11.6.0211 Application
Miami City Ballet, Inc.

Applicant Information

Item	Response
Corporate Name	Miami City Ballet, Inc.
DBA Name	N/A
Federal Employer ID	59-2578534
Principal Address	2200 Liberty Avenue Miami Beach, FL 33139-1641
County	Miami-Dade
Applicant Email Address	Viena@miamicityballet.org
Grant Contact	Viena Howe, Foundation & Goverment Relations Manager
Authorized Official	Pamela N. Gardiner, Executive Director
Website	www.miamicityballet.org

Proposal Information

Item	Response
Application #	11.6.0211
Program	General Program Support
Proposal Type	Discipline-Based
Funding Category	Level 3
Discipline	Dance
Applicant is requesting REDI waiver	N/A
Residency Contact Hours	N/A
Proposal Period	7/1/2010 - 6/30/2011
Proposal Title	Miami City Ballet's 25th Anniversary Season
Proposal Synopsis	During 2010-2011, Miami City Ballet (MCB) will celebrate its 25th anniversary season with programs in Miami-Dade, Broward, Palm Beach and Collier counties. The season will feature four Company Premieres. To complement the repertory, the in-house Open Barre series and family-friendly Ballet for Young People will return. In addition, educational and outreach programs will continue in partnership with MCB School, benefiting thousands of individuals in the tri-county area.

Mission Statement

Miami City Ballet's mission is to preserve and produce dances of the highest quality and to dance them as well as they can be danced, thereby creating for our audiences transcendent moments in the theater that illuminate the human experience.

Proposal Summary: Goals

1) CONTINUING ITS ARTISTIC GROWTH, THEREBY SOLIDIFYING ITS STATURE AS A LEADER IN DANCE

• MCB's programs support its mission to preserve and produce dances of the highest quality and to create transcendent moments in the theater. Although the artistic heart of MCB is rooted in the George Balanchine style and repertory, MCB's dancers are trained to articulate a spectrum of styles. The repertoire includes works by other distinguished choreographers such as Jerome Robbins, Sir Frederick Ashton, Antony Tudor, Paul Taylor, Twyla Tharp, Christopher Wheeldon, and additional masters. The Ballet seeks to grow its repertoire with works by a wide range of choreographers whose styles are compatible with the Balanchine aesthetic and to acquire other large-scale ballets.

• MCB is considered one of the top dance companies in the nation. Continuing its artistic growth not only strengthens the Company, but also allows it to remain competitive among its peers. Serving as a leader in the dance field promotes the region as an attractive and respected cultural destination beyond common stereotypes. MCB hopes to accept additional tour invitations, as financially feasible.

2) ENSURING THE COMPANY'S LONG-TERM FINANCIAL STABILITY

• Having a solid financial foundation for the Company as it moves into its 25th year is important to the future of the organization. Administrative costs remain a small percentage of total expenses, the majority of which are directly related to production. The board is composed of several new members who have helped invigorate the group of leaders with new ideas and approaches toward fundraising.

3) ENSURING MCB SCHOOL'S STATURE AS A LEADER IN PRE-PROFESSIONAL DANCE EDUCATION

• MCB School trains the next generation of dancers for Miami City Ballet and other companies worldwide, while preserving the art form. It also promotes the accessibility of a dance education for highly-talented children from all backgrounds and economic circumstances and provides outreach programs for underprivileged boys and girls.

Proposal Summary: Objectives

Instructions to the Applicant

Describe proposal objectives. Objectives are specific measurable ends that are achievable within a time frame and mark progress towards achieving an associated goal(s). Objectives should be clear targets for specific action (activities) and mark measurable steps towards reaching a goal.

Example: Increase the number of Leon County community members age 75 and older that participate in visual art and science classes at the XYZ Museum during fiscal year 2008-2009 by 25%.

MCB will work toward its long-term goals by addressing the following objectives during FY11:

1) PRESENTING DANCE MASTERWORKS, COMPANY PREMIERES:


• In FY11, MCB will present four Company Premieres. These masterpieces support MCB's commitment to bringing inspiring classical and modern dance to the community by presenting rarely or never-before-seen works. The Ballet will be the first outside of Paul Taylor Dance Company to perform Taylor's Promethean Fire and is one of four American companies to perform Cranko's Romeo and Juliet – a long-time goal for MCB. The New York Times wrote that Cranko's staging is "arguably the best dance treatment of Prokofiev's celebrated ballet score."

  It is also the Ballet's intent to have FY11 performances accompanied by an orchestra. Doing so enhances the programs, and critics and patrons alike take note of these transcendent moments in the theater that enrich the overall experience.

2) INCREASING CONTRIBUTED/EARNED INCOME:


• Miami City Ballet is actively working during a weak economy to increase contributed and earned income through marketing, programming and development efforts. The Company has implemented contingency planning that is helping it navigate the turbulent economy in a fiscally-responsible manner, while also planning ahead for the 25th anniversary season. A development and marketing plan is being sculpted for completion in spring 2010 to help increase revenue by strategically building upon the excitement of the year and premieres. Ticket prices have remained flat for two years and will likely remain the same in FY11 as a method of ensuring accessibility via affordability.

  3) CONTINUING EDUCATIONAL & OUTREACH PROGRAMS:

• By providing quality training, MCB School will build upon its stature and attract the most talented students from throughout South Florida, the nation and world, who are potential MCB dancers. The School employs instructors that are highly-qualified. Graduates have been invited to join professional dance companies, including MCB.

Proposal Summary: Activities

Instructions to the Applicant

Outline specific activities (methods) that will be used to achieve the objectives. Give brief descriptive information about each one. You may list more than one activity for each objective.

Activity details (such as title, location, dates, names, fees, and anticipated attendance/participation) should be described in the Application Narrative.

Example: Expand the Fall class offerings by 15% by adding two additional classes in watercolor, and introducing a nature class.

The following activities will take place to achieve MCB's objectives:

1) THE COMPANY


• In FY11, MCB will present four Company Premieres: Robbins' Fanfare, Tharp's Baker's Dozen, Taylor's Promethean Fire, and Cranko's Romeo and Juliet. MCB is finalizing agreements with the appropriate entities to secure licenses to perform the works.

• MCB is in discussions regarding the potential addition of an orchestra in FY11. Management is also evaluating a possible European tour.

• The Ballet will host repetiteurs to stage the Company Premieres. They are typically selected by a ballet's choreographer or a representative to guide dancers with a piece.

• New systems and procedures are helping MCB to monitor costs, and in FY09 more than $750,000 in budget costs were identified to be eliminated. As a further response to the economic crisis, MCB acted to reduce FY10 expenses by 25 percent, which involved a retrenching of personnel (reduction of the dancers), a furlough period, salary reductions, the elimination of a live orchestra, and a limited tour engagement, as previously indicated. Nevertheless, the artistic integrity of performances was upheld.

2) THE SCHOOL

• The School will continue its full-time and summer sessions. Talent can be found through classes at the studios, auditions and outreach efforts. "One of the greatest things about this school is seeing kids from all over the world, and you learn about other places and their training,'' one male student told The Miami Herald in 2009.

