11.6.0077 Application
Maitland Art and History Association, Inc.

Applicant Information

Proposal Information

Mission Statement

To attract, foster, and empower artists and art enthusiasts of present and future generations by
• Preserving the unique historical and architectural MAC facility and environment
• Growing it into a landmark destination
• Attracting, fostering and empowering artists and art enthusiasts
• Providing exhibitions, education, galleries, studios and workshops for research and education in art.

Proposal Summary: Goals

1) Preserving the unique historical and architectural MAC facility and environment

Through a strategic, proactive and comprehensive plan, the MAC leadership seeks to conserve André Smith's greatest creation: the buildings, imbedded sculpture, courtyards and surrounding grounds of the former Research Studio (RS). We seek to recreate the environment that characterized the RS in its heyday (1937-1956), where artists can create, gather, and share their artistic endeavors, with a new twist that includes a much greater and fully involved public presence.

2) Growing it into a landmark destination
The MAC leadership seeks to explore and achieve National Landmark status over the next several years. This will make MAC one of the few National Landmarks in Florida, and will fully and officially recognize the historic importance of Smith's art colony.

This status, built on MAC's current inclusion in the National Register of Historic Places and State of Florida Historic Site lists, will allow for continuing public and private support for the institution.

3) Attracting, fostering and empowering artists and art enthusiasts

Through high-quality, innovative programming, MAC seeks to broaden its audience, while retaining its traditional bases of support. These include international, national, and local artists and art patrons, as well as new audience components including culturally diverse, challenged, and underserved segments of the population.

4) Providing exhibitions, education, galleries, studios and workshops for research and education in art

MAC organizes art exhibitions, classes, workshops, lectures, and special events that above all else recognize and reward excellence in the visual arts.

Proposal Summary: Objectives

Explore and achieve National Landmark Status in the next 4 years.

Build new partnerships with fellow cultural partners, both local and national.

Research and apply for national historic preservation grant opportunities.

Present a schedule of art exhibitions that highlight international, national, and local artists deemed to meet the standards of aesthetic, educational, and/or cultural/historic excellence set forth in the mission.

Research and document the permanent collection, which includes primarily works by André Smith, the Bok Fellows and related artists.

Develop and implement a comprehensive marketing/branding plan to enhance the reputation of the institution nationally.

Develop a studio assistant/internship program.

Increase new memberships while maintaining retention of current membership.

Seek opportunities to promote the Center's image nationally.

Develop a capital campaign for future facility expansion.

Proposal Summary: Activities

• Present no less than four (4) gallery exhibitions per year.
• Present special events, lectures, and other programming for the public
• Continue to offer a broad spectrum of studio art classes
• Offer a minimum of six (6) workshops per year
• Continue the conservation of the buildings and grounds
• Continue to recruit, train and maintain a group of docents for interpretation of exhibits, facilities, and collections.
• Continue presenting gallery walks, lectures, workshops, and seminars along with exhibitions for the general public.
• Research, document, and conserve works in the permanent collection
• Centralize archives, including architectural drawings, photographs, and correspondence
• Continue to maintain Art Reference Library Collection
• Continue to regularly survey membership and related audiences
• Seek placement of articles on Andre Smith in national publications
• Conduct events for Maitland and Central Florida area businesses to introduce them to the Center and seek their support
• Present an annual orientation program for all Trustees.

Narrative: Proposal Description

The Maitland Art Center is a place for artists and students to explore their talents, and enhance their skills. MAC's exhibitions and programming engages audiences from the community in the unique expressions of visual artists. In a serene setting this dynamic institution is devoted to the study and display of fine art. The Maitland Art Center provides changing exhibits of contemporary art in its galleries and outstanding instruction by professional artists in its studios. Its fine programs, unique architecture and attractive grounds invite a diverse group of visitors and residents to enjoy and participate in the arts. The Center consists of 23 buildings on just under 5 acres of property. Each year MAC offers dozens of classes in a wide variety of art disciplines taught by dozens of qualified artists. Over 64,000 people annually participate in MAC's activities.

Annually the Maitland Art Center provides a variety of exhibitions, educational classes, and special events for the artists and audiences in our community. MAC offers 6 to 8 changing exhibitions and quarterly sessions of studio art classes in many art disciplines each year.

