13.5.170.155 Application
The Mary Brogan Museum of Art and Science, Inc.

Proposal Information

Item	Response
Application #	13.5.170.155
Program	Specific Cultural Project
Proposal Type	Discipline-Based
Funding Category	N/A
Discipline	Museum
Applicant is requesting REDI waiver	No
Residency Contact Hours	N/A
Proposal Title	VIVA SPAIN At The Brogan Museum
Proposal Synopsis	The Brogan Museum has implemented a unique formula that ties art exhibitions to economic development and foreign trade. Relationships with our regional Economic Development Councils, Enterprise Florida, International diplomatic representatives and Florida's Governor focus on trade between nations with art as the catalyst. The Brogan Museum's contributions to VIVA Spain, will be an art exhibition with related programs tied to our annual Florida Wine Festival featuring Spanish food and wines.

Applicant Information

Item	Response
Corporate Name	The Mary Brogan Museum of Art and Science, Inc.
Department	n/a
DBA Name	N/A
Federal Employer ID	59-3013279
Principal Address	350 S. Duval Street Tallahassee, FL 32301-1711
County	Leon
Applicant Email Address	cbarber@thebrogan.org
Grant Contact	Chucha Barber, CEO
Authorized Official	Chucha Barber, CEO
Website	www.thebrogan.org

Mission Statement

The Mary Brogan Museum of Art and Science is a community resource for visual arts, science exploration, and humanities education - providing cultural understanding in support of lifelong learning.

Proposal Description

This proposal is based on the replicable model created in 2011 which brought a collection of 50 Baroque Masterpieces from Milan, Italy to The Brogan Museum. That successful project resulted in formidable relationships with Italian and American businesses interested in increasing international trade, the support of the Florida Governor's Office and related state agencies including VISIT FLORIDA and Enterprise Florida, unprecedented international press coverage for a small Florida museum, and significant resources for teachers and students in multiple countries, in multiple languages.

We propose to display important work of art created by artists from Spain which will contribute to the statewide quincentennial celebration of the arrival of Ponce de Leon. Expanding the relationships with regional Economic Development Offices, Enterprise Florida, The Governor's Office and other project partners, The Brogan Museum's physical location in Florida's capital city is an opportunity to enhance the state's celebratory objectives which are hampered by limited financial resources. This proposal offers to maximize on the resources of many strong partnerships that include institutions of higher education, business interests, the private sector and state government as well as annual celebrations that serve resident and tourist populations.

The exhibition opening would coincide with the 2013 legislative session. If the formula used for the Baroque exhibition is successfully implemented, the following events and timeline would take place:

The Brogan Museum staff is currently working to identify and secure appropriate art objects to comprise an exhibition that would be displayed on the institution’s 3rd floor. The Patricia and Phillip Frost Art Museum at Florida International University, in Miami, has been working with The Minister of Culture of Spain, The Spain-Florida 500 and the Valencia Institute of Modern Art to create major exhibitions, educational programs and events based on the anniversary. The Frost Museum intends to borrow objects from Spain’s major museums including the Prado and Museum of the Americas as well as from Latin American Institutions and collections in the US drawn from the Smithsonian and other outstanding institutions. The Brogan Museum and The Frost Museum are both Smithsonian Affiliate Institutions. Staff of The Brogan Museum and The Frost Museum have met and wish to collaborate. At the time of this submission we are considering Spanish Colonial art but the curatorial process is not complete. It is however, no less a daunting task than was bringing 50 Baroque Masterpieces from Italy. The Brogan Museum is committed and prepared to be a strategic partner with The Frost Museum in this regard.

Alternatively, staff, interns and volunteers at our institution have been independently working to identify important art objects in keeping with the same theme. The National Gallery in Washington, D.C. has a collection that may be an appropriate resource and we have identified objects in private collections from which we can borrow. It would, however, be in the best interest of our institution, the statewide initiative, The Frost Museum and all other vested stakeholders if we are able to formalize a legal partnership with The Frost Museum and add Tallahassee to the possible venues for art traveling from Spain to Florida.

The source(s) of the art for The Brogan Museum exhibition will be identified and secured by December 2011. At this time and leading up to the opening of the exhibition, fundraising efforts are in progress for the project. Meetings with Secretary of State, Kurt Browning, and staff in the Governor’s Office about the proposed plans have occurred. There will be future meetings orchestrated by the Secretary’s office to weave synergy and coordination statewide.