• As always, highly-qualified instructors will be sought, and the School will work with the Company to maintain outreach efforts – expanding them when possible.

• Auditions will be held in Miami Beach for the year-round program. For the summer session, the School expects to hold its annual national tour.

• Awarding scholarships will allow the School to provide eligible students with an opportunity to strive for their goals. It helps the institution remain competitive and attract the most talented students.

Narrative: Proposal Description

Instructions to the Applicant

Provide details on the plans to implement proposal activities. Include information on the following:

• how the proposal fulfulls the applicant mission
• the timeline of the proposal
• the services provided to your audience (including membership) and how those services are provided (LAAs and SSOs only)

FULFILLING THE MISSION/SERVICES PROVIDED
The celebratory 2010-2011 season marks the Ballet's 25th anniversary with four Company Premieres. Programming is created to appeal to various segments of the community and to educate patrons on the art form's many choreographic masterworks. This ultimately results in the production and preservation of high quality dances and creates transcendent moments in the theatre, illuminating the human experience in accordance to MCB's mission.

The School will hold classes for its full-time winter/spring session, the five-week summer session for advanced students, and the two-week summer session for younger students. Student performances take place at the end of the programs.

PROJECT TIMELINE/GEOGRAPHIC AREA
FY11 fiscal year: May 1, 2010-April 30, 2011
Programming subject to change
Key: *Company Premiere

2010-2011 SEASON
Adrienne Arsht Center (ACPA, Miami-Dade)
Fri. & Sat. 8:00 p.m.
Sun. 2:00 p.m.

Broward Center (BCPA, Broward)
Fri. & Sat. 8:00 p.m.
Sat. & Sun. 2:00 p.m.

Kravis Center (KCPA, Palm Beach)
Fri. & Sat. 8:00 p.m.
Sat. 2:00 p.m.; Sun. 1:00 p.m.

(Due to allotted space, times listed for tri-county and Collier repertory programs only)

PROGRAM I
Fanfare* (Britten/Robbins)
La Sonnambula (Rieti/Balanchine)
Theme and Variations (Tchaikovsky/Balanchine)

ACPA: October 15-17, 2010
BCPA: November 12-14, 2010
KCPA: November 19-21, 2010

PROGRAM II
Scotch Symphony (Mendelssohn/Balanchine)
Baker's Dozen* (Willie "The Lion" Smith/Tharp)
Pas de Deux (TBD)
Bourrée Fantasque (Chabrier/Balanchine)

ACPA: January 7-9, 2011
BCPA: January 14-16, 2011
KCPA: January 28-30, 2011

PROGRAM III
Stravinsky Violin Concerto (Stravinsky/Balanchine)
Lilac Garden (Chausson/Tudor)
Promethean Fire* (Bach/Taylor)

ACPA: Feb. 11-13, 2011
BCPA: Mar. 11-13, 2011
KCPA: Mar. 4-6, 2011

PROGRAM IV
Romeo and Juliet* (Prokofiev/Cranko)

ACPA: Mar. 25-27, 2011
BCPA: Apr. 29-May 1, 2011
KCPA: Apr. 1-3, 2011

George Balanchine's The Nutcracker™
ACPA: Dec. 17-19, 21-23, 2010
BCPA: Dec. 10-12, 2010
KCPA: Dec. 3-5, 2010

Naples Philharmonic Center for the Arts (NPCA, Collier)
Programs: Tue. & Wed. 8:00 p.m.

PROGRAM I
Fanfare* (Britten/Robbins)
La Sonnambula (Rieti/Balanchine)
Theme and Variations (Tchaikovsky/Balanchine)
Jan. 25-26, 2011

PROGRAM II
Scotch Symphony (Mendelssohn/Balanchine)
Baker's Dozen* (Willie "The Lion" Smith/Tharp)
Pas de Deux (TBD)
Bourrée Fantasque (Chabrier/Balanchine)
Feb. 15-16, 2011

PROGRAM III
Stravinsky Violin Concerto (Stravinsky/Balanchine)
Lilac Garden (Chausson/Tudor)
Promethean Fire* (Bach/Taylor)
Mar. 15-16, 2011

George Balanchine's The Nutcracker™
Nov. 27-28, 2010

OPEN BARRE (OB)
Three performances per program, 2-3 programs. Programming TBD.
Fri.: 7:00 p.m., Sat. 2:30 p.m. & 7:00 p.m.

OB 1-3
Nov. 5-6, 2010
Feb. 25-26, 2011
TBD

BALLET FOR YOUNG PEOPLE
Tentative date: Dec. 2010

MCB SCHOOL
WINTER/SPRING SESSION
Sept. 2010-May 2011

SUMMER INTENSIVE PROGRAM (FIVE-WEEK SESSION)
June 28, 2010-July 30, 2010

SUMMER INTENSIVE PROGRAM (TWO-WEEK SESSION)
Aug. 3-14, 2010

PROGRAM I:
The season will open with the Company Premiere of Jerome Robbins' FANFARE, with music composed by Benjamin Britten to celebrate the coronation of Queen Elizabeth II. The dancers represent the featured instruments through dance in this vibrant piece. LA SONNAMBULA, set to Vittorio Rieti's score, is George Balanchine's dramatic 19th century gothic romance. It takes place at a masked ball where four characters cross paths. Balanchine's THEME AND VARIATIONS, set to Pyotr Tchaikovsky's music, is a classic, plotless work that pays tribute to Imperial Russian ballet and Marius Petipa's The Sleeping Beauty.

PROGRAM II:
Balanchine's SCOTCH SYMPHONY is a one-act ballet danced to music by Felix Mendelssohn, with a Scottish influence from the Romantic period. Twyla Tharp has described the modern BAKER'S DOZEN as "[representing] an ideal society." This Company Premiere is accompanied by the music of Willie "The Lion" Smith. Balanchine's BOURRÉE FANTASQUE is a plotless one-act ballet with light-hearted undertones danced to the music of Emmanuel Chabrier. A PAS DE DEUX will be announced.

PROGRAM III:
The plotless STRAVINSKY VIOLIN CONCERTO was created by Balanchine for the 1972 Stravinsky Festival. Antony Tudor's LILAC GARDEN is a ballet about two couples separated from their true loves by a marriage of convenience. The Company Premiere of Paul Taylor's PROMETHEAN FIRE is danced to music by Johann Sebastian Bach. It is considered to be Taylor's response to the tragic terrorist attacks on September 11, 2001, in New York. In 2002, The New York Times wrote, "It is also quite simply one of the best dance works choreographed by Paul Taylor." MCB will be the first company – outside of Paul Taylor Dance Company – to be granted the rights to perform this work.

PROGRAM IV:
The season will close with the Company Premiere of ROMEO AND JULIET. One of John Cranko's most renowned works, it is a universal tale exploring the intricacies of human emotions through a tragic love story. MCB will be only the fourth American ballet company to perform Cranko's version of Romeo and Juliet set to Sergei Prokofiev's music. "Cranko's is the most enduring balletic portrayal of the star-crossed lovers," declared The Boston Globe.

