13.6.102.468 Application
New World Symphony, Inc.

Proposal Information

Item	Response
Application #	13.6.102.468
Program	General Program Support
Proposal Type	Discipline-Based
Funding Category	Level 3
Discipline	Music
Applicant is requesting REDI waiver	N/A
Residency Contact Hours	N/A
Proposal Synopsis	Grant funds would support the presentation of New World Symphony's 2012-13 Season. Core program areas supported with GPS funds include artistic and educational residencies by a yearly average of 100 visiting faculty members; nearly 80 award-winning classical music presentations enjoyed by more than 50,000 South Florida residents and visitors; and an array of free audience development and community engagement programs enjoyed by a diverse audience of more than 15,000 children and their families.

Applicant Information

Item	Response
Corporate Name	New World Symphony, Inc.
DBA Name	N/A
Federal Employer ID	59-2809056
Principal Address	500 17th Street Miami Beach, FL 33139-1862
County	Miami-Dade
Applicant Email Address	julisa.fuste@nws.edu
Grant Contact	Julisa Fuste, Development Manager
Authorized Official	Victoria J. Rogers, Executive Vice President
Website	www.nws.edu

Mission Statement

The mission of the New World Symphony is to prepare highly gifted graduates of distinguished music programs for leadership roles in orchestras and ensemble groups throughout the world.

Proposal Description

OVERVIEW OF 2012-13 PROGRAM ACTIVITIES. The 2012-13 Season – NWS' 25th anniversary and its second full season at the New World Center – will highlight the unparalleled array of opportunities for musical experimentation the new campus facilitates, through unique features that enable the development of new concert formats to further expand opportunities for artists to create and perform as well as to expand and diversify audiences.

Throughout its history, NWS has developed and embraced new concert formats and alternative art media or venues. These include its three free signature series of 20 lectures/performances and recitals ("Musical Xchanges," "Musicians’ Forums," and "Inside the Music") offered at its campus as well as in nontraditional venues such as museums and libraries; multimedia presentations that explore the historic, cultural, and sociopolitical contexts of a specific composer, musical movement, or a country’s musical tradition; and live broadcasts of performances over the internet.

Complementing current and planned offerings, new programs that will be featured during the 2012-13 Season include:

• Mini Concerts of 15 to 30 minutes in length presented 3 to 5 times over the course of an evening aimed at attracting the casual passerby in this major tourist destination;

• Discovery Concerts, one-hour concert presentations augmented by narrative and visual enhancements, with pre- and post-concert opportunities for younger audiences to network and socialize;

• Journey Concerts, thematic programs that will use the flexibility of presentation options in the new facility (the stage and four alternate performance platforms for small ensembles) to seamlessly juxtapose large and small artistic forces demarked by lighting adjustments rather than time-consuming stage changes;

• Solo Spotlight, a free series of recitals presented at the SunTrust Pavilion designed to give individual NWS Fellows the opportunity to perform for audiences of 150-200 people in this intimate and acoustically ideal setting with the opportunity to speak with audiences about their musical selections, often with audiovisual enhancements.

These, combined with dozens of artistic and educational activities associated with NWS' advanced professional development program for musicians, will be complemented with comprehensive audience development and community engagement initiatives. They will serve a dual purpose in meeting the organization’s mission:

1. To enrich the cultural vitality of the community by introducing nontraditional audiences to classical music and fostering greater appreciation and understanding of this art form among our patrons;

2. To promote community involvement and leadership among NWS Fellows and help them become effective and enthusiastic advocates for classical music in the communities in which they secure professional positions.

