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13.5.112.374 Application
ACA of Central Florida, Inc.
A. Application Details
Proposal Information
| Item | Response |
|---|---|
| Application # | 13.5.112.374 |
| Program | Specific Cultural Project |
| Proposal Type | Discipline-Based |
| Funding Category | N/A |
| Discipline | Traditional Arts |
| Applicant is requesting REDI waiver | No |
| Residency Contact Hours | N/A |
| Proposal Title | Music and Dance of India |
| Proposal Synopsis | ACA will present a series of 3 traditional performance events as part of the 2012-2013 Season that will include two concerts of traditional Indian music and one traditional Indian dance performance. The concerts will feature a recognized artist of a traditional Indian instrument such as SITAR. The dance performance will feature dancers in a traditional Indian dance style such as BHARAT NATYAM. Each event will include a FREE workshop or lecture at a local school and/or university by featured artists. |
Applicant Information
| Item | Response |
|---|---|
| Corporate Name | ACA of Central Florida, Inc. |
| DBA Name | Asian Cultural Association of Central Florida |
| Federal Employer ID | 59-3195479 |
| Principal Address | 2759 MARSH WREN CIRCLE LONGWOOD, FL 32779-3004 |
| County | Seminole |
| Applicant Email Address | Elizabeth@ucnsb.net |
| Grant Contact | Jasbir Mehta, Executive Director |
| Authorized Official | Jasbir Mehta, Executive Director |
| Website | WWW.ACA-FL.ORG |
B. Excellence and Innovation (Up to 40 points)
These are the application responses associated with the Excellence and Innovation review criterion.
Mission Statement
Asian Cultural Association's mission is to encourage the preservation of the ancient performing arts traditions of Asia and the Indian subcontinent. To increase awareness of these traditions among Asian & non Asians in an effort to preserve their continued existence in the modern world. To educate western arts students in order to assist in integrating Asian arts into the mainstream of World Performing Arts.
Proposal Description
Instructions to the Applicant
Describe the proposal for which you are requesting funding. Include goals, fully measurable objectives, activities, and a timeline. If you are an LAA or SSO, please include a statement that describes the services provided to your audience (including membership) and how those services are provided.
GOALS
1. Increase awareness of traditional music and dance forms of the Indian subcontinent among Asian and non Asian audiences.
2. Advance and preserve the continued existence of traditional performing arts of the Indian subcontinent which have survived for more than 5,000 years through oral teaching techniques such as the gurushishya parampara.
3. Enhance the cultural diversity of the Central Florida arts community.
4. Enhance the dialogue between Western and Eastern musical and performing arts styles.
5. Promote the appreciation of all the traditional art forms of the Asian community.
OBJECTIVES
1. Instill an interest in traditional instruments such as tabla, mirudangam, sitar, harmonium and santoor and traditional dance forms such as folk, Kathak, and Bharat Natyam forms.
2. Support the artists who currently practice traditional arts of the Indian subcontinent by hiring guest artists who represent the highest achievements in their respective art forms.
3. Develop a local corps of talented musicians, dancers and visual artists well trained in the traditional art forms of the Indian subcontinent.
4. Provide concerts, exhibitions, education programs and special events which feature the traditional arts of the Indian subcontinent and attract broad based audiences.
5. Create opportunities for practitioners of Eastern and Western Musical styles to meet, interact and learn from each other.
ACTIVITIES
ACA will present a series of three traditional performance events as part of the 2012-2013 Season. These performances will include two concerts of traditional Indian music and one traditional Indian dance performance for Central Florida audiences.
The two music concerts will feature an internationally or nationally recognized performer of a traditional Indian instrument such as SITAR, SANTOOR, MIRUDANGAM, HARMONIUM or TABLA or a traditional Indian vocalist. The dance performance will feature traditional Indian dance styles such as FOLK, KATHAK, or BHARAT NATYAM. India has a rich tradition of dance, including classical, folk, tribal, martial, religious and social. There are seven different classical dance styles. Each dance style is different having imbibed the distinct local literary traditions, music, customs and culture. The jewelry and costumes worn by the dancers, the language of the music, and the instruments used by the musicians vary based on the region of origin.