George Balanchine's The Nutcracker™ is a holiday tale about the magical adventures of a young girl and her nutcracker doll.

The Open Barre Series allows patrons to enjoy a mix of choreography in a smaller, studio-theater setting. In recent years, the series has included a special look at the Latin influence on dance, and sassy contemporary choreography by in-house artists. Programming TBD.

Ballet for Young People (BFYP) is geared toward younger audiences with themes to which they can easily relate. Prices are typically lower than MCB repertory ballets or waived to promote affordability for families. Advanced students from MCB School dance in BFYP, gaining valuable performance experience. Programming TBD.

Narrative: Culture Builds Florida's Future

Instructions to the Applicant

Using the four response areas below, describe the relationship between the proposal and the Division's strategic plan, Culture Builds Florida' Future.

General Program Support applicants must complete at least 3 of the four response areas. Specific Cultural Project applicants must complete at least 1 of the four response areas.

1. Strengthening the Economy

   • MCB is not only a source of entertainment, but it also educates the community, generates jobs, and contributes to the local economy. MCB is a cultural ambassador for the state and draws significant attention to Florida with its outstanding tours and local season. After MCB's FY09 performances in New York City – a major U.S. media market – The New York Times' chief dance critic wrote, "This is already as good an advertisement for its home city as any ballet company in America." The Times continues to cover the Ballet, creating nationwide interest in the cultural offerings of Florida. The coverage received helps promote an added cultural element to enjoy on vacation or a business trip.

   • All of MCB's services offered enhance the quality of life for residents, building a civic pride for patrons and employees alike. The Ballet employs more than 100 men and women and contributes to the economy of four counties. It partners with Broward County through a tourism grant that uses The Nutcracker as an added incentive to visit the region. For events, the Ballet works with several vendors, restaurants and caterers on an annual basis.

   • MCB School is training the next generation of dancers, several of whom have gone on to be employed at Miami City Ballet over the years. The School attracts students and their parents from around the world, generating business for the local economy through hotel stays, restaurants, shopping and in some cases apartment rentals. Children visit from throughout the nation and countries including France, Brazil and China.

2. Learning and Wellness

   • MCB School is a major component of MCB's efforts to share dance with the community. The School promotes wellness and lifetime learning through its programs. Adult classes are open to locals of all ages who may not be dance experts or are just seeking a way to stay fit. Mommy and Me classes for parents and their younger children (i.e. toddlers) are new to the School and help strengthen families.

   • Physical activity through pre-professional training is provided to serious students wishing to pursue dance as a career. Scholarships are awarded to talented students who may not be able to afford classes. For the underprivileged, classes are brought to a Miami-Dade public school once a week. It is an excellent manner for boys and girls receiving a subsidized-lunch to learn about dance while actively participating in it. Through outreach programs for public school children, the School is developing young minds that are not often exposed to the arts due to funding cuts. This expands their knowledge and appreciation for dance, making them well-rounded, more creative individuals. Numerous studies have shown that the arts improve the self-esteem of boys and girls and promote discipline.

   • MCB's overall programming and the distribution of free tickets to those served by local charitable groups help individuals stay mentally fit and socially active. For example, seniors, abused women and children, and youth centers have been beneficiaries of the Complimentary Ticket Program. To help share artistically excellent programming with a wide constituency, MCB partners with the School Board of Broward County through the SEAS (Student Enrichment in the Arts) program to introduce thousands of public school children to ballet.

   All of the opportunities offered promote physical and mental fitness and provide a way to bring together people from all walks of life in the diverse South Florida population. Adults and children build cultural awareness and those in various distressed situations have an opportunity to escape and enjoy mental stimulation.

3. Building Leadership

   Founding Artistic Director Edward Villella is a leader in his discipline. In establishing the Ballet, he contributed toward the transformation of the South Florida arts community. Now approaching its 25th anniversary, MCB will continue to help make Florida a more respected center for the arts. MCB collaborates with the city of Miami Beach for its Sleepless Night arts and entertainment events modeled after similar events in Europe and Canada. The city drew more than 100,000 people during Sleepless Night's first year.

   In FY09, an unprecedented partnership with The Cleveland Orchestra was made possible in part by a prestigious grant from the John S. and James L. Knight Foundation. The one-time performance brought together two different audiences and generated interest in both organizations. A story in The Miami Herald titled "Miami City Ballet, Cleveland Orchestra make beautiful match," stated, "For Miami City Ballet, the evening was an exclamation mark to its triumphant debut in New York City." In addition, the Adrienne Arsht Center's ability to co-present Ballet for Young People without charging admission was another enticing way to fill the theater and allow young families to develop a love of the arts. This partnership will continue in FY10 and will be explored in FY11.

   MCB always seeks ways to broaden its audiences and promote accessibility to the arts as a life enrichment tool. This helps to build audiences and strengthen the foundation for other events. Such partnerships build upon MCB's leadership in the community and are a way to make the arts more inclusive and to bring together different art forms.

4. Design and Development

   No answer provided.

Narrative: Marketing and Promotion

Instructions to the Applicant

Describe marketing, promotion, and/or publicity plans for the proposal. Also describe how these plans will develop or expand the audience related to the proposal.

MCB is developing a strategic marketing plan that will center on the magnitude of the 25th anniversary season. The Company Premieres will be important for drawing patrons and generating ticket sales. They will also be attractive elements for sponsors to underwrite because of the name recognition associated with support. Special fundraising events will take place throughout FY11, including a gala.

MCB will use creative, non-traditional methods to generate revenue. It will work with its advertising agency, Turbulence, on a campaign that captures the spirit and momentum of the season. An outside PR agency, Kreps DeMaria, will assist the marketing department's efforts. MCB staff will keep a continued presence on Twitter, Facebook and the MCB blog. A detailed marketing plan is expected to completed by spring 2010.

Below is a general outline projected for the season:

FY11 Ticket Price Analysis and Determination (Winter 2009)

Income/Expense Budgeting by Program Category, Venue (Winter 2009)

Advertising/PR – General (Nov. 2009-Feb. 2010)
• Overall creative concepts
• Media planning, spring subscriptions; all other
• New season media release

Full-subscription Renewal Campaign – Individual and Group (Jan.-Apr. 2010)
• Renewal Packet
• Reminder Postcard
• Box Office follow-up

Mini-subscription Renewal Campaign – Individual and Group (Mar.-Apr. 2010)
• Renewal Packet
• Box Office follow-up

New Subscriptions – Spring Campaign (Mar.-June 2010)
• Priority Seating insert for Program IV
• Season brochure mailing
• Group new season brochure mailing
• Subscription newspaper ad, customized by county, plus Spanish
• E-marketing

New Subscriptions – Fall Campaign (Sept.-Dec. 2010)
• Season brochure, second mailing
• Subscription/Nutcracker newspaper ad, by county, plus Spanish
• Patron-referral mailing to MCB subscribers
• E-marketing
• Season TV PSA, English and Spanish, produced and distributed
• Mini-subscription Playbill Insert, customized by county

Programs I – IV & Nutcracker Campaigns (Sept. 2010.-Mar. 2011)
• Media release, by county
• Newspaper ads, several sizes, customized by county, plus Spanish
• Specialty publication ads
• E-marketing
• Broadcast advertising
• TV-PSA, English and Spanish (Nutcracker)
• Special promotions (Nutcracker – Girl Scouts, county employees, etc.)