   ARTISTIC AND EDUCATIONAL PROGRAMMING. Under the leadership of founding Artistic Director Michael Tilson Thomas, NWS now presents nearly 80 performances in Miami-Dade County each season, of which approximately one-fifth are free and open to the public. These take place at the New World Center – NWS’ new home in Miami Beach – at the Adrienne Arsht Center’s Knight Concert Hall, and in a variety of community settings.
   Programming will include orchestral performances from Baroque to contemporary, a series for children and families, and a chamber series featuring NWS instrumentalists. Repertoire and guest artists will reflect musical traditions from around the globe. The music’s cultural, historic, artistic, and social contexts are considered as NWS presents programs of composers and works unified by geography, chronology, influence, or form.
   Throughout the season, NWS will engage an average of 100 guest conductors, artists, composers, and coaches to deliver world-class training to its 86 Fellows and artistic programming to South Florida residents and tourists. Confirmed visiting faculty members for the upcoming season, for example, include American conductor James Conlon, Music Director of the Los Angeles Opera; Austrian conductor Manfred Honeck, Music Director of the Pittsburgh Symphony; Peruvian conductor Miguel Harth-Bedoya, Music Director of the Fort Worth Symphony Orchestra; Spanish conductor Pablo Heras-Casado; American mezzo-soprano Amanda Crider, praised by critics for her “focused golden toned voice,” German-Canadian cellist Johannes Moser, hailed by Gramophone Magazine as “one of the finest among the astonishing gallery of young virtuoso cellists,” and Spanish pianist Javier Perianes, a rising star in classical music world.
   Signature programs will include free pre-season concerts, which introduce audiences to the string, brass, and woodwind sections of the orchestra; “Sounds of the Times,” a concert series dedicated to contemporary music; the semi-annual “Concert for Kids”; and new performance formats introduced at the New World Center such as the popular WallCast™ series of live audiovisual broadcasts of concerts on a 7,000 sq. ft. exterior projection wall.
   Honored by American Society of Composers, Authors, and Publishers (ASCAP) with awards in 2003, 2007, and 2009 for Adventurous Programming of Contemporary Music, NWS will continue to underscore its commitment to the new music genre by bringing composers into the concert hall, some via Internet2, to further enhance the audience’s appreciation and understanding of musical complexity. Among the many guest composers participating in upcoming artistic and educational programs will be James Lee III, for the world premiere of a symphonic work for orchestra co-commissioned by NWS in partnership with the Sphinx Commissioning Consortium, devoted to the creation and performance of new works by African American and Latino composers.

Culture Builds Florida's Future

Instructions to the Applicant

Using the response areas below, describe the relationship between the proposal and the Division's strategic plan, Culture Builds Florida' Future. Applicants must complete at least one of the next four response areas.

1. Strengthening the Economy

   Performances serve as unique tools for the New World Symphony to increase the size and diversity of its donor base, who provide nearly 50% of annual operating funds. At New World Center, NWS has benefited, for example, from substantial increases in income from ticket sales, NWS-sponsored special events and third-party rentals. These, as critical contributors to NWS' strong fiscal position, will further contribute to the strengthening of the local economy by increasing performance opportunities for local artists as well as the availability of cultural events for residents, tourists and business customers.

2. Learning and Wellness

   The proposed project will promote learning and wellness by increasing access to live classical music through new concert formats and/or dissemination methods. Of particular significance: the immensely popular WallCast™ series of free live audiovisual broadcasts of concerts on the New World Center’s 7,000 sq. ft. exterior projection wall and the webcast of programs such as the “Kids in the Concert Hall” series of educational concerts, which has enabled NWS to reach more than 5,000 additional students at dozens of additional elementary and middle schools throughout Miami-Dade and Broward counties.

3. Building Leadership

   No answer provided.

4. Design and Development

   NWS’ new Frank Gehry-designed campus is a 100,000 sq. ft. state-of-the-art facility that features Internet2 connectivity in all performance and rehearsal spaces, a concert hall with natural acoustics, cutting-edge amplification and flexible seating arrangements, and a 7,000 sq. ft. outdoor projection area with sound facing an urban green area in the Miami Beach City Center. As noted, the new facility offers unparalleled opportunities for musical experimentation, with unique features that enable the development of new concert formats within which artists can create and perform and which will also help us further expand and diversify our audience.

Proposal Estimates

Estimated Number of	Response	Instructions to the Applicant
school based youth benefiting	10,000	Enter the number of individuals under the age of 18 that are expected to be participating in organized school based cultural events. This figure should reflect a portion of the total individuals benefiting.
non-school based youth benefiting	5,000	Enter the number of individuals under the age of 18 that are expected to be participating in non-school based cultural events. This figure should reflect a portion of the total individuals benefiting.
elders benefiting	5,000	Enter the number of individuals over the age of 65 that are expected to benefit from the proposal activities. This figure should reflect a portion of the total individuals benefiting.
artists participating	200	Enter the estimated number of professional artists that will be directly involved in providing artistic services specifically identified with the proposal. Include living artists whose work is represented in an exhibition regardless of whether the work was provided by the artist or by an institution. This figure should reflect a portion of the total individuals benefiting.
individuals benefiting	65,000	Give the total number of individuals that are expected to be involved in proposal activities as artists, non-artists, participants, or audience members. This number should include the values listed for youth, elders and artists.
proposal events	55	How many different events will be produced or presented within the grant period as a part of this proposal? Be sure to list different events, not performances. For example, a musical performed 10 times is only one event, but a musical performed 10 times and workshop done once are two events.
opportunities for public participation	80	Each event will have one or more opportunities for public participation. For example a musical performed 10 times is one event with 10 opportunities for public participation.

