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13.5.180.176 Application
Coral Gables Congregational Church (United Church of Christ), Inc.

A. Application Details

Proposal Information

Item Response
Application # 13.5.180.176
Program Specific Cultural Project
Proposal Type Discipline-Based
Funding Category N/A
Discipline Presenter
Applicant is requesting REDI waiver No
Residency Contact Hours N/A
Proposal Title 2012 Summer Concert Series & Young Musicians’ Summer Master Classes
Proposal Synopsis 2012 Summer Concert Series & Young Musicians’ Summer Master Classes engage jazz vocalist/guitarist John Pizzarelli, The Los Angeles Guitar Quartet, jazz vocalist Kurt Elling, and jazz pianist Chick Corea NOTE: The ENTIRE 2012 Summer Concert Series and Young Musicians’ Summer Master Classes is six concerts and four master classes, June 7-August 17. This grant project is the above four concerts and three master classes that occur between the July 1-June 30 parameters of the 2012-2013 State grant guidelines.

Applicant Information

Item Response
Corporate Name Coral Gables Congregational Church (United Church of Christ), Inc.
DBA Name Community Arts Program
Federal Employer ID 59-0637827
Principal Address 3010 De Soto Boulevard
Coral Gables , FL 33134-6317
County Miami-Dade
Applicant Email Address markh@communityartsprogram.org
Grant Contact Mark Hart , Executive & Artisitc Director, CGCC Community Arts Program
Authorized Official Mark Hart , Executive & Artisitc Director, CGCC Community Arts Program
Website www.communityartsprogram.org

B. Excellence and Innovation (Up to 40 points)

These are the application responses associated with the Excellence and Innovation review criterion.

Mission Statement

The mission statement of the Coral Gables Congregational Church (CGCC) Community Arts Program is "to serve a diverse community by providing educational and culturally-enriching experiences through the transforming power of the arts."

Proposal Description

Instructions to the Applicant

Describe the proposal for which you are requesting funding. Include goals, fully measurable objectives, activities, and a timeline. If you are an LAA or SSO, please include a statement that describes the services provided to your audience (including membership) and how those services are provided.

PROPOSAL DESCRIPTION
The project of this grant application is the Coral Gables Congregational Church (CGCC) Community Arts Program 2012 Summer Concert Series & Young Musicians’ Summer Master Classes. Entering its 27th year in 2012, the Summer Concert Series has become an eagerly-anticipated staple within Florida's cultural landscape. Presented during the down-time summer months of many South Florida arts organizations, the Series offers a unique and intimate concert experience within the historic Coral Gables Congregational Church. Reasonably-priced tickets (starting at $15 with free tickets to upwards of 300 youth) provide an accessible cultural outing for many. Every other Thursday evening (June 7 - August 16), the Series offers a total of six exceptional world-class artists who encompass the music genres of classical and jazz. Additionally, four master classes on four post-concert Friday mornings expose children to one-on-one sessions with Summer Concert Series artists, coachings and learning about the process of preparation and performance in the 21st century. 2012 proposed concert artists are Dirty Dozen Brass Band (6/7); violinist Gil Shaham (6/21); jazz vocalist/guitarist John Pizzarelli (7/5), The Los Angeles Guitar Quartet (7/19), jazz vocalist Kurt Elling (8/2), and jazz pianist Chick Corea (8/16).

PLEASE NOTE: The CGCC Community Arts Program Summer Concert Series offers a total of six concerts and four Master Classes (June 7, 2012-August 17, 2012). However, the date parameters of this State grant application allow funding for four 2012 Summer Concert Series Thursday evening concert dates: July 5 & 19 and August 2 & 16. In addition, the grant allows funding for three Friday morning master class dates: July 20 and August 3 & 17. This is a total of seven events covered through this grant.