Ballet for Young People & Open Barre Campaigns (dates TBD)
• Media release
• Flyer/Order form
• Newspaper ads, plus Spanish
• E-marketing

MCB School (Aug. 2010-May 2011)
• New school year media release
• Enrollment flyers
• Intensive Summer Program auditions ad, brochure and poster
• Student Showcase local media releases, flyers, ads
• Nutcracker Sweets Party invitations and e-marketing
• BFYP promotion

Web Site (www.miamicityballet.org): online ticket sales, donations, program information, blog, and other items
• New season announced (Feb.)
• Ongoing updates throughout the year

Publications (Fall 2010-Spring 2011)
• Playbill (five different issues per season: 4 Repertory Programs, 1
Nutcracker); 2-3 customized inserts per Program
• Bravo e-newsletter (4-5 issues per year)

Tour Support (TBD)
• Photos, bios, review/proof program books
• Flyers
• Videos and other materials for booking agent

Market Research (Nov. 2010-May 2011)
• Other local arts organizations' ticket prices
• Subscriber non-renewal survey
• Patron surveys
• Review patron survey

Other Marketing Programs
• Employee Discount Plan for companies and organizations
• Theaters/Venues, Ticketmaster and special promotions
• Grant Support for local, state and other grants with marketing elements
required
• Complimentary Ticket Programs (charity and door/auction prizes)
• Concierge/Welcome Center programs
• Social press stories and event listings
• MCB on-hold phone sales message program
• Insider E-mail Program – MCB sends e-mails throughout the year to its opt-in
list, and coordinates with performance venues to send these e-mails to their
contact list.

Narrative: Personnel and Partners

Instructions to the Applicant

Provide information on the following:

• Contributing guest professionals, key staff members (artistic, programmatic, administrative, or other staff) and other personnel directly related to the planning, implementation, activities, and evaluation of the proposal. If personnel positions are currently vacant, provide the selection criteria that will be used.
• Key partnerships (specifically related to this proposal) with public and private organizations. Discuss the responsibilites and benefits of the partnership and whether formal agreements are in place.

KEY PERSONNEL

Edward Villella, Founding Artistic Director: Edward Villella – certainly one of America's most celebrated male dancers – did much to popularize the role of the male in dance through the supreme artistry and virility he exhibited during his performance career at New York City Ballet. Offstage he has been as influential, accepting the role of Founding Artistic Director of Miami City Ballet in 1985 and achieving worldwide acclaim for the Company.

Haydée Morales, Resident Costume Designer: Born in Puerto Rico and raised in New York City, Ms. Morales' professional career has enveloped both design and production for dance, Broadway, opera and film. Ms. Morales studied at Traphagen School of Fashion, the Fashion Institute of Technology, and Parsons School of Design, and acquired her theatrical training at Barbara Matera Costume Shop in New York.

Roma Sosenko, Principal Ballet Mistress: A former soloist with New York City Ballet, Ms. Sosenko works closely with Miami City Ballet dancers rehearsing them for each performance. Previously, she taught at Miami City Ballet School and was the Children's Ballet Mistress for MCB's production of George Balanchine's The Nutcracker TM. During her career as a dancer, Ms. Sosenko danced roles in Jerome Robbins' The Four Seasons, The Goldberg Variations, Interplay, and George Balanchine's Ballo della Regina, Jewels, and Scotch Symphony, among others. She has been seen on PBS in several productions and performed in the film of George Balanchine's The Nutcracker TM.

E. L. "Pete" Upham, Director of Marketing and Communications: Mr. Upham joined Miami City Ballet in 1992 to head its Marketing and Communications Department with responsibility for generating earned income and for furthering the image of the Company through graphics and the media. In this capacity, he handles and oversees advertising, promotions, public relations, research, publications, the MCB Web site, and the boutique.

PARTNERSHIPS:
MCB has developed strong partnerships with the Robbins Rights Trust, George Balanchine Trust, and such modern choreographers as Taylor, Tharp and McIntyre, enabling MCB to expand the availability and variety of dance works for the public. MCB is honored to be the first company outside of Paul Taylor Dance Company to perform Taylor's Promethean Fire in FY11. The Company works closely with choreographers and/or répétiteurs or advisors to ensure that ballets are presented as originally intended by their creators. To stage the Company Premieres in FY11, MCB expects Patrick Corbin, who danced with Paul Taylor Dance Company and is the current artistic director of CorbinDances; Reid Anderson, who has danced and served as artistic director at Stuttgart Ballet; and Jane Bourne, who has worked with both the Stuttgart Ballet and the Royal Ballet; among other guests.

MCB's stellar reputation in the dance world and good working relationships allow it to continue to present ballet masterworks to the strictest standards of the original choreographer. In FY11, MCB will work again with Santo Loquasto, renowned designer for film, theater and Broadway, to create sets and costumes for Romeo and Juliet. Tony-award-winning artist Loquasto has verbally agreed to work with MCB and will be negotiating a contract with the Company.

MCB participates in the Broward SEAS program to introduce thousands of public school children to ballet. Additionally, the Ballet collaborates with Broward health and human services organizations, donating thousands of tickets to those served by the groups. A partnership with the Adrienne Arsht Center allowed patrons to attend Ballet for Young People at no charge in FY09. This is planned again in FY10, and the Ballet will explore the possibility with the theater in FY11.

Proposal Estimates

Estimated Number of	Response	Instructions to the Applicant
school based youth benefiting	2,525	Enter the number of individuals under the age of 18 that are expected to be participating in organized school based cultural events. This figure should reflect a portion of the total individuals benefiting.
non-school based youth benefiting	15,575	Enter the number of individuals under the age of 18 that are expected to be participating in non-school based cultural events. This figure should reflect a portion of the total individuals benefiting.
elders benefiting	49,900	Enter the number of individuals over the age of 65 that are expected to benefit from the proposal activities. This figure should reflect a portion of the total individuals benefiting.
artists participating	66	Enter the estimated number of professional artists that will be directly involved in providing artistic services specifically identified with the proposal. Include living artists whose work is represented in an exhibition regardless of whether the work was provided by the artist or by an institution. This figure should reflect a portion of the total individuals benefiting.
individuals benefiting	89,748	Give the total number of individuals that are expected to be involved in proposal activities as artists, non-artists, participants, or audience members. This number should include the values listed for youth, elders and artists.
proposal events	25	How many different events will be produced or presented within the grant period as a part of this proposal? Be sure to list different events, not performances. For example, a musical performed 10 times is only one event, but a musical performed 10 times and workshop done once are two events.
opportunities for public participation	83	Each event will have one or more opportunities for public participation. For example a musical performed 10 times is one event with 10 opportunities for public participation.