Project/Program Location

• Broward
• Miami-Dade
• Monroe
• Palm Beach

Proposal Impact

The impact of NWS' artistic and educational programs is truly remarkable. NWS is innovative in nature, and this organizational attribute has been highlighted through the development and implementation of initiatives of community-wide and interdisciplinary impact. For example, NWS has been at the forefront in the use of technology in the arts, making extensive use of the advanced network videoconferencing technology of Internet2. This technology enables orchestra Fellows to receive master classes and coaching from artists around the world, and NWS enhances the concert going experience of audience members by enabling composers to introduce their work prior to its performance and hosting pre-concert lectures with musicologists and historians at remote locations. NWS’ pioneering use of this technology has spearheaded its adaptation by music institutions and by art groups in general, further promoting greater cross-cultural understanding and artistic collaboration among artists worldwide. NWS’ innovative efforts in this area were rewarded with leadership grants and multiyear commitments, including a $5 million grant from the John S. and James L. Knight Foundation to establish the Knight New Media Center at its new campus. NWS is now expanding its distance learning programs to provide artistic and educational programming to Miami-Dade County public schools students. The quality and reach of NWS’ distance learning programs have been widely recognized, most recently with an Internet2 Excellence Award.

Programmatically, NWS is a recognized advocate of contemporary music and a great supporter of the work of living composers. This has been reflected in our award-winning programming, which during the recently completed 2010-11 Season featured notable contemporary music presentations such as:

• The U.S. premiere of Colin Matthews’s Violin Concerto, presented by British conductor/composer Oliver Knussen and violinist Leila Josefowicz, considered a master of contemporary violin repertoire and who, along with Mr. Knussen, headlined the world premiere of the work.

• The world premiere of Thomas Adès’ Polaris: Voyage for Orchestra, NWS’ first commission of a symphonic work and a work of video art (by Tal Rosner) intended to complement the musical composition. Led by NWS founding Artistic Director Michael Tilson Thomas, the premiere was the highlight of NWS’ inaugural concert at the New World Center.

• Conductor/composer John Adams’ return to the podium to present NWS’ first new music series program at the New World Center, featuring Julia Wolfe’s Arsenal for Democracy and his own City Noir.

• The return of conductor Stéphane Denève to lead pianist Jean-Yves Thibaudet and NWS Fellows in a performance of traditional and contemporary French works that included Guillaume Connesson’s A Glimmer in the Age of Darkness.

But NWS' impact on the cultural vitality of South Florida, on the artistic discipline, on the art form itself is perhaps underscored by the remarkable impact on the professional careers of its gifted Fellows. Members of the current Class of 2010-11 Fellows have so far secured positions at the Cleveland and Florida orchestras, the Israel Philharmonic, and at the Boston, Dallas, Kansas City and Milwaukee symphonies, among others. And considering the stability of our 95% placement rate historical average, 2011-12 Fellows will soon follow in joining the more than 700 NWS alumni currently employed at nearly 180 orchestras and institutions in 17 countries.

Operating Budget

	Operating Expenses	Completed Fiscal Year ending 6/30/10
1.	Personnel: Administrative	3,536,589
2.	Personnel: Programmatic
3.	Personnel: Technical/Production	1,420,506
4.	Outside Fees and Services: Programmatic	1,024,826
5.	Outside Fees and Services: Other	1,683,717
6.	Space Rental, Rent or Mortgage	2,630,951
7.	Travel	241,914
8.	Marketing	308,680
9.	Remaining Operating Expenses	2,152,019
A.	Total Cash Expenses	$12,999,202
B.	In-kind Contributions	$70,000
C.	Total Operating Expenses	$13,069,202
	Operating Income	Completed Fiscal Year ending 6/30/10
10.	Revenue: Admissions	1,398,935
11.	Revenue: Contracted Services	115,000
12.	Revenue: Other	7,683,454
13.	Private Support: Corporate	525,000
14.	Private Support: Foundation	1,300,000
15.	Private Support: Other	1,516,000
16.	Government Support: Federal	65,000
17.	Government Support: State/Regional	7,401
18.	Government Support: Local/County	388,412
19.	Applicant Cash
D.	Total Cash Income	$12,999,202
B.	In-kind Contributions	$70,000
E.	Total Operating Income	$13,069,202

Additional Operating Budget Information

No answer provided.