A main thrust of the Center's exhibition schedule is to promote the works of the Center's founder, André Smith, the Bok Fellows (artists who were invited to live and work at the Center 1938-1956), as well as local and regional artists, emerging and established. MAC also seeks out partnerships with other local organizations to produce collaborative exhibitions like those with the Asian Cultural Association of Central Florida (Art of Ganesh), and Hispanic businesses – La Prensa, Banco Popular, etc. (Mascaras: Puerto Rican Carnival Masks).

Quarterly sessions of studio art classes are offered each year. Children's classes are offered for 6 weeks per session and are offered 8 times a year. Exhibitions at MAC are a part of its educational programs with the Orange County Public School System. The Center is an approved field trip site for 4th and 5th grade students in Orange County and MAC is host to nearly 1,200 Orange County students annually through this program.

MAC annually sponsors one $500 scholarship as part of the High School All State Art Competition. One winning Orange County student selected at a juried competition at the Florida State Fair receives $500 from the Center to pursue their artistic gifts through education or other student needs.

With each changing exhibit the Center plans and implements specific educational programming to augment the exhibit. These elements may include lectures, demonstrations, workshops or ancillary art presentations such as music and film presentations.

MAC produces 3 to 4 special events each year including the Annual Children's Art Festival, concerts, art travel tours, art auctions and more. The Children's Art Festival is an event for children held on the grounds of the Center. Children participate in Make-it, Take –it art activities that allow children to engage in hands-on creativity, and free performances and demonstrations by a variety of local Maitland organizations. MAC also sponsors an annual Easter Egg Hunt each year at the facility for community children.

The Center hosts a Lecture Series of up to 6 lectures per year and offers "Gallery Walks" with exhibitions when the artist/s are available. A weekly Sketch Club is offered to all who wish to learn to draw the figure. This is an intensive 3 hour weekly session.

All of these programs and events serve to advance the Center's mission to promote knowledge, education, and growth of the arts.

The Center hosts lectures periodically and offers "Gallery Walks" with exhibitions when the artist/s are available. A weekly Sketch Club is offered to all who wish to sketch the human body. This is an intensive 3 hour weekly session.

Over the years MAC has purchased and been gifted hundreds of works of art for the permanent collection. Most were Andre Smith works, and donations of work from artists associated with MAC as well as local Florida artists.

MAC also offers the Maitland Art Center Traveling Exhibition Service (MACTES), which in the past has offered exhibitions to other institutions at a greatly reduced rental fee. In the current economy MAC has been offering these exhibits for free to other nonprofit exhibitors. These traveling exhibitions are drawn from the Centers permanent collections.

PLEASE SEE SUPPORT MATERIAL NEWSLETTERS FOR COMPLETE CLASS SCHEDULES AND EXHIBITION SCHEDULES.

UPCOMING EXHIBITION SCHEDULE:

The MATRIX: André Smith's Prints and Beyond: May 7 –July 4, 2010
Associated programs: Orland Museum of Art/First Thursdays entry: Printmakers Unite! June 3

William Vincent Kirkpatrick: American Impressionist: July 16-Sept. 5, 2010

Exquisite Harmony: Elizabeth St. Hilaire Nelson: Sept. 10 –Oct. 24, 2010

ARTIST/ARCHITECT : Richard T. Reep, AIA, Curator: ?Nov. 5 –Jan. 2, 2010-2011

Narrative: Culture Builds Florida's Future

1. Strengthening the Economy

   Central Florida is a wonderful tourist destination. In addition to attending theme parks, people are also interested in cultural activities and sites. The Maitland Art Center, through it outreach to tourists, enhances their experience and expenditures in the area.

   Studio art classes are offered four times a year and include a tuition fee. The instructors receive 60% of the income and the Center receives 40%. Average tuition fees per adult class are $115, and children's classes average $90. These programs provide valuable employment for local artists and add to the economic impact of the organization in the local community.

   The Center also partners annually with a number of local art and craft organizations, including Toys for Tots, the Central Florida Orchid Society, the Central Florida Watercolor Society and the Florida Canary Fanciers, among others.

2. Learning and Wellness

   The ever-stretched public school system in Florida continues to struggle and funding for arts programs continues to decline. MAC helps fill this void by providing life long learning opportunities all year long, every year.

   Quarterly sessions of studio art classes for adults and children are offered each year. Children's classes are offered for 6 weeks per session and are offered 8 times a year. Exhibitions at MAC are a part of its educational programs with the Orange County Public School System. The Center is an approved field trip site for 4th and 5th grade students in Orange County and MAC is host to nearly 1,200 Orange County students annually through this program.