Estimated Counties served

• Broward
• Collier
• Miami-Dade
• Palm Beach

Narrative: Assessment and Planning

DETERMINING COMMUNITY NEEDS:
Having an organization of the caliber of MCB fills many needs for a community. Like most communities, South Florida values the role that the arts play in enhancing the quality of their lives. Floridians want affordable and accessible live cultural opportunities, arts education, and the balancing of heritage preservation and economic development. As a result, performing arts centers are present in the areas MCB serves. MCB is aware of the public's interest in dance based on demand that is reflected through ticket sales, patron surveys and other means of feedback (letters, etc.). The School is also keen on the interest parents have in the arts and the value they hold for dance based on annual class enrollment. The Company and School are also aware that it is important to reach out to the community, bringing the arts directly to families and children, who otherwise might not realize the value of dance and experience the benefits it can provide to them (e.g. BFYP).

As a provider of entertainment, educator, arts advocate and cultural role model, the Company has set new standards of excellence for the South Florida cultural community. MCB's repertory series presents the ballet masterworks of two centuries, educating and entertaining audiences and preserving the great dance traditions of the past.

To provide performances at affordable prices, MCB ticket prices start at $19 with discounts available to students and general groups. As part of its outreach efforts, MCB also works with charities and service agencies to provide free tickets to underserved populations.

In addition to affordability, the Ballet also makes performances accessible to the South Florida community programmatically (from classical to contemporary works) and geographically. The Open Barre series broadens its appeal to less tradition-bound aficionados. Geographically, the Company maintains regular performance series in the tri-county area (Miami-Dade, Broward and Palm Beach) and the Gulf Coast (Collier), as well as at its studio theater in Miami Beach.

In its efforts to reinforce arts education for school children, MCB's Exploring Dance Program delivers dance classes on a regular basis to disadvantaged children in a local public school. George Balanchine's The Nutcracker™ is a perennial favorite, enthralling audiences of all ages, and plays a special role introducing children, and even adults, to ballet.

MCB School, now recognized as one of the best in the country, trains talented dancers from all social and economic backgrounds, making dance available to students of need as well as means. Through scholarships, MCB School is able to provide assistance to talented and needy youths whose challenging socio-economic backgrounds often place them at a disadvantage as compared with children from more stable environments.

Beyond the obvious health benefits to dance training, ballet training is especially effective in building character. Students learn about discipline, partnering, sharing, motivation and goal-setting – benefits that impact their lives far beyond the dance studio. Whether they progress into formal dance training and a career in dance, or simply apply the skills that they learn in class to their activities in school and at home, they gain a self-esteem and confidence to last a lifetime.

Finally, the role of MCB as a cornerstone of South Florida's cultural community is an important one. Having an organization of international renown helps establish South Florida as a cultural destination and is testament to the determination of a community to embrace the arts.

Narrative: Proposal Impact

MCB performs in Broward, Collier, Miami-Dade and Palm Beach counties. More than 75,000 people attended local MCB and MCB School performances in FY09. These audiences are able to watch quality performances and learn about the many masterworks and styles that grace the art form.

Because of the different performances and programs, individuals from various ethnic and financial backgrounds benefit from MCB's and MCB School's efforts such as:

• Free or reduced tickets for family programs (BFYP)

• Complimentary tickets for the underserved (Complimentary Ticket Program)

• Discounts for students

• Modern and classical choreography

• Studio-theater performances (Open Barre)

• Dance scholarships

• Free dance classes for disadvantaged public school children (Exploring Dance)

• Dress rehearsals for public school students (Broward SEAS)

• Open community classes

Support of these efforts and programming help MCB and MCB School to grow artistically and to continue to reach a wide-range of individuals, in accordance to its mission.

The following is a breakdown of 2008 U.S. Census population estimates for the areas served by MCB, which is later compared to MCB's survey figures:

BROWARD
-Population: 1,751,234

-Median household income, 2007: $52,504

-Median age
18 years and over: 1,345,642
21 years and over: 1,283,529
62 years and over: 304,782
65 years and over: 253,835

-Race alone or in combination with one or more other races
White: 1,231,855
Black or African American: 462,599
American Indian and Alaska Native: 14,496
Asian: 65,526
Native Hawaiian and Other Pacific Islander: 6,522
Hispanic or Latino (of any race): 420,293

COLLIER
-Population: 315,258

-Median household income, 2007: $58,519

-Median age
18 years and over: 251,037
21 years and over: 243,269
62 years and over: 93,854
65 years and over: 83,410

-Race alone or in combination with one or more other races
White: 292,099
Black or African American: 18,817
American Indian and Alaska Native: 1,984
Asian: 4,076
Native Hawaiian and Other Pacific Islander: 487
Hispanic or Latino (of any race): 80,332

MIAMI-DADE
-Population: 2,398,245

-Median household income, 2007: $43,495

-Median age
18 years and over: 1,863,006
21 years and over: 1,757,718
62 years and over: 437,733
65 years and over: 369,432

-Race alone or in combination with one or more other races
White: 1,873,690
Black or African American: 483,801
American Indian and Alaska Native: 15,859
Asian: 46,743
Native Hawaiian and Other Pacific Islander: 6,147
Hispanic or Latino (of any race): 1,496,595

PALM BEACH
-Population: 1,265,293

-Median household income, 2007: $53,500

-Median age
18 years and over: 1,001,763
21 years and over: 960,708
62 years and over: 317,734
65 years and over: 279,830

-Race alone or in combination with one or more other races
White: 1,016,181
Black or African American: 216,406
American Indian and Alaska Native:11,354
Asian: 33,930
Native Hawaiian and Other Pacific Islander: 3,664
Hispanic or Latino (of any race): 225,847

MCB Demographics
(Broward, Miami-Dade, Palm Beach data)

Income
Under $25,000: 3%
$25,000-$49,999: 8%
$50,000-$74,999: 13%
$75,000-$99,999: 9%
over $100,000: 32%

Age
65+: 70%
50-64: 18%
18-49: 9%

Race
Caucasian: 84%
African American: 1%
Hispanic: 7%
Other/NA: 8%

Narrative: Education and Outreach

EDUCATIONAL & OUTREACH COMPONENTS:
Encouraging the accessibility of dance for the benefit of all segments of the community is important to MCB. Since 1990, MCB's educational and outreach programs have provided lecture-demonstrations, in-theater performances, and other dance education activities. More than 300,000 students have been served to date, many of whom come from minority and/or low-income households.

In 1993, MCB School was founded by Olympic figure skater Linda Villella and MCB's Founding Artistic Director, Edward Villella. The School provides full-time training throughout most of the year and a five-week Summer Intensive Program for advanced students who attend from throughout the state, the United States, and countries such as Belgium, Brazil and China. Two years ago, the School created a shorter two-week summer session for younger boys and girls. Several of the young dancers graduate from the School and join professional ballet companies, such as American Ballet Theatre, Joffrey Ballet, San Francisco Ballet and Miami City Ballet, or enroll in collegiate studies. Two students gained invaluable dancing experience with MCB as School Apprentices during 2008-2009.