GOALS
As part of the Coral Gables Congregational Church (CGCC) Community Arts Program, the goal of the 2012 Summer Concert Series (27th Season) and Young Musicians' Summer Master Classes is to provide high-quality cultural and educational experiences that uplift the spirit, life and thinking of the entire Miami-Dade County diverse community of adults and youth. The objectives, activities, and support materials contained within this grant application uphold this.

OBJECTIVES
The specific measurable objectives of the proposed project are the following:

1) Exposure to high-quality concert and educational experiences, regardless of one’s sex, race, color, national origin, religion, disability, age or marital status;
2) Affordable pricing for high-quality experiences;
3) Cultural education and enrichment for children;
4) Maximize awareness within all sectors of Miami-Dade County;
5) Carry out project activities within an accessible and well-staffed facility.

ACTIVITIES
The activities that meet the objectives of the proposed project are the following:

1) Four Thursday evening concerts offering renowned artists presenting music rooted in classical and jazz music genres;
2) Three Friday morning Young Musicians' Master Classes offered to youth (ages 8-18) and taught by a cadre of artists appearing on the Summer Concert Series;
3) Reasonable concert and Young Musicians’ Summer Master Classes admission rates;
4) Free concert tickets and master class scholarships to financially-challenged youth;
5) An extensive and targeted marketing strategy designed to pique awareness throughout the diverse cross-sections of Miami-Dade County;
6) A fully ADA-compliant project venue and trained in-kind volunteer staff.

EVALUATION
The project’s evaluation hinges upon five key measurement tools that collect objective information and data to interpret and analyze for program expansion and improvement. The avenues for collection and interpretation include the following:

1) Critical reviews by press;
2) Public reaction by way of verbal and written comments via written survey (an inquiry into demographics, psychographics, marketing source, and artist preferences). This survey holds a 93% rate of completion and return;*
3) Excel- and Access-based database tracking systems that measure ticket distribution, demographics, and attendance;
4) Follow-up meetings which involve strategic outside sources that include private and government cultural and educational officials, community leaders, and students (particularly students ages 8-18) who represent the project’s diverse population;
5) Post-concert follow-up meetings engaging the Advisory Board and administrative staff of the CGCC Community Arts Program.

(See sample CONCERT SURVEY included within SUPPORT MATERIALS.)

PROJECT IMPLEMENTATION TIMELINE
Concerts and master classes are implemented through three primary areas:

(1) FUNDRAISING: May 2011 - May 2012 Funding sources are identified, evaluated and applied to. (Sources include local, state, federal and foundation grant sources). Sept. 2011- Fundraising letter and contribution form formulated and sent to Summer Concert Series patrons and leads acquired from most recent and past Summer Concert Series surveys. (2) ARTIST SELECTION & FEE NEGOTIATION: May 2011 - Jan. 2012 A “wish-list” of approx. 18 artist units is formulated. May 2011 - Jan. 2012 Artists’ managements are queried as to the availability of artists; we are placed on a prospect list for routing considerations (an early and consistent relationship with artists’ management helps to prompt a routing of an artist and the best fee possible within our budget). Jan. 2012 - March 2012 Final negotiations with managements are made and a final roster of Summer Concert Series performers and master class teachers is secured. (3) MARKETING & ADVERTISING: March 2012 - August 2012 The extensive amount of marketing done involves the most intricate planning and warrants the need for a more detailed timeline.

(See "Detailed Marketing Plan and Timeline" in SUPPORT MATERIALS.)

Culture Builds Florida's Future

Instructions to the Applicant

Using the response areas below, describe the relationship between the proposal and the Division's strategic plan, Culture Builds Florida' Future. Applicants must complete at least one of the next four response areas.