   MAC annually sponsors one $500 scholarship as part of the High School All State Art Competition. One winning Orange County student selected at a juried competition at the Florida State Fair receives $500 from the Center to pursue their artistic gifts through education or other student needs.

   With each changing exhibit the Center plans and implements specific educational programming to augment the exhibit. These elements may include lectures, demonstrations, workshops or ancillary art presentations such as music and film presentations.

   MAC produces 3 to 4 special events each year including the Annual Children's Art Festival. Children participate in Make-it, Take –it art activities that allow children to engage in hands-on creativity, and demonstrations by a variety of local Maitland organizations.

   We are finalizing plans to have the Lighthouse for the Blind bring visually challenged people to our current exhibition, Concrete Realities. This wonderful exhibit of André Smith Sculpture will allow a hands-on experience for this population of art lovers.

3. Building Leadership

   MAC is implementing a program with the Crummer School of Business at Rollins College that places future business leaders on nonprofit boards.

   MAC was instrumental in developing the Eatonville-Maitland Cultural Alliance. Six cultural institutions joined together to work on projects and cross promotion of member's programming and organizations. These institutions are the Association to Preserve Eatonville Community/Zora Neale Hurston National Museum of Fine Arts, the Audubon Center for Birds of Prey, the Enzian Theater/Florida Film Festival, Holocaust Memorial Resource & Education Center, and the Maitland Historical Society and Museums. Annual information brochures are produced and distributed at all member organizations and events, and discount exchanges are developed between member organizations.

   Earlier this year, the Maitland Art Center and the Maitland Historical Society created a combined task force to explore the possibility of a strategic alliance that would allow the organizations to go beyond their shared status as historic properties. United Arts of Central Florida is facilitating these discussions with financial support from The Community Foundation of Central Florida and the City of Maitland. Potential benefits would include cost efficiencies, enhanced branding and marketing opportunities, and integrated, interdisciplinary programming. We have discovered that there is a wealth of possibilities for these two organizations to work more closely together to better serve the local community. We are currently in the final stages of these discussions and look forward to creating an alliance that will achieve the long-term strategic goals and missions of both organizations.

4. Design and Development

   The Maitland Art Center was placed on the National Register of Historic Places, in recognition of its historic significance on November 17, 1982 by the National Parks Service and is now seeking National Historic Landmark Status with the Historic American Buildings Survey under the National Parks Service. The work was begun in 1980 with 26 measured architectural drawings now on file with HABS.

   The Art Center is one of the few surviving examples of "Mayan Revival" or fantasy architecture in the Southeast. The Center is recognized by the State of Florida as an historic site. It features motifs drawn from the ancient cultures of Mesoamerica, and includes 23 separate structures linked by beautiful gardens and courtyards. The Center consists of 23 buildings on under 5 acres of property. It was constructed in the late 1930s as an artist colony. These facilities were originally used as individual artists living studios and now serve as classrooms, exhibition galleries, storage and administrative offices.

   Garden Design Magazine has agreed to re-design and re-build three gardens on the MAC grounds at no cost as part of their Garden Design Gives Back program, secured with the help of Associate Board Past-President, Ami Colee. The design has been approved and construction documents are underway with installation by year-end or shortly thereafter.

Narrative: Marketing and Promotion

Under the leadership of First Chair Roger Pickar, and the support of Program Coordinator Gloria Capozzi, the Marketing and Resource Development Committee began work on a comprehensive marketing plan prepared and compiled with input from more than twenty marketing experts and professionals, staff and Board of Trustees members. This first-of-its kind plan for the Maitland Art Center will serve as an operational template for all future marketing. The Marketing Committee also started work on restructuring the Maitland Art Center's web page with the support and participation of interns from the University of Central Florida and Full Sail University.

MAC maintains relationships with local press and media correspondents as well as with visual art targeted media and publications. The Center regularly distributes press releases to a large local media list, as well as to visual arts media. MAC also purchases advertising (O'Arts Magazine, Orlando Sentinel and
Watermark) and engages in in-kind advertising with other local organizations. MAC engages in cross promotional activity with its Eatonville-Maitland Cultural Alliance members.