These 3 performances will include FREE workshops by the master artists on the day prior to or following the performance at local schools and/or universities. ACA has formed close relationships with several local educational institutions, including University of Central Florida, Stetson University, Rollins College and the Seminole County Public School System through many years of cooperative programming. ACA is confident of our ability to schedule the workshops and educational outreach programs with the local schools and is supported by a significant history of joint programming with these institutions. PLEASE REFER TO SUPPORT MATERIALS FOR LETTERS FROM PARTNER ORGANIZATIONS..
The Guru-Shishya Parampara is the very soul of the oral tradition of India and embodies the living and learning relationship between master and pupil and signifies the complete emotional, intellectual and spiritual surrender of the ardent shishya to the guru. The teaching of classical Indian music and dance is primarily oral. The raga and its structure, the intricate nuances of tala or rhythm, and the rendering of raga and tala as bandish or composition, are passed on from guru (teacher) to shishya (student) by word of mouth and through direct demonstration. There is no printed sheet of music with notation acting as the medium to impart knowledge. Students are inspired with an inner sense of mission in music and encouraged to foster the creative exploration of the greatness of music and art through the Guru-Shishya Parampara. There are no prescribed courses, syllabi, or examinations; nor does it offer degrees or diplomas. In Western music, every composition is written down with proper notation. Every musical composition in Western music is, therefore, clearly the intellectual property of a particular composer. But keeping records is alien to the predominantly oral musical tradition of India.
These performances will most likely be scheduled for October, March and April. The exact scheduling will depend on artist’s availability. These artists are not represented by agents and scheduling is done by the artist’s themselves. These artists will not make their availability known until the Spring of 2012, so selection of artists cannot begin until then. ACA generally determines which artists to invite based in part on the success of these artists in the most recent touring schedule in India and the USA.
Each performance will likely be scheduled at a different venue, so that ACA can maintain its regional status by offering programming throughout Central Florida, thereby reaching more and more diverse audiences. Each performance will include an admission fee of between $15 and $30 depending on the caliber and name recognition of the featured artist. ACA
anticipates that these three events will generate 2,200 audience members, however depending on the caliber and name recognition of the featured artists and the size of available performance venues these numbers could rise or fall.
Culture Builds Florida's Future
Instructions to the Applicant
Using the response areas below, describe the relationship between the proposal and the Division's strategic plan, Culture Builds Florida' Future. Applicants must complete at least one of the next four response areas.
Strengthening the Economy
According to United Arts of Central Florida “for every dollar spent on the arts, approximately $10 in revenue is generated in related revenue to restaurants, hotels, retail sales, transportation, space rental and parking fees.”
ACA programming always attracts audiences from state wide and even beyond because there are so few presentations of traditional Indian arts available in the area. Asian audiences will travel significant distances to attend programming that addresses their cultural heritage and they spend money on hotels, restaurants, car rentals and other incremental tourist spending.
Over the many years of ACA programming here in Central Florida we have had the distinct pleasure of bringing a wide variety of international performers (over 100 artists) and filmmakers to Central Florida for concerts, performances, film screenings and workshops at local Universities and schools.
The 92-93 season included an art exhibit titled “Folk Arts of India” held at Seminole Community College’s Fine Arts Gallery. The exhibit attracted more than 2000 visitors and brought Indian Ambassador Siddhartha Shankar Ray and the Indian Cultural Attache to the Orlando area for the event. In 1994 the ACA was a sponsoring participant in the conference “From Delhi to Daytona: Understanding Indian Culture” which was held at the Museum of Arts and Sciences in Daytona Beach. Recently during the South Asian Film Festival ACA hosted the attendance of the Indian filmmaker Valarie Kaur for a Q&A session with audiences after the screening of her highly acclaimed film DIVIDED WE FALL: AMERICANS IN THE AFTERMATH.
The presence of visiting Asian artists in the tri-county area has enhanced the dialogue (through free workshops at local educational institutions) between the western and eastern art forms practiced by local artists and provides a rare opportunity for local students of all backgrounds to get expert instruction in the music, dance and other art forms of the Indian subcontinent.