  1. Strengthening the Economy

    As its mission states, the Community Arts Program seeks to serve a diverse community by providing educational and culturally-enriching experiences through the transforming power of the arts. The cornerstone belief of the CGCC Community Arts Program strategy is that a high-quality cultural and education product piques the well being of a community merely through its existence within that community. And, programs that offer enticing avenues for cultural and educational enrichment create a demand for additional cultural services in local and outlying communities. CGCC Community Arts Program value lies in its creation of cultural demand through a high-quality product that seeks to break through socio-economic and ethnic barriers, thus availing itself to children and adults despite their circumstance. With this in mind, the CGCC Community Arts Program is in some way aligned to each goal within Florida’s statewide strategic plan.

    ECONOMIC STRENGTH
    One result of a high-quality product is increased discretionary spending (e.g., dining, travel, accommodations) by audiences and presenters, thereby creating economic fortitude. The Summer Concert Series sparks additional discretionary spending by its attendees (e.g., pre- and post-concert dining). Additionally, the CGCC Summer Concert Series chooses Florida vendors (e.g., concession, backline and printing). Each of these adds to Florida’s economic strength.

  2. Learning and Wellness

    PROMOTON OF LEARNING AND WELLNESS
    The Summer Concert Series presents the finest artists within the world’s of classical and jazz music. From them, audiences experience the transforming power of the arts (as outlined in our mission statement). The CGCC Community Arts Program takes great pride in being a catapult for the wellness, learning and self discovery that culture provides. Moreover, the opportunity to instill healthy learning experiences early on is valuable and crucial to sustaining future cultural demand and wellness. The Young Musicians’ Summer Master Classes foster that through one-on-one dialogue and training (by artists who appear on the Summer Concert Series) to 500 students each summer (based on 2010 data).

  3. Building Leadership

    BUILDING LEADERSHIP
    Healthy alternatives create greater self esteem for well-tuned leadership. The CGCC Community Arts Program considers itself a platform supporting this through (1) educationally and culturally-enriching concerts and master classes and (2) offering youth and adult volunteer opportunities (e.g., ushering, ticket sales, marketing support, fundraising, outreach planning) that help to foster valuable leadership skills. In 2011, we engaged a staff of 43 volunteers spanning the ages of 17 & 75. This constructed a great cross-generational mentorship/leadership paradigm. Additionally, the CGCC Community Arts Program 17-member ALL-STAR Jazz Ensemble (ages 14-17 of South Florida youth) was the opening act for the first concert of the 2010 Summer Concert Series featuring the Preservation Hall Jazz Band and the opening act for the first concert of the 2011 Summer Concert Series with the Count Basie Orchestra. Undeniably, these opportunities--for children and adults--raise the bars of leadership potential and self efficacy.

  4. Design and Development

    DESIGN AND DEVELOPMENT
    Overall, volunteer opportunities (e.g., Concert Series ushering, ticket sales, marketing support, fundraising, outreach planning) and Young Musicians’ Summer Master Classes help CGCC Community Arts Program administration and board to discover areas for development. One example of this is our newly-formed ALL-STAR Jazz Ensemble. This was born out of the Young Musicians’ Summer Master Classes. From these master classes, we saw the need and demand for a wider, creative outlet for youth to also experience—throughout the remainder of the year—the exposure, skills, cultural diversity and richness found within the art form of jazz (in addition to those also found within our classically-oriented Junior, Intermediate and Advanced Young Musicians’ Orchestras).

C. Impact (Up to 30 points)

These are the application responses associated with the Impact review criterion.

Proposal Estimates

Estimated Number of Response Instructions to the Applicant
school based youth benefiting 0

Enter the number of individuals under the age of 18 that are expected to be participating in organized school based cultural events. This figure should reflect a portion of the total individuals benefiting.

non-school based youth benefiting 900

Enter the number of individuals under the age of 18 that are expected to be participating in non-school based cultural events. This figure should reflect a portion of the total individuals benefiting.

elders benefiting 750

Enter the number of individuals over the age of 65 that are expected to benefit from the proposal activities. This figure should reflect a portion of the total individuals benefiting.

artists participating 23

Enter the estimated number of professional artists that will be directly involved in providing artistic services specifically identified with the proposal. Include living artists whose work is represented in an exhibition regardless of whether the work was provided by the artist or by an institution. This figure should reflect a portion of the total individuals benefiting.

individuals benefiting 2,200

Give the total number of individuals that are expected to be involved in proposal activities as artists, non-artists, participants, or audience members. This number should include the values listed for youth, elders and artists.

proposal events 7

How many different events will be produced or presented within the grant period as a part of this proposal?

