered with Seniors First to provide free weekly Art Sampler classes in Winter Park, Apopka, Winter Garden, Pine Hills and Eatonville (as funding is available; west Winter Park has been continuously served for 12 years).
Since 2000, Crealdé has produced Neighborhood Pride Public Murals and Monument Builders projects resulting in over 20 outdoor pieces of art in neighborhoods throughout Central Florida that reflect cultural heritage, non-violence, and drug-free living.
Since the late 1990’s, Crealdé has provided free weekly Hands-On After-School Art Classes to an average of 45 children each week, ages 5-10, offered in partnership with the Boys & Girls Club and municipal parks and recreation departments in the underserved communities of south Apopka, east Winter Garden, and west Winter Park.
Since 1996, Crealdé’s Storytellers Documentary Photography Program for Teens has given students, ages 13-17, instruction and an opportunity to use the art of black & white documentary photography to share their own unique vision of their community, family and place in history. To date, Crealdé has completed 14 exhibitions in three counties and a travelling exhibition that toured the state capitol in Tallahassee.
Since 1988 Crealdé Youth Scholarships have been provided to an average of 65 economically disadvantaged youth each year.
For over 20 years, Crealdé has offered a hands-on field trip program entitled A Visit to the Art Studio at the Crealdé main campus and in 2008, added the “What Heritage Means to Me” Field Trip Program at the Heritage Center. Last year, a total of 2,502 children participated from Orange and Seminole County public and private schools.
Throughout the year, Crealdé supports community-building through the arts with Free Hands-on Workshops at over 10 festivals throughout Central Florida.

Operating Budget

	Operating Expenses	Completed Fiscal Year ending 12/31/10
1.	Personnel: Administrative	151,721
2.	Personnel: Programmatic	245,551
3.	Personnel: Technical/Production
4.	Outside Fees and Services: Programmatic	26,767
5.	Outside Fees and Services: Other	66,569
6.	Space Rental, Rent or Mortgage
7.	Travel	320
8.	Marketing	38,750
9.	Remaining Operating Expenses	320,014
A.	Total Cash Expenses	$849,692
B.	In-kind Contributions	$55,022
C.	Total Operating Expenses	$904,714
	Operating Income	Completed Fiscal Year ending 12/31/10
10.	Revenue: Admissions	521,782
11.	Revenue: Contracted Services	10,985
12.	Revenue: Other	69,736
13.	Private Support: Corporate	15,000
14.	Private Support: Foundation	82,792
15.	Private Support: Other	52,914
16.	Government Support: Federal
17.	Government Support: State/Regional	14,764
18.	Government Support: Local/County	84,080
19.	Applicant Cash
D.	Total Cash Income	$852,053
B.	In-kind Contributions	$55,022
E.	Total Operating Income	$907,075

Additional Operating Budget Information

No answer provided.

Proposal Budget: Summary

	Proposal Expenses	A. Request	B. Cash Expenses	C. In-kind	Total
1.	Personnel: Administrative	20,000	147,000	0	$167,000
2.	Personnel: Programmatic	30,000	245,650	0	$275,650
3.	Personnel: Technical/Production	0	0	0	$0
4.	Outside Fees and Services: Programmatic	5,000	14,500	0	$19,500
5.	Outside Fees and Services: Other	10,000	71,307	0	$81,307
6.	Space Rental	0	0	0	$0
7.	Travel	0	1,000	0	$1,000
8.	Marketing	24,000	36,400	0	$60,400
9.	Remaining Proposal Expenses	1,707	401,143	50,000	$452,850
D.	Total Proposal Expenses	90,707	917,000	50,000	$1,057,707
	Proposal Income	A. Request	B. Cash Income	C. In-Kind	Total
10.	Revenue: Admissions		530,000		530,000
11.	Revenue: Contracted Services		29,500		29,500
12.	Revenue: Other		51,500		51,500
13.	Private Support: Corporate		20,000		20,000
14.	Private Support: Foundation		108,500		108,500
15.	Private Support: Other		77,500		77,500
16.	Government Support: Federal		20,000		20,000
17.	Government Support: Regional		0		$0
18.	Government Support: Local/County		80,000		80,000
19.	Applicant Cash		0		$0
E.	Total Proposal Income	90,707	917,000	50,000	$1,057,707