Exposing new audiences to culture, especially children, is at the heart of MCB's educational and outreach programs. During FY09, MCB School awarded nearly 100 scholarships, based on talent and need. Over the years, scholarship recipients have come from throughout South Florida and have gone on to dance professionally – including with MCB.

Because state budget cuts often limit arts and culture in public schools, MCB has taken a leadership role in cultivating an appreciation for classical ballet and the history of dance in local schools. The Exploring Dance Program continued in 2008-2009 in three Miami-Dade County public schools. Participants receive weekly dance classes led by an MCB School instructor, ballet slippers, MCB School T-shirts, tickets to a performance, and a lecture-demonstration.

The Ballet continued to work with the School Board of Broward County in FY09 through the SEAS (Student Enrichment in the Arts) program and will do so again in FY10, and likely in FY11. In FY09, MCB reached approximately 2,500 Broward public school students invited to a rehearsal of The Nutcracker at the Broward Center, in partnership with the SEAS program. Over the years, MCB has reached schools in Broward, Palm Beach and Miami-Dade with its various programs.

Through the Ballet's Complimentary Ticket Program, thousands of tickets are donated to those served by local health and human services organizations. Many times, this serves as a first-time ballet or theater experience for those attending. In FY09, more than 8,000 tickets were distributed to groups in Broward, Miami-Dade and Palm Beach counties such as: American Heart Heroes, Best Buddies Broward, Big Brothers Big Sisters of Broward County, Autism Project of Palm Beach, Easter Seals South Florida, Embrace Girls Foundation, Girl Scout Council of Tropical Florida, Haitian Neighborhood Center, Hispanic Human Resources, Mae Volen Senior Center, and the Parent-Child Center.

Operating Budget

	Operating Expenses	Completed FY ended 4/30/09	Current FY ending 4/30/10	Next FY ending 4/30/11
1.	Personnel: Administrative	2,460,060	1,971,312	2,790,543
2.	Personnel: Programmatic	3,311,537	3,071,241	3,593,741
3.	Personnel: Technical/Production	615,792	465,546	551,521
4.	Outside Fees and Services: Programmatic	783,074	377,105	674,962
5.	Outside Fees and Services: Other	898,831	800,410	946,095
6.	Space Rental, Rent or Mortgage	771,778	816,125	958,455
7.	Travel	503,460	300,616	483,139
8.	Marketing	1,102,009	1,065,500	1,795,097
9.	Remaining Operating Expenses		2,141,280	4,124,116
A.	Total Cash Expenses	$10,446,541	$11,009,135	$15,917,669
B.	In-kind Contributions	$343,336	$380,000	$400,000
C.	Total Operating Expenses	$10,789,877	$11,389,135	$16,317,669
	Operating Income	Completed FY ended 4/30/09	Current FY ending 4/30/10	Next FY ending 4/30/11
10.	Revenue: Admissions	4,213,839	3,626,186	5,171,000
11.	Revenue: Contracted Services	1,069,281	700,000	523,686
12.	Revenue: Other	723,582	1,056,798	1,384,933
13.	Private Support: Corporate	131,598	27,000	200,000
14.	Private Support: Foundation	1,617,378	1,130,833	2,485,000
15.	Private Support: Other	3,546,796	4,350,321	5,200,000
16.	Government Support: Federal	40,000	40,000	40,000
17.	Government Support: State/Regional	44,943	17,078	25,000
18.	Government Support: Local/County	383,833	349,314	350,000
19.	Applicant Cash
D.	Total Cash Income	$11,771,250	$11,297,530	$15,379,619
B.	In-kind Contributions	$343,336	$380,000	$400,000
E.	Total Operating Income	$12,114,586	$11,677,530	$15,779,619

Proposal Budget: Summary

	Proposal Expenses	A. Request	B. Cash Expenses	C. In-kind	Total
1.	Personnel: Administrative	0	2,790,545	0	$2,790,545
2.	Personnel: Programmatic	150,000	3,443,741	0	$3,593,741
3.	Personnel: Technical/Production	0	551,521	0	$551,521
4.	Outside Fees and Services: Programmatic	0	674,962	0	$674,962
5.	Outside Fees and Services: Other	0	946,095	0	$946,095
6.	Space Rental, Rent	0	958,455	0	$958,455
7.	Travel	0	483,139	0	$483,139
8.	Marketing	0	1,795,097	0	$1,795,097
9.	Equipment	0	0	0	$0
10.	Remaining Proposal Expenses	0	4,064,116	0	$4,064,116
D.	Total Proposal Expenses	150,000	15,707,671	0	$15,857,671
	Proposal Income	A. Request	E. Cash Income	C. In-Kind	Total
11.	Revenue: Admissions		6,046,000		6,046,000
12.	Revenue: Contracted Services		523,686		523,686
13.	Revenue: Other		1,860,933		1,860,933
14.	Private Support: Corporate		200,000		200,000
15.	Private Support: Foundation		2,532,052		2,532,052
16.	Private Support: Other		4,100,000		4,100,000
17.	Government Support: Federal		95,000		95,000
18.	Government Support: State/Regional (not including state funds)		0		$0
19.	Government Support: Local/County		350,000		350,000
20.	Applicant Cash		0		$0
F.	Total Proposal Income	150,000	15,707,671	0	$15,857,671

Proposal Budget: Detail

	Proposal Expenses	A. Request	B. Cash Expenses	C. In-Kind	Total
1.	Personnel: Administrative	0	2,790,545	0	$2,790,545
1.1. marketing		0	203,638	0	203,638
1.2. box office & telemarketing		0	237,681	0	237,681
1.3. development		0	761,669	0	761,669
1.4. school		0	585,538	0	585,538
1.5. general administration		0	526,490	0	526,490
1.6. benefits		0	475,529	0	475,529
2.	Personnel: Programmatic	150,000	3,443,741	0	$3,593,741
2.1. dancers		150,000	1,939,189	0	2,089,189
2.2. company & artistic		0	892,153	0	892,153
2.3. benefits		0	612,399	0	612,399
3.	Personnel: Technical/Production	0	551,521	0	$551,521
3.1. production		0	160,840	0	160,840
3.2. wardrobe		0	296,698	0	296,698
3.3. benefits		0	93,983	0	93,983
4.	Outside Fees and Services: Programmatic	0	674,962	0	$674,962
4.1. orchestra		0	510,962	0	510,962
4.2. music conductor		0	90,000	0	90,000
4.3. repetiteur fees		0	74,000	0	74,000
5.	Outside Fees and Services: Other	0	946,095	0	$946,095
5.1. Stagehands (fee & benefits)		0	946,095	0	946,095
6.	Space Rental, Rent	0	958,455	0	$958,455
6.1. performing arts centers rental		0	958,455	0	958,455
7.	Travel	0	483,139	0	$483,139
7.1. outside Miami-Dade		0	384,674	0	384,674
7.2. guest artists		0	98,465	0	98,465
8.	Marketing	0	1,795,097	0	$1,795,097
8.1. advertising		0	849,325	0	849,325
8.2. ticketing		0	730,688	0	730,688
8.3. other		0	215,084	0	215,084
9.	Equipment	0	0	0	$0
10.	Remaining Proposal Expenses	0	4,064,116	0	$4,064,116
10.1. other production		0	2,084,347	0	2,084,347
10.2. development		0	300,000	0	300,000
10.3. school		0	358,840	0	358,840
10.4. utilities		0	145,000	0	145,000
10.5. insurance		0	79,024	0	79,024
10.6. office supplies		0	17,500	0	17,500
10.7. facility/equipment service & maintenance		0	94,000	0	94,000
10.8. other operating expenses		0	985,405	0	985,405
D.	Total Proposal Expenses	150,000	15,707,671	0	$15,857,671