Learning and Wellness
ACA education programs are a corner stone of the organization. Each year ACA produces free in class lecture/demonstrations and other smaller intensive programs in individual k-12 schools in Central Florida. The ACA’s education programs are led by international and local resident artists of India and provide an age appropriate interactive program on the arts and culture of India. These programs currently reach more than 1,000 students in Central Florida annually and have served more than 45,000 k-12 students since its inception.
ACA will schedule workshops by master artists at local colleges and universities featuring the guest artists participating in this project. For example last year ACA guest artists sitar player Surabhi Adesh and tabla player Sankalp Goberdhan conducted a lecture/demonstration for all the 5th grade students at Walker Elementary School while in town to perform an ACA concert. Please see support material.
ACA education programs have been honored with a prestigious National Endowment for the Arts Award: Positive Alternatives for Youth, an Award for Best Arts Educator by United Arts and are regularly honored by the Seminole County Public School System as a contributor to the Dividends School Volunteer Program.
In 2001 in cooperation with Daytona State College ACA funded a unique opportunity for 6 young Florida photography students to travel to India for 10 days to experience the culture of India and bring those visions back to the USA. ACA then sponsored a local exhibit of the student’s photography from the trip.
Recently ACA has also been able to provide local performances by youth dance students trained in traditional Indian dance by ACA resident artists. And these local dancers were featured in an original dance drama produced by ACA called AHIMSA (Non Violence) which premiered in May 2011 and may have additional touring performances.
Building Leadership
ACA is the only arts organization in Central Florida that provides an annual season of cultural events including performing arts, visual art exhibitions and education programs that address the cultural heritage of the Asian community. ACA is the only provider of such high quality artists. Because we serve a minority audience in the community ACA has the unique opportunity to partner with other organizations to expand outreach into the non-Asian community.
ACA is also actively engaged not just in the presentation of these art forms, but also the perpetuation and appreciation of these ancient forms through education programs and workshops in an effort to preserve them for future generations. Music and dance are the closest things we have to a universal language, one that cuts across all cultural differences. Other performing arts traditions, such as European classical music and American Jazz, have been enthusiastically adopted and supported by audiences worldwide. The performing arts of Asia also need this type of broad-based support if they are to remain alive and if they are to inspire future generations.
There is a great need in Central Florida for cultural experiences that reflect the new and growing diversity of the area. According to the Asian Pacific American Community Development Data Center the Asian population in Florida increased by 78% from 1990 to 2000 making it the fastest growing minority group in the state and the Indian Asian community showed a 190% increase. Audience surveys last year indicated that 96% of the respondents felt ACA was "very important" to the community.
We hope that by bringing this quality programming to Central Florida our Asian communities here in Florida and beyond will be encouraged to maintain cultural ties to their homeland and support the development and continuation of both traditional and contemporary artists in India and the United States.
Design and Development
No answer provided.
C. Impact (Up to 30 points)
These are the application responses associated with the Impact review criterion.
Proposal Estimates
| Estimated Number of | Response | Instructions to the Applicant |
|---|---|---|
| school based youth benefiting | 300 |
Enter the number of individuals under the age of 18 that are expected to be participating in organized school based cultural events. This figure should reflect a portion of the total individuals benefiting. |
| non-school based youth benefiting | 100 | Enter the number of individuals under the age of 18 that are expected to be participating in non-school based cultural events. This figure should reflect a portion of the total individuals benefiting. |
| elders benefiting | 500 | Enter the number of individuals over the age of 65 that are expected to benefit from the proposal activities. This figure should reflect a portion of the total individuals benefiting. |
| artists participating | 50 | Enter the estimated number of professional artists that will be directly involved in providing artistic services specifically identified with the proposal. Include living artists whose work is represented in an exhibition regardless of whether the work was provided by the artist or by an institution. This figure should reflect a portion of the total individuals benefiting. |
| individuals benefiting | 3,000 | Give the total number of individuals that are expected to be involved in proposal activities as artists, non-artists, participants, or audience members. This number should include the values listed for youth, elders and artists. |
| proposal events | 6 |
How many different events will be produced or presented within the grant period as a part of this proposal? Be sure to list different events, not performances. For example, a musical performed 10 times is only one event, but a musical performed 10 times and workshop done once are two events. |
| opportunities for public participation | 3 | Each event will have one or more opportunities for public participation. For example a musical performed 10 times is one event with 10 opportunities for public participation. |
Project/Program Location
Instructions to the Applicant
Select the counties in which the project/programming will actually occur. For example, if your organization is located in Alachua county and you are planning programming that will take place in Alachua as well as the surrounding counties of Clay and St. Johns, you will list all three counties. Please do not include counties served unless the project or programming will be physically taking place in that county.