Proposal Budget: Summary

	Proposal Expenses	A. Request	B. Cash Expenses	C. In-kind	Total
1.	Personnel: Administrative	0	3,673,452	0	$3,673,452
2.	Personnel: Programmatic	0	0	0	$0
3.	Personnel: Technical/Production	0	1,503,441	0	$1,503,441
4.	Outside Fees and Services: Programmatic	125,000	1,029,918	0	$1,154,918
5.	Outside Fees and Services: Other	0	1,764,380	0	$1,764,380
6.	Space Rental	0	3,096,905	0	$3,096,905
7.	Travel	0	278,994	0	$278,994
8.	Marketing	25,000	282,694	0	$307,694
9.	Remaining Proposal Expenses	0	2,429,059	70,000	$2,499,059
D.	Total Proposal Expenses	150,000	14,058,843	70,000	$14,278,843
	Proposal Income	A. Request	B. Cash Income	C. In-Kind	Total
10.	Revenue: Admissions		1,488,649		1,488,649
11.	Revenue: Contracted Services		0		$0
12.	Revenue: Other		8,447,430		8,447,430
13.	Private Support: Corporate		661,500		661,500
14.	Private Support: Foundation		1,350,563		1,350,563
15.	Private Support: Other		1,671,391		1,671,391
16.	Government Support: Federal		50,000		50,000
17.	Government Support: Regional		0		$0
18.	Government Support: Local/County		389,310		389,310
19.	Applicant Cash		0		$0
E.	Total Proposal Income	150,000	14,058,843	70,000	$14,278,843

Proposal Budget: Detail

	Proposal Expenses	A. Request	B. Cash Expenses	C. In-Kind	Total
1.	Personnel: Administrative	0	3,673,452	0	$3,673,452
1.1. Marketing, Public Relations and Box Office		0	759,844	0	759,844
1.2. Development		0	1,154,208	0	1,154,208
1.3. Executive, Finance, Technology and Information Systems		0	1,381,508	0	1,381,508
1.4. Musician Advancement and Community Engagement		0	377,892	0	377,892
2.	Personnel: Programmatic	0	0	0	$0
3.	Personnel: Technical/Production	0	1,503,441	0	$1,503,441
3.1. Technical and Production Personnel		0	1,503,441	0	1,503,441
4.	Outside Fees and Services: Programmatic	125,000	1,029,918	0	$1,154,918
4.1. Conductors		100,000	802,053	0	902,053
4.2. Soloists		25,000	223,230	0	248,230
4.3. Other		0	4,635	0	4,635
5.	Outside Fees and Services: Other	0	1,764,380	0	$1,764,380
5.1. Orchestra (Fellowship Stipends)		0	1,764,380	0	1,764,380
6.	Space Rental	0	3,096,905	0	$3,096,905
6.1. Space Rental		0	2,674,905	0	2,674,905
6.2. Utilities		0	422,000	0	422,000
7.	Travel	0	278,994	0	$278,994
7.1. Artists/Orchestra		0	220,431	0	220,431
7.2. Staff		0	58,563	0	58,563
8.	Marketing	25,000	282,694	0	$307,694
8.1. Advertising		25,000	157,081	0	182,081
8.2. Design/Printing		0	54,926	0	54,926
8.3. Postage/Distribution		0	38,235	0	38,235
8.4. Web Design and Other Marketing Expenses		0	32,452	0	32,452
9.	Remaining Proposal Expenses	0	2,429,059	70,000	$2,499,059
9.1. Education and Other Musician Related Expenses		0	543,336	0	543,336
9.2. Concert Production and Related Expenses		0	932,093	0	932,093
9.3. Internet2 Expenses		0	300,841	0	300,841
9.4. Remaining Operating Expenses		0	652,789	70,000	722,789
D.	Total Proposal Expenses	150,000	14,058,843	70,000	$14,278,843