Be sure to list different events, not performances. For example, a musical performed 10 times is only one event, but a musical performed 10 times and workshop done once are two events.

opportunities for public participation 7

Each event will have one or more opportunities for public participation. For example a musical performed 10 times is one event with 10 opportunities for public participation.

Project/Program Location

Instructions to the Applicant

Select the counties in which the project/programming will actually occur. For example, if your organization is located in Alachua county and you are planning programming that will take place in Alachua as well as the surrounding counties of Clay and St. Johns, you will list all three counties. Please do not include counties served unless the project or programming will be physically taking place in that county.

  • Miami-Dade

Proposal Impact

Instructions to the Applicant

Describe the economic impact of your organization as a whole and the proposal in particular on your local community. Include a description of your proposal's education and outreach activities.

ECONOMIC IMPACT
The result of a high-quality product is increased corollary discretionary spending (e.g., dining, travel, accommodations) by audiences and presenters, thereby creating economic fortitude. The CGCC Community Arts Program sparks additional discretionary spending by its attendees (e.g., pre- and post-concert dining) within the local community. Additionally, the CGCC Summer Concert Series chooses Florida vendors (e.g., concession, backline and printing). Each of these adds to Florida’s economic strength.

EDUCATION & OUTREACH
Free tickets to the CGCC Community Arts Program Summer Concert Series are made available to students throughout Miami-Dade County. Student tickets provided each season are on the average of 300. Additionally, complimentary tickets are given to organizations that provide humanitarian services to the community. One such recipient of free Summer Concert Series tickets is the Miami Rescue Mission, Inc. The Miami Rescue Mission provides a "Regeneration Program" that offers life-changing opportunities for men who suffer from life-controlling problems such as homelessness, chemical abuse or addiction, medical and mental issues, illiteracy, and lack of adequate job skills. Summer Concert Series tickets give added value to the rehabilitation efforts of the Miami Rescue Mission, and organizations like it.

The CGCC Community Arts Program also provides Summer Music Shout Outs! to over 75 students identified through its Breakthrough Miami. The Summer Music Shout Outs! include (1) three weekly 45-minute lessons on students’ chosen instrument (i.e., violin, viola, cello, bass, piano, guitar, voice, or percussion) and music theory; (2) two-hour weekly Peer Shout Outs! (peer pep rallies where students perform for each other) to discover collaborative lessons and offer feedback, guided by teachers; and (3) three weeks of two-hour Mon-Fri music appreciation intensives that specialize in the history, sounds, and segments of classical and jazz music. Although the Summer Music Shout Outs! are not part of this proposal, they are complimented by the activities of this grant application: (1) students attend concerts by world-renowned classical and jazz artists appearing on the CGCC Community Arts Program Summer Concert Series and (2) students attend Young Musicians' Summer Master Classes. Busing is provided for youth to attend concerts and master classes.

To summarize, with free Summer Concert Series tickets and Young Musicians’ Summer Master Classes scholarships to students and underserved populations, educational and cultural enrichment is accessible. The overall education and outreach impact is more children and adults served by affordable and life-enhancing cultural and educational experiences offered through the Summer Concert Series and Young Musicians’ Summer Master Classes project of this proposal.

D. Management (Up to 20 points)

These are the application responses associated with the Management review criterion.