Hispanic staff members at MAC have helped us develop a new approach to target marketing of the large local Hispanic community. MAC has initiated contacts with Spanish speaking media, including La Prensa and El Nueva Dia.

The Center produces flyers, posters and brochures about event programming as well as direct mail postcards for exhibits and special events. A monthly e-newsletter is produced and distributed. The web site www.maitlandartcenter.org is a very important communication tool for students and audiences including complete class schedules. The website is being redesigned and upgraded with a partnership with the AdLab and the University of Central Florida.

MAC also has an extensive rental program for its facilities. These rental events (weddings, receptions, and special events) serve not only to provide earned income for the organization but just as importantly serve to bring over 20,000 people annually to the Center who may have never been there before. This unique opportunity brings thousands of people to the Center each year who may then take an interest in its programming and activities.

Narrative: Personnel and Partners

Margaret Anglin, Interim Executive Director: In January 2009, James Shepp retired after 25 years as the Executive Director of MAC. The Board is currently preparing a search committee to launch a national search for a new Executive Director.

Richard D. Colvin, Curator: Mr. Colvin is Curator of exhibitions and collections, formerly of Maitland Art Center Traveling Exhibition Service (MACTES), and the Center's permanent collection since 1998. He holds a B.A. in Studio Art from Rollins College and is a past member of SEMC and NAME. Prior to being promoted to the Curator of Collections he served as the Community Relations Coordinator for MAC and prior to coming to MAC he was the Exhibition Designer for the Cornell Fine Arts Museum in Winter Park.

Anne E. Colvin, Education Coordinator: Education Coordinator at MAC since 1983. She holds a B.A. in Art History, University of Central Florida, A.A. degree in Visual Arts and History from Valencia Community College.

Gloria Capozzi, Program Coordinator: Ms. Capozzi has served in this position since 2005. She holds B.S. in Finance from Pennsylvania State University. She has an extensive employment history in marketing and public relations.

SAMPLE FACULTY: FOR A COMPLETE LISTING PLEASE REFER TO SUPPORT MATERIALS.

AHLIN: educated at Boston University, Corcoran School of Art + Design, Washington, DC, and The Smithsonian Institution in Oriental brush painting. She is a full-time artist and frequent juror of watermedia competitions. Her work can be seen at The Watergate Gallery, DC , the Lupine Gallery on Monhegan Island, Maine and at AHLINART.blogspot.com.

SUSAN BACH: BFA Pratt University, Brooklyn NY, Penland School of Crafts, Penland NC. Teaching positions, Florida Central Academy. Orland Bureau of Recreation, Valencia Community College and Crealde School of Art. Work exhibited and represented throughout Florida and California.

FLORIDA HUMANITIES COUNCIL: ZORA TOURS
In connection with the Florida Humanities Council and sponsored by a grant from the NEA, this program in association with the "Legacy of Zora Neale Hurston" series for educators nationwide, is held at Rollins College with significant portions in Eatonville, Hurston's one-time home. For four weeks each summer, MAC makes available in its Germaine Marvel Building an exhibition entitled Connecting André Smith and Zora Neale Hurston: Maitland and Eatonville as Joining Communities, consisting of paintings by Smith from Zora's time in Eatonville, c.1940s, as well as interpretative panels. A guided tour and lecture is provided by MAC staff for more than 80 teachers as part of the program.

The Center also partners annually with the Central Florida Orchid Society, Performing Arts of Maitland, and others to provide a space for their events. In addition, the MAC often offers its facilities free to community organizations and members to hold meetings and other events. Many of these events in partnership with other local organizations draw persons to our institution who might not otherwise visit on their own.

Our formal relationship with the Orange County Public Schools has been in effect for about 20 years. In these difficult economic times we have found that partnering with caterers, photographers, advertising companies, printers, etc we are able to reduce our costs and enhance the quality of our marketing and events.

We are currently in formalized meetings to establish a formalized strategic alliance with the Maitland Historical Society.

Proposal Estimates

Estimated Counties served

• Orange

Narrative: Assessment and Planning

"The artist's job is to explore, to announce new visions and to open new doors" – this inscription is the mission Andre Smith created at the Maitland Art Center In 1937. This guiding principle drives programming and administration at the Maitland Art Center.