	Proposal Income	A. Request	E. Cash Income	C. In-Kind	Total
11.	Revenue: Admissions		6,046,000		$6,046,000
11-1 subscriptions & single tickets			5,000,000		5,000,000
11-2 nutcracker			1,000,000		1,000,000
11-3 open barre			46,000		46,000
12.	Revenue: Contracted Services		523,686		$523,686
12-1 tour - Florida			423,686		423,686
12-2 tour - outside Florida			100,000		100,000
13.	Revenue: Other		1,860,933		$1,860,933
13-1 school			1,204,933		1,204,933
13-2 investment (excluding interest from state endowment)			16,000		16,000
13-3 faciltiy rental			70,000		70,000
13-4 events			500,000		500,000
13-5 other revenue			70,000		70,000
14.	Private Support: Corporate		200,000		$200,000
14-1 corporations			200,000		200,000
15.	Private Support: Foundation		2,532,052		$2,532,052
15-1 foundations			2,532,052		2,532,052
16.	Private Support: Other		4,100,000		$4,100,000
16-1 directors			525,000		525,000
16-2 individuals			3,575,000		3,575,000
17.	Government Support: Federal		95,000		$95,000
17-1 federal			95,000		95,000
18.	Government Support: State/Regional (not including state funds)		0		$0
19.	Government Support: Local/County		350,000		$350,000
19-1 local			350,000		350,000
20.	Applicant Cash		0		$0
F.	Total Proposal Income	150,000	15,707,671	0	$15,857,671

Proposal Summary: Evaluation Plan

a) Aspects evaluated – b) Methods used

a) Ticket sales are analyzed on an ongoing basis, including overall sales, sales by price category, and sales by selling outlet. Group sales and online ticketing are also studied. b) Comparisons with past seasons, especially the prior season, are regularly made.

a) Attendance, as measured by b) drop counts provided by the venues, is analyzed and compared to prior years on a regular basis.

a) The repertory audience is surveyed at all performances of one program each year through an MCB-created b) written survey enclosed in every Playbill of a select program in Broward, Miami-Dade and Palm Beach.

a) Quality of programs and performances (locally and on tour) can also be measured on a more general basis by b) media reviews.

a) Outreach initiatives, such as MCB's Complimentary Ticket Program (provides free tickets to underserved segments of the community) are evaluated by b) the number of organizations that participate and the post-performance reports or response letters that they provide.

a) Miami City Ballet School programs are also evaluated. b) Enrollment is one tool of measurement, as well as the annual Student Showcase's attendance, volunteer support group and contributions. Feedback from students and parents are also analyzed.

c) Interpreting and Analyzing Collected Information
Findings from the above-mentioned studies are used in virtually all areas of MCB operations – from determining ticket prices to finding the best media outlets for reaching target audiences. While program selection is ultimately an artistic decision, much of the data derived from surveys and other above-mentioned sources are considered when planning a season's programming. In addition, feedback regarding performance venues also helps address problems and concerns so that MCB can better accommodate audiences, making the overall experience more rewarding for patrons. The evaluations also help MCB School better plan for each new school year.

Narrative: Applicant History

"When the curtain came down on the opening number of Miami City Ballet's season at City Center ... the applause fairly rocked the hall." – The New Yorker, February 2009

THE COMPANY & DIRECTOR:
MCB has been led by Founding Artistic Director Edward Villella since its 1985 inception. A former New York City Ballet principal dancer and Balanchine protégé, Villella has received multiple awards for his contributions to dance including the Capezio Award, Francis Holeman Breathitt Award for Excellence, and the Moretti Award for Artistic Achievement. He has served on the Florida Atlantic University's faculty, was inducted into the Florida Artist's Hall of Fame and the Hall of Fame at the National Museum of Dance. Among other distinctions, he is included in The Dance Heritage Coalition's list of "100 Irreplaceable Dance Treasures (other "treasures" include Balanchine, Gene Kelly and Rudolf Nureyev). He received the National Medal of Arts, a Kennedy Center honor, and, in 2009, was elected as a fellow into the Academy of Arts & Sciences. Together with Linda Villella, he founded MCB School in 1993, which trains approximately 600 students and provides local outreach activities.

The Company includes a cast of 40 dancers (FY10) who come from major dance companies such as the National Ballet of China and American Ballet Theatre, and renowned training facilities such as the San Francisco Ballet School and MCB School. MCB artists are rehearsed to perform with great speed, technical clarity, and the combination of force and delicacy needed to interpret musical scores from Bach to Stravinsky and choreography from Balanchine to Taylor.

CRITICAL ACCLAIM:
Villella and MCB continue to be recognized in publications such as the New Yorker, Town & Country, International Herald Tribune, New York Times, Chicago Tribune, Miami Herald, Sun-Sentinel, and Palm Beach Post. The FY09 season included three company premieres: Taylor's Mercuric Tidings, Robbins' In the Night, and Balanchine's Swan Lake Act II. A review carried by the Sun-Sentinel praised the acquisition of Taylor's work as "a welcome addition to MCB's considerable repertory of Paul Taylor pieces." Touring began with the Company's West Coast premiere of the specially-commissioned Tharp/Costello work, NIGHTSPOT, in Los Angeles. A few months later, MCB generated much interest in its Manhattan debut:

The New York Times wrote, "This is already as good an advertisement for its home city as any ballet company in America. ... To watch it dance Balanchine is to see aspects of his choreography more clearly than with any other company today. ... As a dancegoer, I feel I have much to learn from watching this company; I hope others feel the same."

MCB has toured more than 100 U.S. cities and has performed internationally. Recent months included a visit to Vail and a Chicago debut. Locally, MCB received a prestigious grant in FY09 from the John S. & James L. Knight Foundation for an unprecedented partnership with The Cleveland Orchestra, which brought together two different arts audiences.

The Company's FY08 season included the Company Premiere of Balanchine's Bourrée Fantasque and the World Premiere of Tharp's NIGHTSPOT. In addition, Open Barre debuted at MCB's in-house studio theater. The NIGHTSPOT commission brought national attention to South Florida. Audiences enjoyed Tharp's choreography, Isaac Mizrahi's costumes, Elvis Costello's musical score, and MCB's captivating dancers. It was the first time the Ballet worked with Costello and Mizrahi.