The exhibition opening would include a reception for international diplomats at The Governor's Mansion prior to the exhibit opening for the general public. The event held at the Mansion for the Baroque project was scheduled at the convenience of the Governor, with costs paid for by The Brogan Museum. The Museum worked with the Governor’s Chef and First Lady’s Chief of Staff to coordinate the entertainment and menu for the evening. The guest list included more than 200 patrons of the project and was held two days prior to the opening of the exhibition. Florida's First Lady, Ann Scott graciously attended the exhibit preview for special guests and dignitaries during the afternoon of that same date. Staff of The Brogan Museum has already met with The First Lady and her staff to renew the strategy for the Spanish celebration. The Brogan Museum will additionally work with the office of the Spanish Consul General and Premier Beverages to feature and secure Spanish wines at this prestigious event as well as for the 2013 FLORIDA WINE FESTIVAL.

The marketing plan for the project will include vested stakeholders. It is understood that this will be only one of many events taking place in the state to highlight this important 500-year milestone. As such, it will be included in the list of events which the state promotes to a national and international audience but it will also be supported with Brogan Museum specific marketing efforts which include building and light pole banners, airport DVD presentations, local and regional radio PSAs and interviews, theater slides, magazine articles and advertising, newspaper articles and advertising, rack cards, direct mail, television interviews and PSAs, and social networking. The Brogan Museum enjoys a strong relationship with the Leon County Tourist Development Council as well as the advertising agency that represents that organization. In concert with these important partners there will be opportunities to have a presence at events that promote Florida tourism to travel agents, tour operators, and other important decision makers. During the Baroque exhibition, The Brogan Museum was very successful in generating significant international press coverage. Samples of that success are contained within this application’s support materials.

Culture Builds Florida's Future

1. Strengthening the Economy

   The proposed exhibition and related events will directly strengthen Florida’s economy by virtue of the related trade and tourism activities. Indirectly, the project will help fortify the economy by reaching impressionable students who will have the advantage of 21st century skill sets as a result of project support materials, thus increasing the potential of a quality workforce for Florida. Educational materials include digital-based resources for global access based on the exhibition content.

   There is sufficient time to create, promote and support an in-bound trade mission. Since Florida’s Secretary of State is already actively engaged in discussions about the statewide celebrations, it is logical and reasonable to assume that formidable efforts will be put forth to attract representatives of business sectors that match Florida’s expanding focus on desirable business sectors. In North Florida, these sectors include but are not limited to aero space, nanotechnologies, renewable energies, food and wine.

   A consolidated campaign to promote all of Florida as a desirable tourist destination for European travelers is an important economic element. South and central Florida enjoy the benefits of major attractions and performance venues but North Florida offers pleasurable seasonal transitions, inviting eco-tourism experiences as well as outstanding cultural presentations including the proposed art exhibition at The Brogan Museum. This project has the ability to enrich the statewide message and the strength to stand alone as a regional incentive for travel.

2. Learning and Wellness

   During this week’s AAM Annual meeting and Museum expo, First Lady Michelle Obama announced Let’s Move! Museums and Gardens, the museum component of her successful campaign to address childhood obesity. The intent is to promote healthy food choices and physical activity. In a video message to American Association of Museums conference attendees, she cited the many ways that museums currently incorporate healthy messages into programs and exhibits. Many of those opportunities exist for this project.

   The proposed Spanish exhibition will have a variety of related educational materials. One aspect is The Brogan Museum’s participation in the Oracle Education Foundation’s ThinkQuest Program. This is a FREE on-line service for teachers and students, worldwide. An overarching question relating to the exhibit will be formulated. It may address the time period of artistic selections, food or produce illustrated in one or more paintings or otherwise offer an opportunity to create meaningful ties between the art and wellness. For example, a portrait may convey a body shape that was quite desirable long ago but would seem undesirable today. Students and teachers could create a pod cast, web-based resources or other materials that offer thoughtful commentary, research and consideration to how the human figure has evolved over the last 500 years and the relationship between lifestyles, available resources, food choices and human shape. This is just a single example of the possibilities.