Operating Budget

Summarize organization operating expenses and income using the listed budget categories using actual numbers from your last completed fiscal year. Note:

  • Totals are automatically calculated but will not update until you save the page.
  • Do not enter dollar signs ($) or commas (,)
Operating Expenses Completed Fiscal Year ending 8/31/10
1. Personnel: Administrative 81,102
2. Personnel: Programmatic 43,545
3. Personnel: Technical/Production 3,600
4. Outside Fees and Services: Programmatic 42,658
5. Outside Fees and Services: Other
6. Space Rental, Rent or Mortgage
7. Travel 3,000
8. Marketing 43,466
9. Remaining Operating Expenses 29,229
A. Total Cash Expenses $246,600
B. In-kind Contributions $24,000
C. Total Operating Expenses $270,600
Operating Income Completed Fiscal Year ending 8/31/10
10. Revenue: Admissions 58,000
11. Revenue: Contracted Services
12. Revenue: Other 12,100
13. Private Support: Corporate
14. Private Support: Foundation 62,500
15. Private Support: Other 10,000
16. Government Support: Federal 4,000
17. Government Support: State/Regional 25,000
18. Government Support: Local/County 75,000
19. Applicant Cash
D. Total Cash Income $246,600
B. In-kind Contributions $24,000
E. Total Operating Income $270,600

Additional Operating Budget Information

Instructions to the Applicant

(Optional) Use this space to provide the panel with additional detail or information about the operating budget.

Over the past three years particularly, the applicant has become increasingly reminded of the importance for building a contingency within its fiscal planning. To this end, a CGCC Community Arts Program Endowment Fund has been established through private and personal donations. A sum of $30,000 has been acquired. This amount establishes a match framework from which to grow the already-acquired amount. This endowment amount is not reflected in the operating budget of this proposal, as the amount is not relied upon as part of the “planned” income and expenditure needs of the organization or project of this proposal.

Proposal Budget: Summary

Proposal Expenses A.
Request
B.
Cash Expenses
C.
In-kind
Total
1. Personnel: Administrative 3,500 17,500 0 $21,000
2. Personnel: Programmatic 0 0 10,000 $10,000
3. Personnel: Technical/Production 0 3,000 0 $3,000
4. Outside Fees and Services: Programmatic 13,000 14,758 0 $27,758
5. Outside Fees and Services: Other 0 0 4,000 $4,000
6. Space Rental 0 0 0 $0
7. Travel 0 3,750 0 $3,750
8. Marketing 8,500 19,150 9,575 $37,225
9. Remaining Proposal Expenses 0 11,142 0 $11,142
D. Total Proposal Expenses 25,000 69,300 23,575 $117,875
Proposal Income A.
Request
B.
Cash Income
C.
In-Kind
Total
10. Revenue: Admissions 27,400 27,400
11. Revenue: Contracted Services 0 $0
12. Revenue: Other 3,000 3,000
13. Private Support: Corporate 0 $0
14. Private Support: Foundation 6,000 6,000
15. Private Support: Other 5,600 5,600
16. Government Support: Federal 0 $0
17. Government Support: Regional 0 $0
18. Government Support: Local/County 27,300 27,300
19. Applicant Cash 0 $0
E. Total Proposal Income 25,000 69,300 23,575 $117,875

Proposal Budget: Detail

Detail estimated proposal expenses in the budget categories listed below. Include only expenses that specifically relate to the proposal.

  • Totals are automatically calculated but will not update until you save the page.
  • Do not enter dollar signs ($) or commas (,)
  • You can add up to 15 detail rows for each budget category. Each row must include a description and values for columns A, B, and C.
    • Column A is your request amount. Detail how you intend to spend the funds you are requesting from the state.

    • Column B is non-state cash.

    • Column C is in-kind contributions or donations. In-kind (column C) may not make up more than 25% of your Total Proposal Expenses. The maximum allowable in-kind will be Total Cash Expenses (request plus cash) divided by three.