- Orange
- Seminole
Proposal Impact
Instructions to the Applicant
Describe the economic impact of your organization as a whole and the proposal in particular on your local community. Include a description of your proposal's education and outreach activities.
Americans for the Arts in partnership with myregion.org, United Arts of Central Florida and the seven-county Central Florida arts councils: Brevard Cultural Alliance, Lake County Tourism and Business Relations, Orange County Arts & Cultural Affairs, Osceola Center for the Arts, Polk Arts Alliance, Seminole Cultural Arts Council and Volusia County Leisure Services collaborated to produce a comprehensive study of the economic impact of nonprofit arts and cultural organizations in the Central Florida region.
Arts & Economic Prosperity III: The Economic Impact of Nonprofit Arts and Culture Organizations and Their Audiences in the Central Florida Region reports…
Total Industry Expenditures: $165,312,100
Full-Time Equivalent (FTE) Jobs Supported: 5,661
Total Event-Related Expenditures: $87,678,874
Event-Related Spending by Arts and Culture Audiences Totaled $87.68 million (excluding the cost of admission)
Nonprofit Arts and Culture Event Attendees Spend an Average of
$21.94 Per Person (excluding the cost of admission) Non-local attendees spend 103% more than local attendees.
Each of the events in the Music and Dance of India series will draw tourist attendees that will result in increased room nights and car rentals and additional expenditures at restaurants, retail stores and other area activities. “An estimated 7 million cultural tourists spent $4.5 billion in Florida in 2001. Cultural Tourists spend more time and money and are more likely to shop, pay for lodging, and travel by air.” --Culture Builds Florida’s Future Strategic Plan
“Policy makers across the country are finding that a relatively modest investment in culture frequently pays big dividends. Support for the production, distribution, and infrastructure of the arts is critical to the success in tourism, attracting business interests, economic development, and quality of life issues.” --National Conference of State Legislatures
Students and young audiences are encouraged to participate in our workshops designed to introduce them to Asian music, dance and culture in an informal setting. Rarely have students had such a unique and engaging opportunity to explore the vastly different and exciting art opportunities that our internationally recognized artists bring to Central Florida. Lecture/demonstrations are provided as part of the Series programming usually the day after a scheduled evening performance. These workshops usually take the form of interactive lecture/demonstrations of traditional Indian instruments or dance forms and discussion of their cultural significance, but depend on which artists are selected. Some artists have advanced programs which would usually be targeted at college music and dance students or less formal lecture/demonstrations targeted at k-12 students. We anticipate scheduling at least one workshop for each of the three performances. These workshops vary from one hour to all day. All are provided free of charge to the students and participants.
ACA provides training in the performing arts by qualified and respected guest artists. These three performances of Indian music and dance will provide a unique opportunity for Florida students and artists to learn and be exposed to some of the finest Indian musicians performing today. We hope that by providing extensive opportunities for young Floridian artists to work with and be exposed to these exemplary artists we are sowing the seeds that will flourish into artists of the future who have an understanding and appreciation of Asian art traditions that few American artists have.
In 2001 in cooperation with Daytona State College ACA funded a unique opportunity for 6 young Florida photography students to travel to India for 10 days to experience the culture of India and bring those visions back to the USA. ACA then sponsored a local exhibit of the student’s photography from the trip.
D. Management (Up to 20 points)
These are the application responses associated with the Management review criterion.