The founder of the Maitland Art Center, Jules Andre Smith (1880-1959), left a legacy that has significantly contributed to American art, culture, and history. Educating and celebrating that legacy enhances the quality of life in the Central Florida community. The Center has become an integral part of the community receiving tens of thousands of visitors annually, conducting art classes year-round, sponsoring exhibits for emerging and established artists, organizing a variety of community events, and hosting hundreds of private functions for the surrounding community.

At a time when arts education is declining in our schools, the Maitland Art Center helps fill the gap by welcoming over 1,200 students from the surrounding counties. These students participate in field trips for docent conducted tours of exhibits, learn about the unique architecture of this national historic property, visit with artists in their studios, and produce rubbings of the cement carvings surrounding the Center.

The Board of Trustees recently developed a new strategic plan for the future of the Center. The plan may eventually include new gallery space, larger classrooms, a student gallery, and more offices, meeting and conference rooms in order to serve the artist community better.

The studio art classes and workshops continue to serve the community (well over 500 students annually), through the instruction of both the basics of art –drawing, painting, sculpture – as well as more specialized interests like crafts, yoga, digital photography, and much more. In the Fall Quarter which just ended, 95% of our students rated the classes provided as excellent.

Children's Art Festival : This signature event at the Maitland Art Center is one of the single greatest opportunities for positive awareness for the Center. The annual Festival is a free all day event held on the grounds of the Maitland Art Center, designed to introduce children and their families to the many offerings of the MAC and the Maitland Community. Well over 700 attendees enjoy art exhibitions, activities, lectures, and much more. Children participate in hands-on art activities, and view free performances and demonstrations by a variety of local Maitland organizations. For this event, MAC partners with the Maitland Historical Society, Fire and Police Departments, Audubon House, and many more cultural partners. The event increases in size and impact every year as additional project partners are developed and added to the event. MAC faculty in the various art disciplines offered quarterly at the Center have their studios open to provide hands-on activities to the visiting children and their parents. This free event allows families to experience and learn about the many educational opportunities that are offered on a year-round schedule for adults and children, beginner through advanced, at the Center. For many attending, this is their first exposure to the programming offered to the community by the Maitland Art Center. Depending on the time of year of the event and the weather, attendance has increased each year. The first event drew more than 900 visitors, 97% of them first time visitors to the MAC.

Narrative: Proposal Impact

The Maitland Art Center serves the larger area known as Central Florida, with specific target populations located in Orange County. The Central Florida area supports a diverse population of more than 3 million with 1.8 million located in the Metro Orlando area. The diverse audience is comprised of 66% white, 17% Hispanic, 13% African American, 3% Asian and 2% other. In addition the senior citizen population ranges from 15% to 33% and is represented by a range because many seniors are winter only residents. The median age for the area is 35.5. The median income is $55,351. Orange County's population is 58% white, 18% African American, .3% Native American, 18% Hispanic, 3% Asian, .1% Pacific Islander and 2% other. The Center's location in Maitland has a population of 12,019 with 81% white, 10% African American, .1% Native American, 6% Hispanic, 2% Asian and 1% other.

The Center's life began as a haven for artists and the exploration of modern art. Today it is an integral part of the community receiving tens of thousands of visitors annually, conducting art classes year-round, sponsoring exhibits for emerging and established artists, organizing a variety of community events, and hosting hundreds of private functions.

Those participating in MAC interactive programs develop an age appropriate understanding of the visual arts. According the National Endowment for the Arts, American adults who attend art museums, art galleries, or live arts performances are far more likely than non-attendees to vote, volunteer, or take part in community events. According to studies citizens who are active in cultural organizations are twice as likely to classify the quality of life in the community as excellent.

Current studies on learning indicate that when people construct their own knowledge through active discovery, more long-term learning takes place. Participants will have higher self-esteem as they can see and experience the product of their labor and participation. Success leads naturally to a desire for more opportunities to showcase their talents and set higher goals for themselves. Increasing knowledge and expectations give these people a reason to feel proud of their accomplishments.

In addition to quality of life issues "[t]here is considerable research pointing to the significant contribution that cultural opportunities make to children's social and cognitive development. According to educational researchers Shirley Brice Heath and Elisabeth Soep: "young people in arts programs are 25% more likely to feel satisfied with themselves, twice as likely to win an award for academic achievement and 31% more likely to say they plan to continue education after high school." The Getty Education Institute for the Arts reports that "students who have four years of art and music education score 59 points higher on the verbal SAT and 44 points higher in math. The enhanced social and cognitive development that this type of arts education provides should culminate in better overall academic performance by participants in school settings.