3. Building Leadership

   The Mary Brogan Museum of Art and Science has addressed the need to reduce personnel costs by increasing support and participation of volunteers and student interns. There are approximately 7 individuals from our area universities that devote a minimum of three days per week in Museum departments. Beginning in June there will be three high school students who are actively engaged in learning about Museum administration and management in addition to the 40 high school students who earn volunteer credits annually as “Junior Camp Assistants” during our summer camp program. All of these individuals are part of the very fabric of our organization. One (a recent graduate of Tallahassee’s Youth Leadership Program) serves as a member of our Board of Directors, others assist in all aspects of the organization: the business office, graphic design, marketing and public relations, administration, information and technology services, and visitor services. The Brogan Museum affords these young people with meaningful work experiences, offers them insight into an industry that they might otherwise not consider as a career choice and by virtue of the important relationships with elected officials and diplomats described within this application, additionally provides unique experiences to become outstanding future leaders.

   It should also be noted that the staff of The Brogan Museum strive to build on their leadership skills as a result of projects such as VIVA Spain. Although it is an idea long-held by industry professionals that “culture builds economic development,” we think it is unusual for a Museum to have so prominent a role in promoting trade and commerce.

4. Design and Development

   This project contributes to design and development with regard to the importance of arts and culture in comprehensive and growth plans. Foremost, the strategy was developed to help ensure the survival of an important cultural facility located as an anchor tenant on the City’s most significant downtown Plaza. The Brogan Museum has recently begun dialogue with the property owners and managers of other Plaza tenants who are struggling to sell retail and residential spaces. In these conversations, and those with elected officials, we are identifying events and practices that will increase a positive perception of the value of living and operating a business downtown. The success that The Brogan Museum has enjoyed and hopes to achieve by attracting new audiences to experience programs that relate to the proposed project and similar exhibits has created renewed awareness for City and County officials about the importance of art and culture relative to comprehensive and growth plans. Currently, The Brogan Museum is considering converting some of its Museum store space to a “Genius Bar” to offer educational opportunities for individuals wanting to maximize the use of their smart phone, iPad, iPod or computer. This collaboration includes Tallahassee Community College and Apple Computers. It is just one example of continued efforts by The Brogan Museum to strengthen revenue opportunities while fulfilling its mission and simultaneously promoting art and culture into design and development.

Proposal Estimates

Estimated Number of	Response	Instructions to the Applicant
school based youth benefiting	5,000	Enter the number of individuals under the age of 18 that are expected to be participating in organized school based cultural events. This figure should reflect a portion of the total individuals benefiting.
non-school based youth benefiting	1,000	Enter the number of individuals under the age of 18 that are expected to be participating in non-school based cultural events. This figure should reflect a portion of the total individuals benefiting.
elders benefiting	1,500	Enter the number of individuals over the age of 65 that are expected to benefit from the proposal activities. This figure should reflect a portion of the total individuals benefiting.
artists participating	10	Enter the estimated number of professional artists that will be directly involved in providing artistic services specifically identified with the proposal. Include living artists whose work is represented in an exhibition regardless of whether the work was provided by the artist or by an institution. This figure should reflect a portion of the total individuals benefiting.
individuals benefiting	15,000	Give the total number of individuals that are expected to be involved in proposal activities as artists, non-artists, participants, or audience members. This number should include the values listed for youth, elders and artists.
proposal events	4	How many different events will be produced or presented within the grant period as a part of this proposal? Be sure to list different events, not performances. For example, a musical performed 10 times is only one event, but a musical performed 10 times and workshop done once are two events.
opportunities for public participation	100	Each event will have one or more opportunities for public participation. For example a musical performed 10 times is one event with 10 opportunities for public participation.

Project/Program Location

• Leon

Proposal Impact

As a result of the Italian Project which serves as the model for this proposal, The Brogan Museum was recognized by the area Chamber of Commerce as one of four finalists for the not-for-profit of the year award. The winner will be announced on June 7, 2011 following the submission of this application. In recent months, The Brogan Museum was also named “The Best of Tallahassee” in the Museum category by readers of the regional publication, Tallahassee Magazine, and was the first organizational recipient of the Distinguished Leadership Award for commitment to the tourism industry bestowed by VISIT TALLAHASSEE. The institution’s collaborations with hotels, restaurants and retailers are really unprecedented for our community. They are highlighted in Museum promotional materials and featured with displays at special events including but not limited to The Florida Wine Festival. Recent efforts have teamed Brogan staff members with staff of the area Tourist Development Council and Visitors’ Bureau to solicit interest of tour operators and travel agents as well as target organizations of adult travelers.