Proposal Budget: Detail

	Proposal Expenses	A. Request	B. Cash Expenses	C. In-Kind	Total
1.	Personnel: Administrative	20,000	147,000	0	$167,000
1.1. Salaries & Benefits		20,000	147,000	0	167,000
2.	Personnel: Programmatic	30,000	245,650	0	$275,650
2.1. Salaries & Benefits		30,000	245,650	0	275,650
3.	Personnel: Technical/Production	0	0	0	$0
4.	Outside Fees and Services: Programmatic	5,000	14,500	0	$19,500
4.1. Contract Labor		2,500	7,000	0	9,500
4.2. Workshop Fees		2,500	7,500	0	10,000
5.	Outside Fees and Services: Other	10,000	71,307	0	$81,307
5.1. Accounting		10,000	27,500	0	37,500
5.2. Grant Writing		0	17,000	0	17,000
5.3. Landscaping		0	5,500	0	5,500
5.4. Housekeeping		0	7,600	0	7,600
5.5. Technology		0	13,707	0	13,707
6.	Space Rental	0	0	0	$0
7.	Travel	0	1,000	0	$1,000
7.1. Travel		0	1,000	0	1,000
8.	Marketing	24,000	36,400	0	$60,400
8.1. Advertising and Promotion		10,000	14,500	0	24,500
8.2. Printing		10,000	14,900	0	24,900
8.3. Promotional Items		0	2,000	0	2,000
8.4. Gallery Publications		4,000	5,000	0	9,000
9.	Remaining Proposal Expenses	1,707	401,143	50,000	$452,850
9.1. Program Expenses		1,707	108,193	0	109,900
9.2. Facilities		0	95,969	0	95,969
9.3. Financial Expense		0	35,000	0	35,000
9.4. Postage		0	12,000	0	12,000
9.5. Depreciation Expense		0	35,000	0	35,000
9.6. Other Gallery Expense		0	19,000	0	19,000
9.7. Other Operating Expense		0	95,981	50,000	145,981
D.	Total Proposal Expenses	90,707	917,000	50,000	$1,057,707

	Proposal Income	A. Request	B. Cash Income	C. In-Kind	Total
10.	Revenue: Admissions		530,000		$530,000
10-1 Memberships			33,500		33,500
10-2 Tuition			385,000		385,000
10-3 Registration Fees			16,500		16,500
10-4 Administrative Fees			95,000		95,000
11.	Revenue: Contracted Services		29,500		$29,500
11-1 School Programs			9,500		9,500
11-2 Outreach			10,000		10,000
11-3 Educational Tours			10,000		10,000
12.	Revenue: Other		51,500		$51,500
12-1 Facility Rental			1,000		1,000
12-2 Festival Income			2,000		2,000
12-3 Gallery Income & Art Sales			1,500		1,500
12-4 Gift Shop Sales			2,000		2,000
12-5 Fundraisers			44,500		44,500
12-6 Interest Income			500		500
13.	Private Support: Corporate		20,000		$20,000
13-1 Corporate Sponsorship			10,000		10,000
13-2 Corporate Donations			10,000		10,000
14.	Private Support: Foundation		108,500		$108,500
14-1 Walt Disney World			10,000		10,000
14-2 General Operating Support			37,500		37,500
14-3 United Arts Campaign Match			6,000		6,000
14-4 Orlando Magic Youth Fund			30,000		30,000
14-5 Kimball			5,000		5,000
14-6 Other Foundations			20,000		20,000
15.	Private Support: Other		77,500		$77,500
15-1 General Donations			57,500		57,500
15-2 Endowment Donations			5,000		5,000
15-3 Restricted Donations			15,000		15,000
16.	Government Support: Federal		20,000		$20,000
16-1 NEA/NEH			20,000		20,000
17.	Government Support: Regional		0		$0
18.	Government Support: Local/County		80,000		$80,000
18-1 Orange County Tourism Grant			40,000		40,000
18-2 City of Winter Park CRA			40,000		40,000
19.	Applicant Cash		0		$0
E.	Total Proposal Income	90,707	917,000	50,000	$1,057,707

Additional Proposal Budget Information

No answer provided.