In November 2009 the Education Department began to partner with LightHouse, Inc., in order to serve the visually impaired with both exhibition and facility tours. Other outreach efforts to the disabled communities are in the planning stages.

Narrative: Education and Outreach

Our adult art classes are provided year round and at a variety of hours in order to reach seniors, working adults and others. In addition we have many workshops, gallery walks, exhibitions all which serve to provide lifelong learning to adults. In addition, the Board of Trustees has recently adopted a new marketing plan a portion of which will involve outreach in the community to ascertain additional community needs.

Exhibitions at MAC are a part of its educational programs with the Orange County Public School System. The Center is an approved field trip site for 4th and 5th grade students in Orange County. Student field trips divide students into small groups of 20-25. One group is led by a trained docent to view the current changing exhibit and following an introductory presentation are encouraged verbalize their impressions of the works on display. A second group visits with one of the working artists in their studio to experience the art creation process first hand. The third group is led by a trained docent on a tour of the grounds of the center to learn about its unique architecture. Each group cycles through each of the three the carved and cast concrete elements in the unique flooring of the Center. In this way each student leaves with not only greater understanding of the artist's journey, but their own personal piece of artwork to remember and enhance the experience.

Children's art classes are offered for 6 weeks per session and are offered 8 times a year. During the summer months, the children's classes meet three times a week for two weeks to allow for family vacation plans, and depending on the public school system schedule, three or four summer sessions are offered.

MAC also produces the Annual Children's Art Festival. This free annual event for children is held on the grounds of the Center. Children participate in hands-on art activities, and free performances and demonstrations by a variety of local Maitland organizations. MAC also sponsors an annual Easter Egg Hunt each year at the facility for community children.

MAC annually sponsors one $500 scholarship as part of the High School All State Art Competition. One winning Orange County student selected at a juried competition at the Florida State Fair receives $500 from the Center to pursue their artistic gifts through education or other student needs.

With each changing exhibit the Center plans and implements specific educational programming to augment the exhibit. These elements may include lectures, demonstrations, workshops or ancillary art presentations such as music and film presentations. These programs can be especially enlightening when the exhibit is the result of a partnership, such as the recent ART OF GANESH sculpture/folk art exhibit that was produced in cooperation with the Asian Cultural Association. Efforts like this can lead to greater cultural harmony and understanding throughout the community.

Operating Budget

Proposal Budget: Summary

Proposal Budget: Detail

Proposal Summary: Evaluation Plan

Maitland Art Center currently conducts regular visitor/member surveys via e-mail and visitor intercept surveys at events. Survey results are compiled and presented for Board and staff review and used to make ongoing improvements and adjustments in exhibit presentation and audience satisfaction. Attendance records are kept institution-wide. All print and media broadcast coverage of MAC activity is reviewed and analyzed. Class enrollment and revenue is analyzed and reviewed quarterly as are fund raising efforts. In addition the Center regularly reviews and adjusts its Strategic Plan.

Narrative: Applicant History

In the serene setting of historic Maitland, there is a dynamic institution devoted to the study and display of fine art. The Maitland Art Center provides changing exhibits of contemporary art in its galleries and outstanding instruction by professional artists in its studios. Its fine programs, unique architecture and
attractive grounds invite visitors and residents to enjoy and participate in the arts. The Center consists of 23 buildings on under 5 acres of property. It was constructed in the late 1930s as an artist colony called the Research Studio. These facilities were originally used as individual artists living studios and now serve as classrooms, exhibition galleries, storage and offices and serve nearly 65,000 students, patrons and guests each year.

The Center is a unique complex of studios, galleries, courtyards and gardens on Lake Sybelia and was designed and built by André Smith (1880-1959). The Research Studio, as it was then called, included studios and living quarters for artists, and in 1937 was one of only three art galleries open to the public in Florida. Mary Curtis Bok offered a gift of a "...'laboratory' studio to be devoted to research in modern art." André Smith presided over all the studio's activities while working on his own creative endeavors. Artists living and working here included such notables as Ralston Crawford, Milton Avery, Ernest Roth, Charles Prendergast, and Doris Lee. In 1982, the Center was entered on the National Register of Historic Places.