The Brogan Museum has a great reputation as an economic catalyst. So much so when the City of Tallahassee was selected as a finalist as the most livable community in the world, The Brogan Museum’s exhibits, programs and commitment to economic development were featured in the City’s audio/visual submission as reasons why businesses chose to locate in Tallahassee. The Brogan Museum is the only museum in the region to have staff serve on the Advisory Board of the Economic Development Council’s International Trade Division.

One of The Brogan Museum’s strengths is its educational materials and collaborations with educational stakeholders. The Brogan Museum has a program entitled BROGAN EDUCATION PARTNERS whereby a single representative from the schools we serve is invited to become an official liaison between The Brogan Museum and that school. Initially it was difficult to secure participation and now teachers vie to be selected. Brogan Education Partners (BEPS) receive a package of benefits that include complimentary Membership to the Museum, early registration for professional development experiences, sneak previews for exhibitions, and bi-annual catered dinner presentations. In exchange for these and other benefits, they become the institution’s conduit to other teachers, students and parents at that school.

Major exhibit projects are supported by educational tools that include our ThinkQuest on-line resource; professional development experiences for teachers; a newspaper in education publication; public lectures and workshops; outreach to schools, community based and service organizations; as well as content-themed camp experiences. It is routine for The Brogan Museum to utilize resources from our area institutions of higher education to compliment exhibit experiences with additional artifacts, lectures, workshops and performances such as CHEMISTRY MAGIC, FABULOUS PHYSICS and other collaborations.

Beginning with the Baroque exhibit, The Brogan Museum has developed important outreach efforts with adult groups. The Osher Lifelong Learning Institute has a presence at most Universities. It is an organization that promotes life-long learning experiences for older individuals. Participants are engaged in multi-week sessions or courses that incorporate field trips, lectures, workshops and other experiences. The Brogan Museum is proud to routinely host Osher participants as well as our presentations to most area Rotary Clubs, Kiwanis Clubs and other service organizations.

Operating Budget

	Operating Expenses	Completed Fiscal Year ending 6/30/10
1.	Personnel: Administrative	346,847
2.	Personnel: Programmatic	122,976
3.	Personnel: Technical/Production	211,083
4.	Outside Fees and Services: Programmatic	12,350
5.	Outside Fees and Services: Other	59,113
6.	Space Rental, Rent or Mortgage
7.	Travel	3,972
8.	Marketing	89,306
9.	Remaining Operating Expenses	485,137
A.	Total Cash Expenses	$1,330,784
B.	In-kind Contributions	$147,856
C.	Total Operating Expenses	$1,478,640
	Operating Income	Completed Fiscal Year ending 6/30/10
10.	Revenue: Admissions	131,647
11.	Revenue: Contracted Services	198,804
12.	Revenue: Other	168,108
13.	Private Support: Corporate	55,500
14.	Private Support: Foundation	20,000
15.	Private Support: Other	83,162
16.	Government Support: Federal	6,271
17.	Government Support: State/Regional	75,000
18.	Government Support: Local/County	287,517
19.	Applicant Cash	304,775
D.	Total Cash Income	$1,330,784
B.	In-kind Contributions	$147,856
E.	Total Operating Income	$1,478,640

Additional Operating Budget Information

No answer provided.

Proposal Budget: Summary

	Proposal Expenses	A. Request	B. Cash Expenses	C. In-kind	Total
1.	Personnel: Administrative	1,147	1,147	0	$2,294
2.	Personnel: Programmatic	0	0	0	$0
3.	Personnel: Technical/Production	6,553	6,553	0	$13,106
4.	Outside Fees and Services: Programmatic	0	0	0	$0
5.	Outside Fees and Services: Other	0	0	0	$0
6.	Space Rental	0	0	0	$0
7.	Travel	0	0	0	$0
8.	Marketing	3,800	3,800	12,000	$19,600
9.	Remaining Proposal Expenses	13,500	48,000	0	$61,500
D.	Total Proposal Expenses	25,000	59,500	12,000	$96,500
	Proposal Income	A. Request	B. Cash Income	C. In-Kind	Total
10.	Revenue: Admissions		28,000		28,000
11.	Revenue: Contracted Services		0		$0
12.	Revenue: Other		1,500		1,500
13.	Private Support: Corporate		15,000		15,000
14.	Private Support: Foundation		0		$0
15.	Private Support: Other		15,000		15,000
16.	Government Support: Federal		0		$0
17.	Government Support: Regional		0		$0
18.	Government Support: Local/County		0		$0
19.	Applicant Cash		0		$0
E.	Total Proposal Income	25,000	59,500	12,000	$96,500