Operating Budget
Summarize organization operating expenses and income using the listed budget categories using actual numbers from your last completed fiscal year. Note:
- Totals are automatically calculated but will not update until you save the page.
- Do not enter dollar signs ($) or commas (,)
| Operating Expenses | Completed Fiscal Year ending 6/30/10 | |
|---|---|---|
| 1. | Personnel: Administrative | 18,000 |
| 2. | Personnel: Programmatic | |
| 3. | Personnel: Technical/Production | |
| 4. | Outside Fees and Services: Programmatic | 35,544 |
| 5. | Outside Fees and Services: Other | 1,615 |
| 6. | Space Rental, Rent or Mortgage | 2,952 |
| 7. | Travel | 978 |
| 8. | Marketing | 5,587 |
| 9. | Remaining Operating Expenses | 3,317 |
| A. | Total Cash Expenses | $67,993 |
| B. | In-kind Contributions | $15,000 |
| C. | Total Operating Expenses | $82,993 |
| Operating Income | Completed Fiscal Year ending 6/30/10 | |
| 10. | Revenue: Admissions | 19,152 |
| 11. | Revenue: Contracted Services | 800 |
| 12. | Revenue: Other | 2,259 |
| 13. | Private Support: Corporate | 2,000 |
| 14. | Private Support: Foundation | 1,344 |
| 15. | Private Support: Other | 8,813 |
| 16. | Government Support: Federal | 10,000 |
| 17. | Government Support: State/Regional | 22,000 |
| 18. | Government Support: Local/County | 2,000 |
| 19. | Applicant Cash | |
| D. | Total Cash Income | $68,368 |
| B. | In-kind Contributions | $15,000 |
| E. | Total Operating Income | $83,368 |
Additional Operating Budget Information
Instructions to the Applicant
(Optional) Use this space to provide the panel with additional detail or information about the operating budget.
No answer provided.
Proposal Budget: Summary
| Proposal Expenses | A. Request |
B. Cash Expenses |
C. In-kind |
Total | |
|---|---|---|---|---|---|
| 1. | Personnel: Administrative | 6,000 | 0 | 7,500 | $13,500 |
| 2. | Personnel: Programmatic | 0 | 0 | 0 | $0 |
| 3. | Personnel: Technical/Production | 0 | 0 | 0 | $0 |
| 4. | Outside Fees and Services: Programmatic | 12,200 | 7,800 | 0 | $20,000 |
| 5. | Outside Fees and Services: Other | 1,000 | 1,000 | 0 | $2,000 |
| 6. | Space Rental | 0 | 9,000 | 0 | $9,000 |
| 7. | Travel | 1,000 | 450 | 0 | $1,450 |
| 8. | Marketing | 2,100 | 500 | 0 | $2,600 |
| 9. | Remaining Proposal Expenses | 0 | 5,000 | 0 | $5,000 |
| D. | Total Proposal Expenses | 22,300 | 23,750 | 7,500 | $53,550 |
| Proposal Income | A. Request |
B. Cash Income |
C. In-Kind |
Total | |
| 10. | Revenue: Admissions | 8,000 | 8,000 | ||
| 11. | Revenue: Contracted Services | 0 | $0 | ||
| 12. | Revenue: Other | 1,500 | 1,500 | ||
| 13. | Private Support: Corporate | 1,500 | 1,500 | ||
| 14. | Private Support: Foundation | 0 | $0 | ||
| 15. | Private Support: Other | 2,750 | 2,750 | ||
| 16. | Government Support: Federal | 10,000 | 10,000 | ||
| 17. | Government Support: Regional | 0 | $0 | ||
| 18. | Government Support: Local/County | 0 | $0 | ||
| 19. | Applicant Cash | 0 | $0 | ||
| E. | Total Proposal Income | 22,300 | 23,750 | 7,500 | $53,550 |
Proposal Budget: Detail
Detail estimated proposal expenses in the budget categories listed below. Include only expenses that specifically relate to the proposal.
- Totals are automatically calculated but will not update until you save the page.