The Center raised $1,600,000 between 1982-1988 to renovate the historic property for use as classrooms, exhibit galleries and administrative offices that now make up the Maitland Art Center. In 1986, the Center developed a Traveling Exhibition Service (MACTES), an outreach program, which provides exhibits to smaller institutions nationwide at moderate rental fees. Seven of the exhibits are drawn from the Center's permanent collection and five promote individual regional and national artists.

The Center is now seeking National Historic Landmark Status with the Historic American Buildings Survey under the National Parks Service. The work was begun in 1980 with 26 measured architectural drawings now on file with HABS.

The Board of Trustees recently developed a new strategic plan for the future of the Center.

Narrative: Sustainability

In 2008, the Maitland Art Center celebrated 70 years since its founding in 1938. For the past 25 years the Maitland Art Center has operated in the black with no debt incurred.

In 2009 the Board of Trustees set out to undergo a comprehensive strategic plan that included input from the Associate Board and staff with the goal of revisiting the Purpose, Mission, and Vision of the Maitland Art Center. The result was a completely revised board structure led by individual committees, renewed energy, and clearly defined values. Under the new committee structure and the leadership of Nominating and Board Development Committee Chair, Sara Segal, the Board of Trustees implemented a complete review of its bylaws and all policies affecting the Maitland Art Center. Their efforts resulted in a new Trustee Commitment Policy and implementation of a tracking system for attendance, participation and financial obligations of its members. The Board of Trustees recruited new Trustees with needed expertise in finance, marketing, communications, construction and design and executive management.

The Maitland Art Center is in a truly unique position as the facility is owned by the City of Maitland and held for the State of Florida as a Public Trust. This arrangement was established by court order in the late 1960s. The court order states that the City is responsible for the maintenance of the facility and that the facility can only be used for cultural purposes. This agreement has provided MAC with a secure funding base for decades to support the facility maintenance and organizational staffing.

Narrative: Fiscal Stability

For the past 25 years the Maitland Art Center has operated in the black with no debt incurred. The Center has a small endowment of approximately $274,000, as well as a 90-day Reserve fund. The Art Center's general operating fund has grown from $68,000 in 1982 to about $700,000 currently.

In 2008, the Maitland Art Center celebrated 70 years since its founding in 1938. The James G. Shepp Preservation Fund was established as part of the celebration to assure that the buildings are cared for and respected in a manner befitting André Smith's original vision. Preservation of this architectural treasure is an ongoing commitment of the organization.

In 2006 the Center received a $12,000 grant from Sumner G. Rand Foundation for physical improvements to the multi-purpose facility. In January 2006 the Maitland Art Center announced plans to develop a Capital Endowment Fund for future expansion of the facility. The goal is to raise $125,000 over the following three years in celebration of the founder's 125th birthday. The fund is currently at about 20 % of its goal.

MAC continues to seek experts in fundraising and art education, as well as corporate partners, arts professionals and Trustees of national reach and stature. To that end, we joined the Rollins College Philanthropy Center as well as the Community Foundation of Central Florida Donor/Edge Program, offering expanded access to training, information, and fundraising support.

Each month the City of Maitland provides cash support which covers a portion of the staff salaries, monthly utilities, and a small amount for repair and maintenance costs. This support represents approximately 45% of the organization's income annually. In addition, earned revenue including
facility rentals, tuition fees, kiln fees, museum stores and MACTES traveling exhibit revenues provide nearly 34% of the organization's revenues each year. Other support is generated through membership dues, an annual fund drive, special events and annual grants from United Arts of Central Florida. MAC
is also fortunate to have a significant in-kind contribution of services for printing and other programming materials.

Maitland Art Center activities are supported by memberships, underwriting, contributions, facility rentals, grants from United Arts of Central Florida, DCA/ Florida Arts Council, and an Endowment Fund. Support from the private sector is the single most essential ingredient for assuring the future of the Center. Membership is open to all.

Narrative: Collection Summary (GPS Collecting Museums only)

1. The Maitland Art Center is the repository for a number of significant collections, including the artworks of the Center's founder, visionary artist and architect André Smith (1880-1959). Smith's career as an etcher, painter, and sculptor is celebrated in perpetuity at MAC, the center of the artist's activity in his later years. The architecture of the MAC is itself a monument to Smith's vision. He designed and actually cast and/or carved much of the imbedded sculpture throughout the grounds.