Proposal Budget: Detail

	Proposal Expenses	A. Request	B. Cash Expenses	C. In-Kind	Total
1.	Personnel: Administrative	1,147	1,147	0	$2,294
1.1. Chief Operating Officer/Director of Development @ 5% effort		1,147	1,147	0	2,294
2.	Personnel: Programmatic	0	0	0	$0
3.	Personnel: Technical/Production	6,553	6,553	0	$13,106
3.1. Director of Art Exhibitions @ 10% effort		1,862	1,862	0	3,724
3.2. Assistant to Director of Art @ 10% effort		1,452	1,452	0	2,904
3.3. Art Docent/Intern Coordinator @ 10% effort		673	673	0	1,346
3.4. Art Exhibition Chief Preparator @ 10% effort		1,591	1,591	0	3,182
3.5. Manager of Publications @ 5% effort		975	975	0	1,950
4.	Outside Fees and Services: Programmatic	0	0	0	$0
5.	Outside Fees and Services: Other	0	0	0	$0
6.	Space Rental	0	0	0	$0
7.	Travel	0	0	0	$0
8.	Marketing	3,800	3,800	12,000	$19,600
8.1. Tallahassee Democrat Print Advertising		500	500	0	1,000
8.2. Local and Regional Magazine Print Advertising		500	500	0	1,000
8.3. Plaza Light Pole Banners		250	250	0	500
8.4. Building Banner		750	750	0	1,500
8.5. Radio Advertising		1,000	1,000	0	2,000
8.6. Theater Slides		500	500	0	1,000
8.7. Television PSA (WCTV)		0	0	12,000	12,000
8.8. Exhibition Rack Cards		300	300	0	600
9.	Remaining Proposal Expenses	13,500	48,000	0	$61,500
9.1. Exhibition Rental Fee		10,000	40,000	0	50,000
9.2. Gallery Fabrication and Design		2,500	4,000	0	6,500
9.3. Fine Arts Insurance		1,000	4,000	0	5,000
D.	Total Proposal Expenses	25,000	59,500	12,000	$96,500

	Proposal Income	A. Request	B. Cash Income	C. In-Kind	Total
10.	Revenue: Admissions		28,000		$28,000
10-1 Gate Admission			11,000		11,000
10-2 Group Tour Admission			6,000		6,000
10-3 Membership Dues			11,000		11,000
11.	Revenue: Contracted Services		0		$0
12.	Revenue: Other		1,500		$1,500
12-1 Facility Rentals - Exhibition Related			1,500		1,500
13.	Private Support: Corporate		15,000		$15,000
13-1 Exhibition Corporate Sponsor			15,000		15,000
14.	Private Support: Foundation		0		$0
15.	Private Support: Other		15,000		$15,000
15-1 Exhibition Private Donors			15,000		15,000
16.	Government Support: Federal		0		$0
17.	Government Support: Regional		0		$0
18.	Government Support: Local/County		0		$0
19.	Applicant Cash		0		$0
E.	Total Proposal Income	25,000	59,500	12,000	$96,500

Additional Proposal Budget Information

No answer provided.

Fiscal Condition and Sustainability

The concern for “fiscal circumstances” at The Brogan Museum is of paramount importance to our Board. The institution has just completed an independent management review and a subsequent Board Retreat to identify an action plan for incorporating meaningful changes which are now part of the organization’s Strategic Plan. Those plans include a capital campaign for operating revenue. The Grassroots aspect will include “The Buck for The Brogan” Campaign, an exhibit experience that encourages contributions of $1 into a bill reader while the display teaches concepts related to finance. Text contributions and an overall goal to raise $500,000 within 5 months are also key elements.