- Do not enter dollar signs ($) or commas (,)
- You can add up to 15 detail rows for each budget category. Each row must include a description and values for columns A, B, and C.
Column A is your request amount. Detail how you intend to spend the funds you are requesting from the state.
Column B is non-state cash.
Column C is in-kind contributions or donations. In-kind (column C) may not make up more than 25% of your Total Proposal Expenses. The maximum allowable in-kind will be Total Cash Expenses (request plus cash) divided by three.
| Proposal Expenses | A. Request |
B. Cash Expenses |
C. In-Kind |
Total | |
|---|---|---|---|---|---|
| 1. | Personnel: Administrative | 6,000 | 0 | 7,500 | $13,500 |
| 1.1. Executive Director -50% of annual salary | 0 | 0 | 7,500 | 7,500 | |
| 1.2. Administrative Coordinator - 50% of annual salary | 6,000 | 0 | 0 | 6,000 | |
| 2. | Personnel: Programmatic | 0 | 0 | 0 | $0 |
| 3. | Personnel: Technical/Production | 0 | 0 | 0 | $0 |
| 4. | Outside Fees and Services: Programmatic | 12,200 | 7,800 | 0 | $20,000 |
| 4.1. Guest Artists (2 Music concerts) | 12,200 | 2,800 | 0 | 15,000 | |
| 4.2. Guest Artists Dancers (Dance performance) | 0 | 5,000 | 0 | 5,000 | |
| 5. | Outside Fees and Services: Other | 1,000 | 1,000 | 0 | $2,000 |
| 5.1. Sound Technicians (3 events) | 0 | 1,000 | 0 | 1,000 | |
| 5.2. Marketing assistant | 1,000 | 0 | 0 | 1,000 | |
| 6. | Space Rental | 0 | 9,000 | 0 | $9,000 |
| 6.1. Venue/Auditorium rental (3 events) | 0 | 7,000 | 0 | 7,000 | |
| 6.2. Housing for guest artists | 0 | 2,000 | 0 | 2,000 | |
| 7. | Travel | 1,000 | 450 | 0 | $1,450 |
| 7.1. Guests Artists (3 events) | 1,000 | 0 | 0 | 1,000 | |
| 7.2. Local Travel (3 events) | 0 | 450 | 0 | 450 | |
| 8. | Marketing | 2,100 | 500 | 0 | $2,600 |
| 8.1. Advertising (3 events) | 500 | 500 | 0 | 1,000 | |
| 8.2. Printing (3 events) | 1,000 | 0 | 0 | 1,000 | |
| 8.3. website (6 months) | 600 | 0 | 0 | 600 | |
| 9. | Remaining Proposal Expenses | 0 | 5,000 | 0 | $5,000 |
| 9.1. Office Supplies & Equipment | 0 | 2,000 | 0 | 2,000 | |
| 9.2. Postage (3 events) | 0 | 1,500 | 0 | 1,500 | |
| 9.3. Telephone/Internet | 0 | 1,000 | 0 | 1,000 | |
| 9.4. Miscellaneous | 0 | 500 | 0 | 500 | |
| D. | Total Proposal Expenses | 22,300 | 23,750 | 7,500 | $53,550 |
| Proposal Income | A. Request |
B. Cash Income |
C. In-Kind |
Total | |
|---|---|---|---|---|---|
| 10. | Revenue: Admissions | 8,000 | $8,000 | ||
| 10-1 Ticket Sales | 8,000 | 8,000 | |||
| 11. | Revenue: Contracted Services | 0 | $0 | ||
| 12. | Revenue: Other | 1,500 | $1,500 | ||
| 12-1 Individual donations | 1,500 | 1,500 | |||
| 13. | Private Support: Corporate | 1,500 | $1,500 | ||
| 13-1 Sponsorships (3 events) | 1,500 | 1,500 | |||
| 14. | Private Support: Foundation | 0 | $0 | ||
| 15. | Private Support: Other | 2,750 | $2,750 | ||
| 15-1 United Arts of Central Florida | 2,750 | 2,750 | |||
| 16. | Government Support: Federal | 10,000 | $10,000 | ||
| 16-1 National Endowment for the Arts | 10,000 | 10,000 | |||
| 17. | Government Support: Regional | 0 | $0 | ||
| 18. | Government Support: Local/County | 0 | $0 | ||
| 19. | Applicant Cash | 0 | $0 | ||
| E. | Total Proposal Income | 22,300 | 23,750 | 7,500 | $53,550 |
Additional Proposal Budget Information
Instructions to the Applicant
(Optional) Use this space to provide the panel with additional detail or information about the proposal budget.