Proposal Expenses A.
Request
B.
Cash Expenses
C.
In-Kind
Total
1. Personnel: Administrative 3,500 17,500 0 $21,000
1.1. Executive & Artistic Director 3,500 17,500 0 21,000
2. Personnel: Programmatic 0 0 10,000 $10,000
2.1. Volunteers 0 0 10,000 10,000
3. Personnel: Technical/Production 0 3,000 0 $3,000
3.1. Sound & Lighting Technician 0 3,000 0 3,000
4. Outside Fees and Services: Programmatic 13,000 14,758 0 $27,758
4.1. 15 Performing Artists (includes 3 master class teachers) 13,000 14,758 0 27,758
5. Outside Fees and Services: Other 0 0 4,000 $4,000
5.1. Artists' Accommodations (15 artists for 2 nights @ $133 per night) 0 0 4,000 4,000
6. Space Rental 0 0 0 $0
7. Travel 0 3,750 0 $3,750
7.1. 15 artists' airfare @ $250 per 0 3,750 0 3,750
8. Marketing 8,500 19,150 9,575 $37,225
8.1. Website Development & Updating 1,500 1,650 0 3,150
8.2. Print Ads 0 4,000 2,312 6,312
8.3. Radio Spots 6,000 9,000 7,263 22,263
8.4. Direct-Mail Brochure Design & Printing (8,500 pieces) 1,000 3,000 0 4,000
8.5. Constant Contact Viral E-mail Marketing Service 0 300 0 300
8.6. Outside Other E-mail & Website Marketing 0 1,200 0 1,200
9. Remaining Proposal Expenses 0 11,142 0 $11,142
9.1. Backline Rentals 0 1,800 0 1,800
9.2. Postage 0 1,100 0 1,100
9.3. Hospitality 0 1,025 0 1,025
9.4. ASCAP 0 250 0 250
9.5. Piano Tuning 0 440 0 440
9.6. Piano Moving 0 900 0 900
9.7. Artists' CDs for Sale 0 2,200 0 2,200
9.8. Credit Card Processing Fees 0 2,300 0 2,300
9.9. Office Supplies 0 1,127 0 1,127
D. Total Proposal Expenses 25,000 69,300 23,575 $117,875
Proposal Income A.
Request
B.
Cash Income
C.
In-Kind
Total
10. Revenue: Admissions 27,400 $27,400
10-1 Concerts 24,000 24,000
10-2 Master Classes 3,400 3,400
11. Revenue: Contracted Services 0 $0
12. Revenue: Other 3,000 $3,000
12-1 Artists' CD Sales 3,000 3,000
13. Private Support: Corporate 0 $0
14. Private Support: Foundation 6,000 $6,000
14-1 Funding Arts Network 6,000 6,000
15. Private Support: Other 5,600 $5,600
15-1 Private Individual & Business Donations 5,600 5,600
16. Government Support: Federal 0 $0
17. Government Support: Regional 0 $0
18. Government Support: Local/County 27,300 $27,300
18-1 Miami-Dade County Department of Cultural Affairs 22,300 22,300
18-2 City of Coral Gables 5,000 5,000
19. Applicant Cash 0 $0
E. Total Proposal Income 25,000 69,300 23,575 $117,875

Additional Proposal Budget Information

Instructions to the Applicant

(Optional) Use this space to provide the panel with additional detail or information about the proposal budget.

No answer provided.

Fiscal Condition and Sustainability

Instructions to the Applicant

Describe the fiscal condition of the organization as it relates to the successful completion of the proposal. Also describe plans to sustain the proposal activities after the grant period.

Following is a breakdown that includes (a) source of proposal’s cash funding, (b) % of proposal’s cash budget, and (c) whether cash-funding source is pending or received.

ADMISSIONS
29% of project’s cash budget / pending

OTHER REVENUE
3% of project’s cash budget / pending

FOUNDATION SUPPORT
6% of project’s cash budget / received

DONATIONS
6% of project’s cash budget / received

GOVERNMENT SUPPORT: LOCAL/COUNTY
29% of project’s cash budget / received

(ALL IN-KIND CONTRIBUTIONS HAVE BEEN SECURED.)