Fiscal Condition and Sustainability

Summary

With the exception of the reduced general operating revenue from the State of Florida and United Arts of Central Florida (approximately $40,000 per year), Crealdé has recovered in all areas of income to pre-recession level, including tuition, membership, fundraising and other grant support. Crealdé’s third teaching site in the City of Winter Garden has allowed it to draw from a larger market thereby gaining nearly half a million in total tuition income for the first time.

Fiscal Highlights

1) In 2010, 57% of Crealde’s income derived from tuition and membership and the remaining 43% came from grants and general fundraising.
2) Crealdé received its fourth $40,000 Cultural Tourism Grant from the Orange County Government.
3) The City of Winter Park continues to support the operation of the Hannibal Square Heritage Center with an annual grant of $40,000. In 2007, the City of Winter Park Community Redevelopment Agency (CRA) granted Crealdé School of Art the lease for the Heritage Center for 30 years at $1 per year.
4) In January 2011, Crealdé received a $28,386 grant from the Orlando Magic Youth Foundation for a wide range of community outreach programs at the Heritage Center.
5) Crealdé currently has five separate fundraisers, including the Board-sponsored Benefit Auction, which increased its net revenue by over 50% in 2010.
6) Crealdé is confident that it will maintain its record of no deficit since 2002.
7) Crealdé currently owes $115,330 on a $150,000 long term loan with a local bank, at a competitive interest rate, that was established in 2008 to consolidate outstanding debt and a line of credit.
8) Our largest asset, the buildings and land located on our main Winter Park campus as well as our Sculpture Garden, combines to a fixed asset value of $1,095,630.
9) After years of ongoing and underfunded repair expenses to our aging campus, we are pleased to report the completion of our $220,000 campus renovation in early 2010.
10) The Crealdé Endowment fund at the Community Foundation of Central Florida is growing slowly and is currently at $23,281.

Evaluation Plan

Each of the Crealdé goal areas includes distinct and appropriate evaluation methods. All evaluative input is considered by the executive director to determine areas needing improvement and the impact of programming. Please see sample evaluations in Support Materials.

1) Provide excellence in visual arts education:
Tuition-based courses are evaluated through a student questionnaire and are reviewed quarterly by the Program Directors. Emerging Artists Programs are self-evaluated annually with a letter summarizing the impact of the program. Tuition-based and outreach students also have opportunity to showcase their work in annual student exhibitions.

2) Provide thought provoking visual arts exhibitions, lectures and special events:
At the Heritage Center, visitors sign the guest registry and complete a survey capturing economic and demographic data and feedback for use in programming and marketing. Special events and tour groups complete a Public Impact Form.

3) Make the arts available and dignify communities through outreach:
Field trip programs at the Crealdé main campus and at the Heritage Center are evaluated by the participating teachers who complete a one-page questionnaire. Outreach classes are evaluated semi-annually by the Crealdé Executive Director, who also maintains communication with outreach partners.

4) Preserve and celebrate culture and heritage:
Crealdé solicits and highly regards the input and feedback from our community partners. Additionally, Crealdé’s Executive Director seeks programming input from diverse Central Florida communities, as well as state wide, including the Florida Humanities Council in St. Petersburg, the Ritz Theater and Museum in Jacksonville, the Museum of Florida History in Tallahassee, and VSAF in Tampa.

5) Contribute to civic vitality:
Crealdé measures economic impact of exhibitions and events funded by Orange County with a survey designed and interpreted by Americans for the Arts, as well as tracking participation in all events.