No answer provided.
Fiscal Condition and Sustainability
Instructions to the Applicant
Describe the fiscal condition of the organization as it relates to the successful completion of the proposal. Also describe plans to sustain the proposal activities after the grant period.
ACA is a stable, well organized and fiscally responsible organization. ACA does not currently and has never carried any financial debt and had its first ever deficit year in 2009. It should be noted the deficit was just $202 and has not resulted in any debt. At the conclusion of FY2010 ACA had returned to a positive operating balance. We have successfully administered federal (including 7 National Endowment for the Arts Awards), state and local grants for many years. ACA maintains a cash reserve fund which is currently $40,000+ invested for emergency use.
The proposed budget takes into account anticipated decreasing state and local funding in the current economic climate. This project budget is one of the most conservative budgets ACA has projected in more than a decade and is an indication of our commitment to acting in a fiscally responsible way, while still providing the quality events that our audiences have come to expect. We have a 20 year long track record of successfully producing similar events in Central Florida.
ACA has been awarded annual funding from the United Arts of Central Florida for general operating support and anticipates about $2,750 of this funding will be directed to this project. Corporate support for this project will also be generated. In addition ACA will submit an NEA grant to support one of the three events.
For more than 20 years the Asian Cultural Association of Central Florida has been thrilling audiences with wondrous films, beautiful exhibits of sculpture, photography and traditional crafts, concerts featuring the exotic sounds of the harmonium, tabla and sitar and teaching the children of Central Florida about the far away and fascinating lands and culture of the Indian subcontinent. The consistently high quality of ACA’s programs are a result of the recommendations of an advisory board which consists of world renowned Asian artists and members from the local arts community and a long history of partnering with other local organizations and educational institutions.
Evaluation Plan
Instructions to the Applicant
Briefly describe your methods and processes for gathering, analyzing, and reporting data to evaluate your programming with the purpose of improving, deciding to continue, or stopping.
ACA will prepare, distribute and evaluate an audience survey. Press and media coverage of the events will be analyzed. Audience attendance figures will be collected and evaluated. Any published reviews or commentary will be analyzed. A review of grant, and fund raising support for the project will be evaluated. Audience attendance and preferences for specific art forms and willingness to travel distances will be analyzed. Demographic and economic information about the audience will be collected. Ticket price
value, date and venue preferences by audience members will be queried.
Surveying of the Annual South Asian Film Festival audiences resulted in moving the Annual Festival from Spring each year to its new placement in September. Audience surveys indicated that many Asians were traveling in Spring and a Fall film festival would result in higher attendance. That has proved to be the case with attendance increasing by 15% after the move.
ACA educational programs are also evaluated with written teacher and student evaluations of in school programming provided by ACA. These evaluations lead to improvements from year to year of ACA education programs. Teacher surveys from ACA education programs last year indicated that the teachers wanted a digital media component added to the program. Responding to this request ACA has now incorporated a power point presentation that is used during the lecture/demonstration program at
area schools.
Analysis of ACA events is fundamental to planning for future events and will be used to select better performance dates, determine ticket prices, and aid in selecting projects and featured performers for upcoming seasons.
E. Accessibility (up to 10 points
Applicant Accessibility
Instructions to the Applicant
Select the true statements.
| Question | Response |
|---|---|
| Does the applicant have policies and procedures (including a complaint process) that address non-discrimination on the basis of disability? | Yes |
| Does the applicant have a staff person that is responsible for compliance with Section 504 of the Rehabilitation Act, Americans with Disabilities Act and Florida Statutes 553? | Yes (Jasbir Mehta) |
| Has the applicant completed the Section 504 Self Evaluation Workbook from the National Endowment for the Arts (linked) in the last 5 years? | Yes |
Accessibility
Instructions to the Applicant
Describe the applicant's plans to ensure that the proposal and associated activities will be accessible and welcoming to all audiences. Also describe ongoing accessibility efforts.