2. In February 1982, the Center underwent MAP I of the American Association of Museums. Early in 1983, the Center received the Surveyor's Report and undertook the immediate process of implementing that report. In 1985, the vault was completely renovated with the proper HVAC mechanical support systems, storage racks, flat files and shelving. Several dedicated storage areas are used to house the collection, only a small portion of which are on display at any time..

The architecture of the Art Center was the subject of a comprehensive conservation effort in the mid-1980s. However, many new efforts are underway, including a comprehensive re-organization of storage, cleaning/painting, new roofing, inventory/planning for window repair, HVAC systems and much more.

THE PRIMARY COLLECTION includes the following classification of artworks by Andre Smith: (over 2,000 objects).
1. Paintings
2. Prints (etchings, drypoints, etc) and drawings
3. Sculpture (both freestanding and imbedded in the MAC architecture)
4. Archival materials (books, plays, manuscripts, etc.)
5. Other

THE SECONDARY COLLECTIONS: (over 1,000 objects)
1. Artworks (mostly 2-dimensional) by Bok Fellows (defined as artists who lived and worked at the Art Center between 1938 and Smith's death in 1959), and other Smith associates.
2. Artworks (of all kinds) from the 27 year exhibition history of the MAC since 1980, mostly Central Florida artists.

MAC's collection registration methods are drawn from the classic source, Dorothy Dudley's "Museum Registration Methods," and include files for each object, with collection record sheets, provenance, and photographic records. In recent years these records have been duplicated in a computer database. The d-base includes all file information, photographic links, and is both searchable and relational. This process is more than 50% complete.

Applicant Accessibility

Narrative: Accessibility

In 2001 MAC began a program oriented toward the assisted living communities in our area by providing free art demonstrations at their facilities. These efforts also helped to introduce MAC to this special population and resulted in special tours developed for this audience to introduce them to gallery exhibitions and the unique architectural features of the Maitland Art Center.

The Center's facilities are handicapped accessible and special programming and tours are offered for special needs patrons including the visually impaired on request. MAC is working to create a stronger partnership with those with visual impairments. Our historic artistic facility with its concrete sculptures is a very accessible art experience for the visually impaired.

The Metro Orlando area is home to a wide variety of ethnic and culturally diverse populations. The oldest minority community is the African American, the largest is Hispanic and the fastest growing is the Asian Community. The Maitland Art Center makes efforts to reach these minority communities by providing special exhibit programming targeted at specific minority communities. Examples of these efforts are evident in MAC's exhibit schedules, which have included exhibits such as MASCARAS, which featured Puerto Rican festival masks, THE ART OF GANESH, which featured the work of Indian artists, and THE SEMINOLES, which featured Native American objects. MAC has initiated contacts with Spanish speaking media, including La Prensa, and El Nueva Dia in an effort to reach this important ethnic community. MAC hopes these efforts will also lead to new partnerships like the one MAC has developed with the Asian Cultural Association with local Hispanic organizations.

1. Letter from Interim Administrator

2. Exhibitions (invitations)
a. Mascaras
b. The Art of Ganesh
c. The Seminoles
d. RS21- The Research Studio in 21st Century

3. Special Events
a. Dining with the Artist (invite- fundraiser)
b. ArtsFest/Colors of Courage (photo gallery)
c. 7th Annual Children's Art Festival- Wild about Native Americans (photo gallery)
d. Event exit survey

4. Education
a. Adult & Children's Studio Art Classes listings
b. Faculty bios
c. School tours(photo gallery)
d. Class Evaluation

5. Support Letters
a. City of Maitland
b. Orange County
c. Maitland Historical Society
d. Asian Cultural Association
e. Arts & Cultural Alliance of Central Florida

6. Press Materials
a. El Sentinel- September 2008 Vida Toco Toco Toco Vejigantes en Orlando
b. Khaasbaat (newspaper serving Indian Americans in Florida)
c. Orlando Sentinel -January 2009 Landmark decision? Will an art center be recognized and renovated?
d. Reflections Magazine – Spring 2009 The Art of André Smith
e. Orlando Sentinel -March 2009 Meet the enigmatic, authentic Seminoles Florida Flashback
f. Orlando Sentinel -July 2009 RS21- Makes Art Center alive again

7. Long-Range Plan and Status Report (Strategic Plan)
8. Annual letter from the President of the Board of Trustees
9. Organizational Chart
10. List of Board Members
11. In-kind Detail