Applicant Accessibility

Question	Response
Does the applicant have policies and procedures (including a complaint process) that address non-discrimination on the basis of disability?	Yes
Does the applicant have a staff person that is responsible for compliance with Section 504 of the Rehabilitation Act, Americans with Disabilities Act and Florida Statutes 553?	Yes (Peter Schreyer)
Has the applicant completed the Section 504 Self Evaluation Workbook from the National Endowment for the Arts (linked) in the last 5 years?	No

Accessibility

In November, 1998 Crealdé conducted its first ADA self-evaluation. The most recent was conducted in early June 2010 after the completion of the campus renovation, and plans to implement recommendations are included in the 2011-15 Long Range Plan.

Crealdé’s 2009 main campus renovation was in part to make the campus more wheel chair accessible by re-bricking the new pathways that lead to the classrooms, galleries and sculpture garden. Additional recommended changes made by the Center for Independent Living assessment will be factored into the next Long Range Plan and annual budgets.

Complaints are addressed to the Registrar who brings them to the immediate attention of the Executive Director. He has attended workshops by Very Special Arts of Florida on accessibility and has ensured that gallery signage complies with 18 point size and that the exhibitions are at the correct viewing height. On a regular basis, Crealdé accommodates special needs students through physical accessibility (parking spaces, ramps and elevators), sign language interpreters, and bi-lingual classroom assistants. The Heritage Center, as a new public facility, complies with all ADA physical access requirements.

A core aspect of Crealdé’s mission is the commitment to make the arts accessible to a wide segment of the population. All exhibits are curated with the latest accessibility standards of text size and installation, and our campuses are wheelchair accessible. Crealdé is unique in “walks-of-life” diversity. It is not unusual for a class to contain a recent high school graduate, a stay-at-home mom, and a PhD professional. The mix of ages and life-paths creates a rich experience that cultivates understanding. In addition to the 4,229 participants Crealdé reached in 2010 of tuition-based, non-degree, non-competitive programs on our main campus, Crealdé reaches another 107,727 annually through our free galleries, collaborative public art projects, weekly classes at three area community centers, festival workshops, and field trip programs.

Special programs such as Neighborhood Pride, Monument Builders, and Storytellers are operated in the participants’ home community and result in permanent installations and exhibitions. These exhibitions are also featured in Crealdé’s Community Gallery, introducing Crealdé’s mainstream students to our important outreach work and giving participants from underserved communities the opportunity to exhibit and reach out beyond their own communities. In 2009, a new Free Art Sampler Class for Seniors was established at the Crealdé main campus and paid for by a grant from the Community Foundation of Central Florida. With its success, it is expected that this relationship will continue into future years.

Since Crealdé is the only Orlando area arts organization with such an inclusive program mission and commitment to reach the underserved, United Arts of Central Florida awarded our organization “Best Arts Collaborator of the Year” for three consecutive years (1999-2001), and, in 2007, the “Best Community Outreach Program” and in 2009, Executive Director and Senior Faculty Member Peter Schreyer was awarded “Educator of the Year” for founding the Hannibal Square Heritage Center and for his leadership in establishing and teaching Crealdé’s innovative outreach programs.

General Information
1. Letter from Executive Director
2. Copy of 501(c)3 Letter
3. Department of State Non-Profit Corp Annual Report 2011
4. Board of Directors Contact Information
5. Organizational Chart
6. Long Range Plan (2011 to 2015)
7. 2011 Administrative Plan
8. 2010 Progress Report
9. 2010 In-Kind Detail List
10. 2009 Annual Report (Original)
11. Crealdé 2010 Attendance Statistics

Visual Arts Education
12. Enrollment History Report: 1995 to 2011
13. 2011 Winter-Spring Program Guide (Original)
14. 2011 Summer ArtCamp Program Guide (Original)
15. Fellowship Self-Evaluation Evaluation Sample
16. Adult Tuition-Based Course Evaluation Sample
17. Young Artists Program Tuition-Based Course Evaluation Sample
18. Support Letter: Studio Artist Cindy Murray
19. Support Letter: Advanced Student Bob Michaels
20. Support Letter: Former Student and Instructor Karen Baker
21. Press: Crealdé in the News, featuring Executive Director and Faculty Member Peter Schreyer, Seminole Magazine, staff, 2010
22. Press: Department Director Rick Lang, Lake-Sumter Style Magazine, Mary Ann DeSantis, 6-08
23. Press: Faculty Member Hye Shin, Orlando Arts Magazine, staff, 7-09
24. Press: Faculty Member Tom Sadler in Winter Park Magazine, staff, 3-11
25. Press: Studio Artist Rachel Lloyd in Orlando Sentinel, Mary Frances Emmons, 10-23-09