Previous strategies included reducing exhibit expenses which resulted in a significant loss of community interest, support and attendance. Changing tactics in 2009, The Brogan Museum secured its first “blockbuster” exhibit OUR BODY THE UNIVERSE WITHIN. That experience contributed to our current understanding that the caliber of exhibitions is critical to financial success. We sincerely believe that the concept of an important spring exhibit that coincides with the wine festival, featuring art from a wine-producing country, and working with state economic agencies and foreign governments, is a winning formula.

The Brogan Museum continues to pay down on its debt, the result of a line of credit converted to a short-term loan. The institution’s operating deficits date back to its inception. The reasons are varied including shortfalls of revenue projections, the elimination of school district funds and the recent decline of state funding. Effective February 1, 2011, The Brogan Museum reduced its payroll by $100,000 cutting salaries as much as 33%.

Efforts to achieve financial stability have included sound financial assessments and “long shots” such as the $250,000 Pepsi Refresh initiative. Strategic Plan objectives call for evaluation of new and existing revenue centers as well as careful consideration of use of space throughout the building.

Evaluation Plan

Evaluation of the project will be measured in several ways. The attendance to the exhibition and participation in public programs will be measured historically against other exhibits held in the same time frame of the year. The Brogan Museum is creating a new survey instrument at this time that will be distributed via a variety of social networking vehicles including Facebook. This survey will help The Brogan Museum understand better the community's needs and desires with regard to exhibitions, programs and events. Typically, the institution offers visitors and Members opportunities to take manual surveys, on line surveys and requires that educators and students who participate in specific programs and workshops complete pre and post visit surveys to measure our success. VIVA Spain exhibition and programmatic experiences will be measured in all of the ways The Brogan Museum requests customer feedback.

In addition to the abovementioned methods, valuable feedback from our Brogan Education Partners (BEPs) also further evaluate all programming and exhibition experiences. BEPs bring in-sight from their respective school teachers as to how better The Brogan Museum can address State Standards and benchmarks. The Brogan Museum continues to grow with regard to educational content and relevancy and has become a positive cultural resource for the nine-county area the Museum's serves.

Applicant Accessibility

Question	Response
Does the applicant have policies and procedures (including a complaint process) that address non-discrimination on the basis of disability?	Yes
Does the applicant have a staff person that is responsible for compliance with Section 504 of the Rehabilitation Act, Americans with Disabilities Act and Florida Statutes 553?	Yes (Lisa Shannon)
Has the applicant completed the Section 504 Self Evaluation Workbook from the National Endowment for the Arts (linked) in the last 5 years?	Yes

Accessibility

Persons with disabilities are a priority for The Brogan Museum. We are committed to being ADA friendly, and we recognize that ADA compliance is sometimes less than friendly. The Kleman Plaza Parking garage offers parking for persons with disabilities. Unfortunately, they still have to traverse the uncertainties of the uneven paver bricks to get to our door. To that end, The Brogan Museum offers visitors the opportunity to utilize the bus pull off on Pensacola Street where we meet our guests and escort them to the elevator at that level and bring them up to the front desk. Should they need additional help, we offer the use of a wheelchair and any other assistance that may be required. Exhibits designed by The Brogan Museum take special needs into consideration and exhibits rented by The Brogan Museum offer the same consideration.

The Brogan Museum’s summer camp programs typically include participants who face physical challenges. Our staff has been cited by parents of disabled youth as one of the most extraordinary programs with the ability to integrate persons with special needs, seamlessly into our daily camp activities.

The Brogan Museum has held workshops for the benefit of staff and planning whereby individuals who are physically impaired, visually impaired or hearing impaired are invited to visit and offer personal insight on how to improve our services for the benefit of this important audience segment.

The Brogan Museum has representatives who currently serve on a Government advisory board to improve access to the building and surrounding areas for persons with disabilities.

1. Letter from the Executive Director
2. IRS Determination Letter
3. Samples of International Press
4. Samples of Regional Press
5. Newspaper In Education Publication from Italian Project
6. Sample Printed Materials Relating to Trade Discovery Mission
7. Support Letters
8. Three year exhibition schedule
9. Education Resource Guide
10. Camp Guide
11. Sample E-blast and Screen Shots of Brogan Web sites
12. CD - Baroque Exhibit samples and statistics
13. Catalogue from BAROQE PAINTING IN LOMBARDY FROM THE PINACOTECA DI BRERA (Italian replicable Project)