NOTE: 41% of total project cash funding has been received. 32% of total project funding is pending (i.e., Admissions and Other Revenues which are favorable projections, based on a 25-year history). The remaining 27% of project revenue is requested through this Florida Department of State Division of Cultural Affairs grant. Any portion of the requested State amount not funded will be, if necessary, recouped through additional individual and corporate donations.

POST-GRANT PERIOD SUSTAINABILITY OF PROPOSAL ACTIVITIES
The CGCC Community Arts Program carries no debt and has always remained solid in its fiscal planning. Over the past three years particularly, the applicant has become increasingly reminded of the importance for building a contingency within its fiscal planning. To this end, a CGCC Community Arts Program Endowment Fund has been established through private and personal donations. A sum of $30,000 has been acquired. This amount establishes a match framework from which to grow the already-acquired amount. This endowment amount is not reflected in the operating budget of this proposal, as the amount is not relied upon as part of the “planned” income and expenditure needs of the organization or project of this proposal.

Evaluation Plan

Instructions to the Applicant

Briefly describe your methods and processes for gathering, analyzing, and reporting data to evaluate your programming with the purpose of improving, deciding to continue, or stopping.

Maintaining a consistent quality in the future development, change of course or discontinuation of programming is aligned closely with the gathering, analyzing and reporting of data. The program’s evaluation plan and collected data focus on key quality-control and reach issues obtained from (1) public reaction by way of verbal and written comments via written survey (an inquiry into demographics, psychographics, marketing source, and artist preferences). This survey holds a 93% rate of completion and return; (2) Excel- and Access-based spreadsheet and database tracking systems that measure ticket distribution, demographics, and attendance; (3) Follow up meetings involving strategic sources that include private and government cultural and educational officials, community leaders, and students (particularly students ages 8-18); and (4) Post-concert follow-up meetings engaging the Advisory Board and administrative staff of the CGCC Community Arts Program.

E. Accessibility (up to 10 points

Applicant Accessibility

Instructions to the Applicant

Select the true statements.

Question Response
Does the applicant have policies and procedures (including a complaint process) that address non-discrimination on the basis of disability? Yes
Does the applicant have a staff person that is responsible for compliance with Section 504 of the Rehabilitation Act, Americans with Disabilities Act and Florida Statutes 553? Yes (Mark Hart )
Has the applicant completed the Section 504 Self Evaluation Workbook from the National Endowment for the Arts (linked) in the last 5 years? Yes

Accessibility

Instructions to the Applicant

Describe the applicant's plans to ensure that the proposal and associated activities will be accessible and welcoming to all audiences. Also describe ongoing accessibility efforts.

The CGCC Community Arts Program, with its governance and staff, has built a cadre of diverse ongoing relationships that provide cross-cultural welcoming opportunities through Overtown’s Lyric Theatre, the Joseph Caleb Center, the local chapter of the NAACP, the Overtown Advisory Board and other community organizations, Miami-Dade County Office of Parks and Recreation, The Beacon Council Business Development District members, the Greater Miami Convention and Visitors Bureau, the Miami-Dade County Public Schools, Miami-Dade County Educational Consortiums, and Breakthrough Miami. With these, cultural outreach to underserved populations of Miami-Dade County become an integral part of making CGCC Community Arts Program Summer Concert Series concerts and Young Musicians’ Summer Master Classes accessible and welcoming to all. One such area of collaboration is providing busing to concerts and master classes for those who are in need. Providing awareness to everyone is the key to effectively and efficiently maximizing accessibility efforts.

MARKETING particularly radio and print, is designed around those resources that reach the very diverse Miami-Dade demographic. An example of this is the medium of Miami-based radio stations used (i.e., Hot 105 - reaching primarily the African-American population, WDNA - mixed demographic of American, Afro-American and Cuban, WEDR 99 JAMZ - a mixed demographic, WLRN - professional American, Afro-American, Cuban, and Haitian, WMBM AM 1490 - mixed demographic).