Exhibitions and Special Events
26. 2011 Calendar of Events (Original)
27. 2011-2013 Exhibition Planning Calendar
28. Exhibition Catalog: Requesting Miracles: Votive Offerings from Diverse Cultures (Original)
29. Invitation: Abstraction: The Art of Seeing (12th Bi-Annual Southeast Photography Invitational) (Original)
30. Invitation: André Smith and Zora Neale Hurston: Maitland & Eatonville as Joining Communities (Original)
31. Contemporary Sculpture Garden Catalog (Original)
32. Commitment Letter: Helene Schneider
33. Commitment Letter: Lee Dunkel
34. Commitment Letter: Molly Doctrow
35. Commitment Letter: Ritz Theatre and Museum, Jacksonville
36. Commitment Letter: Southeast Museum of Photography
37. Commitment Letter: Natália da Silva
38. Commitment Letter: Joshua Almond
39. Press: Artists Give Hail to The Chief, Orlando Sentinel, Matthew J. Palm, 9-10
40. Press: Reading Between the Lines, Orlando Arts Magazine, staff, 03-11
41. Press: Windows on a Community’s History, Winter Park Magazine, Dixie Tate, 09-10
42. Press: Crealdé News, Seminole Magazine, staff, 01-11
43. Press: Folk Art Frenzie, Orlando Arts Magazine, staff, 3-11
44. Support Letter: Penny Jordan, Former Student, Board Member and Exhibiting Artist

Outreach and Cultural Preservation
45. Invitations: A Community Celebration of Children’s Art 2010 and 2011 (Originals)
46. Invitation: Storytellers XIV: The New Face of Rural Communities in Central Florida (Original)
47. Heritage Center Brochure (Original)
48. Evaluation Sample from What Heritage Means to Me Field Trip Program
49. Letter of Support: Sister Ann Kendrick, Hope CommUnity Center
50. Support Letter: J. Michael Murphy
51. Support Letter: Workshop and Exhibiting Artist Linda Shäpper
52. Support Letter: Workshop Artist in Residence and Exhibiting Artist Lauren Austin
53. Press: A Living Legacy, Orlando Arts Magazine, staff, 7-08
54. Press: A Place to Keep and Create Memories, Orlando Sentinel, Wallace Dickenson, 5-07
55. Press: Esperanza/Hope Mural in The Apopka Chief, staff, 3-6-09
56. Press: The History of Hannibal Square, Central Florida Lifestyle, Lindsay Fogarty, 02-09
57. Press: A Cut Above, Orlando Arts Magazine, staff, 1-11

Civic Vitality
58. Heritage Center 2011 Tourism Marketing Plan
59. 2010 Cultural Tourism Audience Research Report
60. Support Letter: African-American Chamber of Commerce of Central Florida
61. Support Letter: Winter Park Chamber of Commerce
62. Support Letter: Dexter’s of Winter Park Restaurant
63. Support Letter: Hannibal Square Merchant’s Association
64. Support Letter: Orlando Arts and Cultural Alliance
65. Support Letter: Best Western Winter Park Hotel
66. Support Letter: City of Winter Garden
67. Support Letter: Orlando Mayor Buddy Dyer
68. Support Letter: Sherry Gutch, City of Winter Park C.R.A
69. Press: American Heritage Guide to Historic Sites, staff, (Original)
70. Press: Visit Orlando African American Travel Guide
71. Press: More Art with Less $$, Orlando Sentinel, Terry Hummel, 05-28-10
72. Press: Campus Rededication, Seminole Magazine, 07-10
73. Press: Crealdé Art Classes in Winter Garden, West Orange Times, 07-10