The Asian Cultural Association of Central Florida (ACA) makes a deliberate effort to present programs that reflect the interest and needs of a multicultural community, with a special focus on exposing local artists and audiences to the unique and exciting themes that Asian artists (especially those of the Indian subcontinent) bring to the world performing arts community.
In 2006 ACA had the pleasure of bringing COLORS OF ABILITY to Central Florida for performances. COLORS OF ABILITY is a unique performance of traditional Indian dance, and music by special needs young people of India, and was conceived by Guruji Sallauddin Pasha, widely acclaimed as the pioneer of Indian Therapeutic Theatre. The program was produced by the Amar Joyti Charitable Trust in India which is devoted to the concept of service to the disabled through inclusive education and cultural performances that highlight the abilities, rights and contributions of the disabled
community in India and around the world.
All of our programs (with the exception of in school programs) are open to the general public, and all performance venues are handicapped accessible. Our Administrative Coordinator is a disabled person and is a member of the Board of Directors of VSA Florida (The State Organization on Arts and Disability), and her advice and guidance is invaluable to ACA on special needs issues.
In addition ACA provides free education programming so as to provide opportunities to everyone regardless of economic constraints.
There is a great need in Central Florida to provide programming that addresses the cultural heritage of the growing Asian community (which is the fastest growing minority group in Central Florida), especially since this programming is not available in most communities. Audience surveys last year indicated that 98% of the respondents felt ACA was “very important” to the community. We hope that by bringing this quality programming to Central Florida our Asian communities here in Florida and beyond will be encouraged to maintain cultural ties to their homeland and support the development and continuation of traditional artists in India and the United States.
In addition to our strong Indian audience, audience surveys and our mailing list indicates we are also reaching audiences of Hispanic, Japanese, Pakistani, Afghanistan, Bangladeshi and Thai ancestry. The ACA Board of Directors is composed almost entirely of members of the Asian heritage and it is their guidance and leadership that has ensured ACA’s continued success over the years.
Target Population Demographics
The Asian community in Florida is growing at a rate of 4.19% annually. According to the 2000 census more than 260,000 Asians called Florida home. The nature of our programming naturally draws a large audience from Florida’s statewide Asian community.
F. Support Materials
If the applicant is sending support materials, please list them here. Be sure to number each item.
Required materials should be listed first. Then list any support materials that are directly related to application questions. Finally list all other support materials. This list should match the support materials coversheet that you will include in your application package.
1. 501 (c)(3) Letter of Determination
2. Program - An Evening of Indian Music, April 17, 2010
3. Program - LOHRI - February 6, 2010
4. Program - The Art of Ganesh, January-February, 2009
5. AHIMSA article -KHAAS BAAT- May, 2011
6. A Passage to India -article - ACA education programs, CENTRAL FLORIDA LIFESTYLE MAGAZINE, 2011
7. Flyer - An Evening of Indian Music, March 18, 2011
8. Flyer - An Evening of Indian Music, September 18, 2010
9. AHIMSA article - ORLANDO ARTS MAGAZINE, May/June 2011
10. Flyer - The Art of Ganesh, January 2009
11. Review - South Asian Film Festival, ORLANDO WEEKLY, September 30, 2010
12. ACA Press Release - An Evening of Indian Music, March 2010
13. The World's Festival 2010 - article, ACA featured dancers
14. Letters of Support/Partnership
Dr. Alvin Wang, University of Central Florida
Craig Johnson, The Center for Contemporary Dance
Lynn Baggett, Seminole County Public Schools
Richard Colvin, Art & History Museums Maitland
Matthew Curtis, Enzian Theater
15. Education evaluation form - Longwood Elementary 2010
16. Overview of INDIA DAY EDUCATION PROGRAM
17. ACA audience survey