HANDICAP, LANGUAGE AND SIGHT- & HEARING-IMPAIRED SERVICES are available at all Summer Concert Series concerts and Young Musicians’ Summer Master Classes. Ongoing training to our staff of 43 volunteers provides sensitive and competent assistance to challenged and seasoned members of the community. Designated areas for special seating are available and well marked. To make this process as smooth as possible, participants are encouraged to request special assistance at the time of securing tickets. (An example of this appears within the “Order Form” area of the 2011 Summer Concert Series brochure. See SUPPORT MATERIALS.) This “heads-up” approach is beneficial for even greater efficiency when engaging our bi-lingual volunteers who, collectively, speak English, French, Creole, Spanish, Portuguese and sign language. Signage throughout the facility is in Braille. A total of 10 hearing-aid devices (five are typically needed) are made available to the aurally-impaired.

In 2009, Coral Gables Congregational Church completed the upgrade of two ADA-compliant entrance ramps and three new ADA-compliant bathrooms. These accessibility improvements were made possible, in part, through a Miami-Dade County Department of Cultural Affairs capital development grant.

F. Support Materials

If the applicant is sending support materials, please list them here. Be sure to number each item.

Required materials should be listed first. Then list any support materials that are directly related to application questions. Finally list all other support materials. This list should match the support materials coversheet that you will include in your application package.

ARTISTS' BIOGRAPHIES
2012 Summer Concert Series & Young Musicians’ Summer Master Classes Artists

DETAILED MARKETING PLAN & TIMELINE
This outlines the comprehensive marketing plan and corresponding timeline for strategies marketing the 2012 Summer Concert Series and Young Musicians’ Summer Master Classes.

LETTERS OF SUPPORT
The following is addressed within each corresponding letter of support:

Cultural and educational value and accessibility of the Summer Concert Series and Young Musicians’ Summer Master Classes - Miami-Dade County Public Schools Division of Social Sciences and Life Skills and The University of Miami Frost School of Music.

Homeless, displaced and mentally-challenged members of the community impacted by the Summer Concert Series - Miami Rescue Mission

Letters from marketing media representative of project’s media endorsements and community value found within the Summer Concert Series and Young Musicians’ Summer Master Classes - National Public Radio WLRN 91.3FM and Public Radio WDNA 88.9FM

ROSTER OF PAST SUMMER CONCERT SERIES & YOUNG MUSICIANS' SUMMER MASTER CLASSES ARTISTS
This roster lends evidence to the consistent artistic quality found within the Summer Concert Series and Young Musicians’ Summer Master Classes.

BROCHURE
2011 Summer Concert Series

BROCHURE
2011 Young Musicians’ Summer Master Classes

CONCERT SURVEY
This is one of the project’s evaluation tools used to (a) garner public reaction by way of written comments, (b) demographics and psychographics, (c) marketing sources, and (d) artist preferences. Historically, this survey holds a 93% rate of completion and return (~ 418 from each concert event).

PRESS ARTICLES & REVIEWS *
Included are one article and two reviews:

Article includes the Miami Herald’s preview of the Preservation Hall Jazz Band June 3, 2010 Summer Concert Series event.

Reviews include cellist Mark Kosower's June 17, 2010 Summer Concert Series concert AND pianist Awadagin Pratt's July 15, 2010 Summer Concert Series concert.

*NOTE: At the submission of this grant (June 1, 2011), the 2011 Summer Concert Series and Young Musicians' Summer Master Classes (June 9 through August 19) have not begun. For this reason, press reviews and articles are limited to the 2010 Summer Concert Series. The 2010 press reviews exemplify the artistic quality for which the CGCC Community Arts Program Summer Concert Series and Young Musicians' Summer Master Classes are known.

Return to example applications.