	Proposal Income	A. Request	B. Cash Income	C. In-Kind	Total
10.	Revenue: Admissions		1,488,649		$1,488,649
10-1 Admissions			1,488,649		1,488,649
11.	Revenue: Contracted Services		0		$0
12.	Revenue: Other		8,447,430		$8,447,430
12-1 Major Gifts/AAF Matching Funds			3,953,347		3,953,347
12-2 Investment Income			3,741,628		3,741,628
12-3 Facilities Rental and Other Earned Income			752,455		752,455
13.	Private Support: Corporate		661,500		$661,500
13-1 Corporate Grants and Sponsorships			661,500		661,500
14.	Private Support: Foundation		1,350,563		$1,350,563
14-1 Foundation Grants			1,350,563		1,350,563
15.	Private Support: Other		1,671,391		$1,671,391
15-1 Private Individual Support			1,037,453		1,037,453
15-2 Special Events Proceeds			633,938		633,938
16.	Government Support: Federal		50,000		$50,000
16-1 National Endowment for the Arts			50,000		50,000
17.	Government Support: Regional		0		$0
18.	Government Support: Local/County		389,310		$389,310
18-1 Miami-Dade County Department of Cultural Affairs			354,310		354,310
18-2 Miami Beach Cultural Arts Council			35,000		35,000
19.	Applicant Cash		0		$0
E.	Total Proposal Income	150,000	14,058,843	70,000	$14,278,843

Additional Proposal Budget Information

No answer provided.

Fiscal Condition and Sustainability

Annual fund development efforts produce revenues anticipated to account for 42% of its operating budget in FY 2011, with an equal 42% in operating funds derived from endowment earnings and the remaining 16% in revenue secured as earned income derived from ticket sales, program ads, theater rentals, and performance fees. This operating revenue structure underscores the importance of NWS’ endowment fund to its financial and operational stability.

The NWS Endowment Fund, established in 1991, is included within the net assets of the New World Symphony, Inc. A second endowment, NWS Supporting Foundation, Inc., was established in 1996 as a separate legal entity. In October 2009 it was dissolved and its assets were transferred to the NWS Endowment Fund. The NWS Endowment Fund now comprises 68 separate donor funds, some restricted for specific purposes. It includes 47 new funds established as part of NWS’ capital campaign for its new campus. The total value of endowment funds was $78,353,274 as of February 28, 2011.

The recent economic downturn highlighted NWS’ top fiscal priority: growing its endowment. NWS continuing efforts to secure funds for its capital campaign are therefore necessary to augment its endowment fund for operations – a capital campaign component with a goal set at $90 million.

Prior capital campaign contributions were designated to support the construction of NWS' New World Center and/or to fund an endowment to support the organization’s operations at its new facility. The subsequent approval by the Miami-Dade County Board of County Commissioners of $27 million in funds to support the construction of New World Center – bringing Miami-Dade County's financial contribution to the project to $30 million – satisfied NWS’ capital campaign needs to finance the construction. Therefore, pledge payments and new capital campaign gifts are now designated as a contributions to NWS’ endowment fund, helping finance the operating increases associated with the New World Center.

Evaluation Plan

New World Symphony uses a series of initiative-specific tools and criteria to evaluate and measure the success of its programs, both qualitatively and quantitatively. These include:

• From a performance perspective, concert attendance (including the number of tickets sold, subscription holders, and single ticket buyers) and press coverage of the performances;

• From an artistic perspective, critical acclaim of the performances;

• From the community outreach perspective, the number of schools and students served, and feedback from the parents, teachers, and students with whom we work;

• From an orchestral academy perspective, feedback from coaches, conductors, and artists who work with our Fellows during the year, and the rate of success of Fellows securing professional positions in the orchestral field.

Applicant Accessibility

Question	Response
Does the applicant have policies and procedures (including a complaint process) that address non-discrimination on the basis of disability?	Yes
Does the applicant have a staff person that is responsible for compliance with Section 504 of the Rehabilitation Act, Americans with Disabilities Act and Florida Statutes 553?	Yes (Janet Christie, House Manager & Volunteer Services)
Has the applicant completed the Section 504 Self Evaluation Workbook from the National Endowment for the Arts (linked) in the last 5 years?	Yes

Accessibility

NWS does not discriminate in its admission policy or in the administration of its programs on the basis of race, religion, ethnicity, gender, sexual orientation, marital status, age, or disability. NWS’ new facility will be fully compliant with current access codes and best practices; its design was unanimously endorsed by Florida’s accessibility board during its review as part of the permit process. In addition, Fellows receive special training to reach nontraditional audiences, including those with disabilities, in partnership with regional and national such as VSA arts of Florida.

1) Work Sample DVD
2) Program Book (April-May 2011)
3) 2011-2012 Season Subscription Brochure
4) NWS Fellowship Information and Application 2012
5) NWS Community Engagement Programs and Applications 2010-2011
6) Select Press Coverage and Reviews