Critics enjoyed MCB's FY08 Florida performances. The New York Times' chief dance critic, Alastair Macaulay, attended a Jewels performance in Miami. "The Miami Jewels shows a conscientious attention to detail, far surpassing that of New York City Ballet and the Kirov." The Miami Herald called Jewels "a dazzling spectacle."_

The Ballet toured to California, Michigan, New York and New Jersey. The New York Times wrote, "If I lived in Florida, I would attend every performance." The San Francisco Chronicle noted, "If this isn't world-class dancing, I don't know what is."

Narrative: Sustainability

MCB's long-range plan is periodically reviewed and updated to accurately reflect MCB's current operations. Over the last 24 years, MCB has been bringing excellent artistic programming to stages both locally and internationally and having an impact on its community through educational and outreach efforts. MCB will continue to preserve and produce dances of the highest quality, in accordance with its mission, and use its reputation as an internationally-acclaimed dance company as the backbone of long-term planning. The Company now looks toward its 25th anniversary and the importance of continuing and growing its success beyond that year, while reaching audiences of all ages and backgrounds. MCB will do so by:

1) Following the leadership of Founding Artistic Director Edward Villella and the direction of a dedicated, qualified staff. Villella brings invaluable artistic experience from a career that spans 50 years. Villella will continue to choose and develop ballets that appeal to a wide range of patrons. Through Villella's vision and the support of a strong, cohesive team of senior managers, MCB maintains high-caliber productions, as well as a competitive edge.

2) Continuing to annually foster relationships with artists and organizations, which will help MCB acquire new works and classics. The Ballet has developed strong relationships with a number of dance companies and schools, choreographers, former dancers, and other theater professionals. The Ballet is pleased to welcome such artists as Santo Loquasto – renowned designer for film, theater and Broadway – in the planning and building of productions as Romeo and Juliet. MCB's stellar reputation in the dance world and good working relationships allow it to continue to present ballet masterworks to the strictest standards of the original choreographer.

3) Operating in a fiscally responsible manner. Like many performing arts organizations across the country, MCB has felt the effects of the current economy. FY09 and FY10 budget cuts have helped it weather the situation in a fiscally-responsible manner. A contingency plan was created by its team of experienced managers and its board of governors. For the 25th anniversary, the Ballet is strategizing to create a marketing and development plan that will use the milestone as a tool to successfully increase revenue. MCB is also evaluating an endowment campaign that may coincide with its 25th anniversary.

4) Continuing Educational/Outreach Efforts. MCB seeks to educate audiences of all ages and backgrounds through its educational/outreach efforts. Children and adults benefit from these programs, including the Complimentary Ticket Program for health and human services organizations in the tri-county area. MCB School makes dance training accessible by providing scholarships to students based on merit and need. Its Exploring Dance outreach program brings free ballet classes into select local Miami-Dade public elementary schools. BFYP and Exploring Dance often serve as children's first opportunities to experience and/or participate in the arts.

Narrative: Fiscal Stability

The effects of today's economy have had an impact on MCB, as they have with other performing arts organizations nationally. The Company has faced a drop in donations from individuals, foundations, corporations, and government sources. In addition, consumers have exercised caution by cutting back on ticket purchases, which affects MCB's income.

Although MCB has achieved significant critical acclaim in New York, South Florida and around the world for its performances in FY09, the economic crisis resulted in a FY10 budget reduction of 25 percent in expenses involving some major retrenching of personnel (reduction of the dancers), the elimination of a live orchestra, and a limited tour engagement. In FY09, more than $750,000 in budget costs were identified to be eliminated. Deficits have been funded from reserves, and endowment and short term loans. Performances have remained vibrant, but new productions were delayed to reduce costs.

The Company has developed key initiatives that will allow it to move forward in a responsible manner while maintaining its artistic integrity and a national brand awareness, which is considered strategically critical for MCB's long-term survival. MCB's elevated artistic stature has enhanced South Florida as a performing arts center nationally and has built greater interest. The Manhattan debut, Los Angeles tour, and partnership with The Cleveland Orchestra played key roles in making this possible.

The economic environment has changed, and MCB is responding in a fiscally-responsible manner. A contingency plan was set in place by the board of governors and senior management to help weather the current economy and any future negative economic climates. Furthermore, the board understands the importance of an endowment to the long-term growth of the organization. Work is underway to build the endowment, but has been slowed due to the negative financial impact many particularly-significant MCB donors have experienced.

Moving forward, MCB will use the magnitude and appeal of its 25th anniversary as a major fundraising tool during the 2010-2011 season. The budget will increase, but plans will remain modest, yet festive, as part of the FY11 fundraising effort. A formal marketing and development plan is being shaped and will be completed by spring 2010.

Narrative: Collection Summary (GPS Collecting Museums only)

No answer provided.

Applicant Accessibility

Statement	Response
Applicant's facilities and programs are accessible to persons with disabilities.	True
Applicant has conducted an accessibility self-evaluation of its facilities and programs (Date of most recent evaluation).	False
Applicant has established policies and procedures which address nondiscrimination against persons with disabilities.	True
Applicant has a complaint process for discrimination on the basis of disability	True
Applicant has designated staff person that is responsible for Section 504, ADA and Florida Statutes 553 Compliance.	True Designated staff contact: Mark Cole, General Manager
Other staff members are informed and trained in access issues.	True

Narrative: Accessibility

MCB's facilities and the theaters in which it performs are ADA accessible. There are no plans to change any of these venues. In FY07, MCB's Box Office Manager attended a workshop presented by the Miami-Dade Department of Cultural Affairs and VSA Arts of Florida on accessibility issues that affect cultural organizations. This workshop provided information on how to better address the needs of this community.

To keep the art form available and welcoming to all segments of the population, MCB plans to continue BFYP, the Exploring Dance program for students in Miami-Dade, and to offer Nutcracker rehearsals for public school children in Broward County. MCB will also maintain the Complimentary Ticket Program in the tri-county area for health and human services organizations. Regular repertory tickets are available in a broad range of prices ($19-$169), and MCB's in-house series, Open Barre, offers performances in a smaller setting on a different price schedule than the repertory ($33).

Attachments

1. 501(c)(3)

2. State of Florida Division of Corporations filing

3. Board list

4. News articles

5. DVD – selections performed by Miami City Ballet:

In the Upper Room (Glass/Tharp)
Demonstrates Miami City Ballet performing a contemporary work by renowned modern choreographer Tharp.

0:00 to 02:30 (minutes)

Ballet Imperial (Tchaikovsky/Balanchine)
Demonstrates Miami City Ballet's expertise as a Balanchine-based dance company.

02:32 to 07:38 (minutes)

6. Season brochure

7. Playbill

8. Feedback form: Complimentary Ticket Program

9. Children's drawings: Exploring Dance Outreach Program

10. Advertising sample: state recognition/compliance